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Research & Markets: Zurich Spent GBP 4.1 Million on Advertising, the Majority of which was Spent on Motor Insurance.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48503) has announced the addition of Zurich: UK Personal General Insurance Competitor Profile 2006 to their offering.

This profile provides an overview of Zurichs UK personal general insurance business, focusing on product and distribution strategy, in addition to the companys performance in its key lines of business

Scope of this title:

- Unique data on Zurichs UK personal insurance business, including premium income and performance ratios

- A combination of primary and secondary research, including FSA FSA Financial Services Authority
FSA Food Standards Agency (UK)
FSA Farm Service Agency (USDA)
FSA Financial Services Agency (Japan) 
 Returns, investor relations Investor relations

The process by which the corporation communicates with its investors.
 analysis, and advertising statistics

Highlights of this title:

Zurichs management has noted that margins on partnership business have become tighter in recent years as this distribution channel has grown in importance to personal lines players. While it intends therefore to build its corporate partnership business, it will also remain committed to its highly intermediated proposition

Reasons to order your copy:

- Gain insight into Zurichs corporate and personal lines strategy, along with the insurers structure and focus

- Understand Zurichs personal lines business through unique data and analysis

Topics Covered

Chapter 1.

Introduction

What is this report about?

Who is the target reader?

How to use this report

Chapter 2.

Zurich: UK personal general insurance competitor profile 2006

Zurich Financial Services Zurich Financial Services Group is a major financial services group based in Zurich, Switzerland. Global operations
North America
The US consumer market is served primarily by Farmers Insurance Group the third largest personal lines property & casualty insurance
 is a general and life assurer with an emphasis on North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe

Zurich Financial Services is one of the largest insurance groups in the world

The UK is the second largest contributor to Zurichs worldwide general insurance business

Zurichs personal lines business is smaller than its commercial arm, however, household and motor have grown at a steady rate

Zurichs general insurance book is weighted towards commercial business

Zurichs household and private motor books have grown at similar rates to the respective markets since 2001, but the company pulled back from competition in 2005

Its combined ratio increased in 2005, but Zurich UK saw net earned premiums Earned premium is the portion of an insurance written premium which is considered "earned" by the insurer, based on the part of the policy period that the insurance has been in effect, and during which the insurer has been exposed to loss.  decrease as part of its commitment to underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 discipline

2006 has been a tough year for Zurich

Zurichs UK personal lines strategy will see it respond to increasing market competition as well as maximizing the efficiency of its value chain

Zurich is responding to market pressures with plans to move to a more customer focused approach and to leverage some of the pan-European strategies of Zurich European General Insurance

Zurich is undertaking a number of initiatives to maximise the effectiveness of its UK value chain 21

Zurich spent PS4.1 million on advertising in 2005, the majority of which was spent on motor insurance

Zurichs general insurance book is heavily intermediated

Zurich distributes personal lines business to over 3,000 brokers and is held in high esteem by its brokers

Zurich is taking a cautious approach to the direct channel but will seek to boost its corporate partners business

Zurich has restructured its UK business along distribution capabilities

Zurich will be maintaining its intermediary Intermediary

See: Financial intermediary


intermediary

See financial intermediary.
 focus while moving towards a more customer centric approach and seeking to maximise efficiency in the UK value chain

Zurich will be taking a cautious approach to direct distribution and continuing with its emphasis on intermediated business

Zurich intends to take a more customer orientated o·ri·en·tate  
v. o·ri·en·tat·ed, o·ri·en·tat·ing, o·ri·en·tates

v.tr.
To orient: "He . . .
 approach and generate efficiencies along the value chain

Chapter 3.

Appendix

Supplementary data

Methodology

Competitor data

GWP GWP Global Warming Potential
GWP Global Water Partnership
GWP Gift With Purchase
GWP Guinea-Bissau Peso (currency code: now GNF)
GWP German Wirehaired Pointer (dog breed)
GWP Gross World Product
 versus GEP GEP

gastroenteropancreatic.
 reporting

Major changes in FSA Return categories and their impact

Market size

Changes in market size information

2005 definitions for lines of business

Accident & health

Motor

Total private motor

Private motor comprehensive

Private motor non-comprehensive

Motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900.  

Property

Household and domestic all risks.

Financial/Pecuniary loss business

Total personal financial loss business

Total personal

Total commercial

Ratio analysis by competitor

Premium income measures

Earned premiums

Gross Premium

Net Premium

Written premiums

Research methodology

Personal Broker Survey

Current readings

Future readings

Do you need more information?

Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 Consulting

SPP (1) (Scalable Parallel Processor) A multiprocessing computer that can be upgraded by adding more CPUs.

(2) (Standard Parallel Port) The Centronics parallel port that was used on the first PCs.
 writing team

List of Tables

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c48503

Source: Datamonitor
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2007
Words:650
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