Renesas Technology to Incorporate Microsoft's Windows Media Audio and Video 9 Series, and RealNetworks' RealAudio 10 /RealVideo 10 in SH-Mobile.Business Editors/High-Tech Writers TOKYO--(BUSINESS WIRE)--Jan. 22, 2004 Renesas Technology Corp. today announced its decision to incorporate Microsoft Corp.'s digital audio and video codec technology, Windows Media Audio See Windows Media formats. and Video 9 Series, and RealNetworks' Inc.'s digital audio and video codec technologies, RealAudio(R) 10 /RealVideo(R) 10, into the SH-Mobile Series of application processors for next-generation mobile phone systems. These two technologies are widely used in such devices as PCs, PDAs and portable players, and their inclusion in the SH-Mobile, one of the world-leading application processors, will enable them to be installed in mobile phones, greatly increasing their market penetration. Meanwhile, for Renesas Technology, having the SH-Mobile implementation of these two technologies in a mobile phone system will make it possible to support multimedia content player functions and distribution services, and offer optimal solutions for simple construction of systems linked to information devices such as personal computers, to meet the constantly growing demand for multimedia services in the mobile phone market. In the initial production phase, the SH-Mobile software product based on Windows Media Audio 9 Series technology is to go on sale in March 2004. The features of this product are as follows. (1) Software decoder supporting Windows Media Audio 9 (2) Processing optimized for the SH-Mobile (40 MHz CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. load in 128 kbps/44.1 kHz/stereo data case) (3) System and application building simplified by provision of C-language interface Following on from inclusion Windows Media Audio 9, Renesas Technology plans to include support for Windows Media Video See Windows Media formats. 9, RealAudio 10 and RealVideo 10 technology based products in the near future. Renesas Technology will continue to release SH-Mobile Series models in line with mobile phone developments, and to respond to customer needs by expanding our range of support to offer enhanced solutions to a variety of multimedia demands. About Renesas Technology's SH-Mobile Renesas Technology's SH-Mobile is a flexible application accelerator that provides multimedia support for next-generation cellular phone communications. Unlike a traditional baseband CPU method that uses a single CPU to manage both signal and application processing, the SH-Mobile design approach uses a dual CPU architecture that dedicates one CPU to application execution in order to maximize communication performance. Built on Renesas' popular SuperH 32-bit RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. superscalar architecture, SH-Mobile devices offers compelling functionality such as the JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. , MP3, acoustic echo canceller, AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. codec, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 encode/decode and Java Virtual Machine A Java interpreter. The Java Virtual Machine (JVM) is software that converts the Java intermediate language (bytecode) into machine language and executes it. The original JVM came from the JavaSoft division of Sun. capabilities that are essential for supporting the high-end multimedia applications of next generation mobile phones. For more information about SH-Mobile, please visit: http://www.renesas.com/eng/products/mpumcu/shmobile/index.html. About Renesas Technology Corp. Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (NYSE NYSE See: New York Stock Exchange :HIT)(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :6501) and Mitsubishi Electric Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and the number one microcontroller supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. http://www.renesas.com/ RealNetworks, RealAudio and RealVideo are trademarks or registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners. |
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