Renovations already paying off for Luxe on Sunset Boulevard.WITH its latest makeover, the Luxe luxe n. 1. The condition of being elegantly sumptuous. 2. Something luxurious; a luxury. [French, luxury, from Latin luxus. Hotel on Sunset Boulevard Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades. is keeping up with its upscale Bel-Air neighbors. The boutique hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. has poured $3.7 million into redoing its 161 rooms, lobby, common areas and restaurant. "We needed the renovation. The rooms get tired after a certain period," said Efrem Harkham, owner of Bel-Air and Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. Luxe properties and chief executive of Luxe Worldwide Hotels LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a marketing, sales and reservation service for independently operated hotels. The Bel-Air Luxe's rooms were last spruced up five years ago. The hotel recently finished a $10 million expansion of its ballroom that added 6,000 square feet to the seven-acre grounds. To craft the look of the Luxe, Harkham hired Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. designer Mary McDonald, whose specialty is home interiors. He eschewed hotel designers to ensure the Luxe would have a style apart from other hotels. McDonald splashed the Luxe rooms, which top 600 square feet, with grays, blacks and whites. Driftwood is also used throughout in details and centerpieces, giving the hotel a laid-back, natural feel. "The comparison between what it was and what it is today might as well be different worlds." said Seth Horowitz, general manager of the two Luxe properties. The design is contemporary, but Harkham didn't want it so "hip" that seasoned professionals would feel uncomfortable conducting business. He said the Luxe doesn't market its "cool." Already, the changes are paying off. Last week, the hotel was booked with guests coming for the Nissan Open The Northern Trust Open, formally known as the Nissan Open and originally known as the Los Angeles Open, is a regular golf tournament on the PGA Tour. It is played annually in February in Pacific Palisades, California. golf tournament as well as special events, and to visit the nearby UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX and the Getty Center. In addition, Horowitz said that the renovation has allowed the management to boost average room rates to more than $200 a night, compared to under $200 prior to the work. Meanwhile, Luxe Worldwide Hotels reaped the benefits of the stellar performance of the hospitality industry last year. The service added 52 hotels with just over 5,200 rooms to its membership, which includes about 200 hotels with a total of 20,000 rooms around the world. Total revenue at Luxe Worldwide's member hotels rose to $33.4 million last year from $20.1 million the prior year. Average daily room rate rose slightly to $158.64 from $157.54. Staff reporter Rachel Brown can be reached at (323) 549-5225, ext. 224, or at rbrown@labusinessjournal.com. |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion