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Rentrak Brings International Box Office Essentials To India, One Of World's Largest Movie Markets.

-Collaboration Announced with India's Majestic Market Research-

PORTLAND, Ore., Jan. 23, 2013 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a collaboration for the collection of movie box office grosses in India with Majestic Market Research, one of Asia's largest independent marketing research firms This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. Australia
  • OzTAM
  • Roy Morgan Research
Canada
  • Print Measurement Bureau
. Under terms of the agreement, Rentrak's International Box Office Essentials will be using Indian box office data sourced by Majestic MRSS MRSS Median Ranked Set Sampling
MRSS Master Remote Slave Station
. Rentrak will be using Majestic's local expertise to help expand its reach in the region.

"India is a huge box office market and one where studio returns are steadily increasing. In order to effectively conduct business in the global theatrical industry, clients want visibility into our region and Majestic is thrilled to be working with Rentrak as the world leader of box office intelligence," said Raj Sharma, Co-Founder & President (Global) of Majestic Market Research.

"As Rentrak continues to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries, the inclusion of one of the world's top box office markets to the International Box Office Essentials service is a powerful addition for our clients," said Ron Giambra, President of Theatrical Worldwide at Rentrak. "Rentrak is thrilled to now be supporting India's famed film production heritage with our global box office reporting capabilities."

Rentrak's Box Office Essentials and International Box Office Essentials are the theatrical industry's currency source for comprehensive global box office intelligence and are used by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide theatrical market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real time online reports from anywhere around the world.

About Majestic MRSS:

Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one of the largest Independent full service market research firms in Asia. With presence in 18 countries of Middle East, South Asia, APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
 and Australia, Majestic MRSS specializes in multi-country research.

Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI CATI Computer-Assisted Telephone Interviewing
CATI California Agricultural Technology Institute
CATI Center for Advanced Technology & Innovation
CATI Carolina Association of Translators & Interpreters
 and PAPI) and data analysis in FMCG/CPG, Automotive, BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical & Healthcare, Retailing and Media & Communication sectors.

An ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9001 firm, MajesticMRSS is a member of ESOMAR ESOMAR World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research)  and abides by its code of conduct, best practices and professional ethics. On more information on Majestic MRSS, please visit http://www.majesticmrss.com

About Rentrak Corporation:

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com

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Contacts for Majestic MRSS: Mr. Raj Sharma - Co-Founder & President (Global) Mail ID: raj.sharma@majesticmrss.com Mobile: +91-9322105830 Mr. Sandeep Bhatia - Executive Director Mail ID: sandeep.bhatia@majesticmrss.com

Contacts for Rentrak Corporation: Sallie Olmsted / Amanda Bialek Office: 310-854-8124 / 310-854-8151 E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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Date:Jan 23, 2013
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