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Reports from the field.


Growers, researchers, consultants and retailers from across the Cotton Belt had a hand in testing AVICTA Complete Pak. "Before this product was even launched, so many people were able to see the results in research trials and demonstration plots that it gave us a solid footing in the marketplace after just one year," says Steve Russell
This article is about the computer scientist. For the con artist, see Steven Jay Russell.
Steve "Slug" Russell is a programmer and computer scientist most famous for creating Spacewar!, one of the earliest videogames, in 1961 with the fellow members of
, Crop Manager, Syngenta Seed Care.

Dr. Charles Overstreet, Extension Nematologist with Louisiana State University Louisiana State University and Agricultural and Mechanical College, generally known as Louisiana State University or LSU, is a public, coeducational university located in Baton Rouge, Louisiana and the main campus of the Louisiana State University System. , tested AVICTA Complete Pak extensively. "It looked really good in our trials. It gave us fantastic thrip control and we saw good stands, healthy vigor and uniform plants."

Convenience is what drives consultant Wes Briggs of Bainbridge, GA, to recommend the product to growers in his region. "The biggest problem with the traditional in-furrow treatments is that you have to check the hoppers to be sure they haven't stopped up on any of the rows," Briggs says. "The best thing about AVICTA Complete Pak is that you won't have to stop and check anything. The seed already has your nematicide A nematicide is a type of chemical pesticide used to kill parasitic nematodes (roundworms). One common nematicide is obtained from neem cake, the residue obtained after cold-pressing the fruit and kernels of the neem tree. , insecticide and fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection).  right where you need it. It's really a cost- and timesaving technology."

The feelings of improved convenience are echoed across the Cotton Belt. Larry Barnes Larry Richard Barnes Jr., a baseball player, was born on July 23rd, 1974 in Bakersfield, California. He attended Bakersfield High School and then Fresno State University.

He was drafted by the Florida Marlins in 1993 (69th round, 1643rd overall). He opted not to sign.
, a consultant from Lubbock, TX, sees AVICTA Complete Pak as a big advantage for cotton growers. "The seed comes treated so the grower doesn't have to deal with handling chemicals. It saves time during planting when time is of the essence A phrase in a contract that means that performance by one party at or within the period specified in the contract is necessary to enable that party to require performance by the other party.

Failure to act within the time required constitutes a breach of the contract.
. All the grower has to do is open the bag and pour it in the planter."

Charles Rose of Nashville, NC, is one of the first growers who got to see the product in action when he planted a test plot in 2005. During 2006, his second year of using AVICTA Complete Pak, he is still high on the product's convenience. "It really speeds the planting process. I think having the nematicide, insecticide and fungicide right on your seed is a benefit. I plan on using it again in 2007."

Tucker Miller from Drew, MS, consults on 20,000 acres of cotton and has worked with the product for the past two years. "AVICTA Complete Pak is a good tool for cotton producers. While sampling treated cotton, I have seen amazing control of root-knot nematodes. If growers are going to cut their seeding rate, they need the full package--a nematicide, insecticide and a fungicide. AVICTA Complete Pak has all three covered."

by Julie Richards, Gibbs & Soell Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:PRODUCT OF THE YEAR
Author:Richards, Julie
Publication:Agri Marketing
Date:Nov 1, 2006
Words:407
Previous Article:Communications plan: planting the seed for a new way of thinking.(PRODUCT OF THE YEAR)
Next Article:Teamwork and focus: secrets behind Syngenta Seed Care's path to the top.(PRODUCT OF THE YEAR)(Company overview)



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