Renowned Strategic Direction Executive Launches Proven, Ready-to-Go Sales Tools.

SAN FRANCISCO -- Strategic Direction Inc., a California based sales coaching and training firm, announced the long awaited release of "Sales Tools Ready-to-Go[TM]". Sales Tools Ready-to-Go is a compilation of programs providing senior and mid level executives access to some of the most effective and proven sales tools today.

Steven Duddy, President and CEO at Strategic Direction commented, "I am pleased to offer these new products to organizations worldwide regardless of product, industry or company size." He added, "In the past, an executive had two choices, create the process or hire an outside resource to create it and spend thousands of dollars for the end product. In either case it would take a significant investment of resources, time and money."

With the Ready-To-Go approach, an executive anywhere in the world can purchase programs from the comfort of their office without adding headcount and at a fraction of the cost.

"Strategic Direction's new tools are practical and impactful. Taking Steve's real-world perspectives has provided our Sales & Marketing group with unique and customizable resources. An excellent investment!" concludes Mr. Ray Hunt, Director of Tactical Marketing, Carl Zeiss Meditec Inc.

Included in the launch are comprehensive turn-key programs for sales interviewing and candidate evaluation (3 Step Sales Interview Program), Standard Representative Offer Letter and Standard Distribution Agreement, a proven Forecasting Program, Global Sales Travel and Entertainment Policies and a Sales and Marketing Integration Self-Test. These programs can be purchased over the internet using a major credit card. Once the programs are purchased they are sent electronically (typically within seventy-two hours) and because of the writable format, can be edited and customized to fit an organization's specific needs.

"As a sales and marketing executive I recognize what goes into developing successful programs. I have personally used each one of these and found them to be repeatable and executable. More recently these programs have served as a wonderful compliment to either the personal or organizational training sessions we have conducted. These programs are just the first of several we plan on offering within the next several months," concludes Mr. Duddy.

About Strategic Direction Inc.

Strategic Direction is a professional coaching and training firm focused on building, better preparing and supporting sales organizations worldwide. We provide training programs, coaching services, incentive programs, sales tool development that will dramatically enhance professional, organizational and personal performance in the areas of Sales, Marketing, Leadership, and Teamwork. For more information please call our office at 925.570.1388 or to order your Sales Tools Ready-To-Go please visit our website at www.StrategicDirection.com.