Research And Markets: Underestimation Of The Degree To Which Rivalry Affects The Behaviour Of Football Fans Can Lead To Dramatic Consequences.DUBLIN, Ireland -- The most passionate part of football has to be club rivalries. Nothing compares to how fans feel after beating the team they love to hate the most. Nothing makes their blood boil more or puts them in a deeper state of depression then when they put one over on them. Despite being one of the most intrinsic parts of the game it is rarely researched and an often misunderstood mis·un·der·stood v. Past tense and past participle of misunderstand. adj. 1. Incorrectly understood or interpreted. 2. area. Research and Markets (http://www.researchandmarkets.com/reports/c8303) has announced the addition of Football Club Rivalries to their offering The extent to which rivalry underpins football and affects the behaviour of fans in a number of different ways cannot be miscalculated. The consequences of failing to understand these can be dramatic - particularly for the commercial sector, for example, who, in the past, have failed to understand the lengths fans will go to boycott boycott, concerted economic or social ostracism of an individual, group, or nation to express disapproval or coerce change. The practice was named (1880) after Capt. the products of rival team's sponsors. Some companies, however, have understood this and enjoyed great success through an understanding of the nature of rivalries. Carling car·ling n. One of the short timbers running fore and aft that connect the transverse beams supporting the deck of a ship. [Middle English, from Old French calingue and from Old Norse , for example, sponsors both Glasgow teams Rangers Rapidly deployable airborne light infantry organized and trained to conduct highly complex joint direct action operations in coordination with or in support of other special operations units of all Services. AND Celtic - considered by many to be the fiercest club rivalry in the UK.* The survey gives an unprecedented understanding about this most passionate and intrinsic part of football and gain an insight into an area often taken for granted Adj. 1. taken for granted - evident without proof or argument; "an axiomatic truth"; "we hold these truths to be self-evident" axiomatic, self-evident obvious - easily perceived by the senses or grasped by the mind; "obvious errors" . The survey was the biggest ever one into the nature of football rivalries and sought to find out who the rivals really were for each of the 92 league clubs, the reasons behind this rivalry, had they changed over time, the reasons why and why fans really dislike the clubs they do. The survey was conducted online between 14/11/03 and 14/01/04 The contents of this report are as follows: 1. Introduction: the "football club rivalries 2. The overall results 3. Rivalry - the nicknames 4. Second teams? 5. What is the football fans census Football Fans Census is the trading name of Football Fans Central Ltd, a small [1] market research company which specialises in research into the views and opinions of English football supporters. 6. Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. who make up the sample 7. Appendix 1 8. Appendix 2 9. "Football club rivalries" survey content For more information visit http://www.researchandmarkets.com/reports/c8303 |
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