Renesas Technology Releases SDK Based on Open Interface North America's SOUNDabout(R) for Use in Bluetooth(R) Audio Products.Open Interface's SOUNDabout[R] Software Solution to Enable Low-Cost Implementation and High Sound Quality SEATTLE -- Open Interface North America Open Interface North America OINA) is a privately owned embedded Bluetooth software provider based in Seattle, Washington and was founded in 2000. The company is known for highly efficient, scalable, portable and quality audio software. (OINA) today announced the adoption and integration of its SOUNDabout Suite by Japan's Renesas Technology Corp., a world leader in intelligent chip solutions. Renesas Technology Corp. will release the SOUNDabout[R] Suite, a software development kit (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). ) for use with its 32-bit SuperH[TM] Family SH-4A, SH-2A, and SH3-DSP microprocessors. SOUNDabout will enable the development of CD-quality Bluetooth wireless audio products and will be available in Japan beginning May 2007. "Renesas Technology Corp. is one of the world's leading semiconductor companies. We are thrilled to partner with this industry leader to provide an advanced turnkey Bluetooth audio solution," says Tom Nault, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Open Interface North America. "The Renesas implementation of the SOUNDabout solution comes in direct response to an increasing market demand for continued sound quality improvement in a variety of consumer electronics products." Renesas adopted the SOUNDabout Suite featuring OINA's SOUNDabout audio software solution to further enhance its SuperH Family of processors, enabling Renesas to provide solutions to address a variety of needs relating to the application of Bluetooth technology. "Using Renesas' Bluetooth system-on-chip solutions with the BLUEmagic[R] Bluetooth protocol stack and SOUNDabout Suite, customers can expect shorter development times and faster time to market for Bluetooth audio applications," said Greg Burns, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Open Interface North America. "Renesas will initially be packaging SDK's for the SuperH family of processors but will be expanding the offering into the SH, H8, and M16 microprocessor families." Integration of Open Interface North America's SOUNDabout Suite provides Renesas with the following benefits and capabilities: 1) CD-Quality Sound The Bluetooth specification stipulates SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. (Subband Codec) as the standard audio coding method. Use of SOUNDabout eSBC[TM] (enhance Subband Codec) included in the SOUNDabout Suite enables the achievement of CD-quality sound while maintaining SBC compatibility. 2) Lower power consumption and costs BLUEmagic 3.0 and SOUNDabout eSBC included in the SOUNDabout Suite have been developed for embedded systems, minimizing CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. load and reducing power consumption in handheld consumer electronic devices. The Bluetooth specification offers two optional CODECS for improving sound quality - AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. (Advanced Audio Coding (audio) Advanced Audio Coding - (AAC) A successor to MP3, allowing lower bit rates and more stable quality. See MPEG-2 AAC Low Profile and MPEG-4 AAC Main Profile. ) and ATRAC ATRAC - Adaptive TRansform Acoustic Coding (Advanced Transform Acoustic Coding). However, AAC and ATRAC processing imposes a heavy load on the CPU, requiring the use of a high-performance microprocessor. In contrast, SOUNDabout eSBC imposes a significantly smaller CPU load, enabling CD-quality sound to be achieved using an inexpensive microprocessor, which results in lower-cost end products. 3) Faster time-to-market An HCI (Host Controller Interface A host controller interface is a register level interface which allows a host controller for USB or FireWire to communicate with the operating system of a personal computer. ) sample driver program, audio sample driver program, and sample programs corresponding to profiles established by the Bluetooth SIG are provided, together with the source code for individual Renesas products. These sample programs will help to shorten manufacturers' product development times. Renesas Technology intends to extend the scope of the SOUNDabout Suite software development kit to other Renesas microprocessors, and will continue to expand its lineup of Bluetooth compatible products helping users' product development. About Open Interface North America Open Interface North America, based in Seattle, Washington, is a pioneer in Bluetooth technology and one of the first associate members of the Bluetooth SIG. The company is a premier provider of embedded software enabling Bluetooth wireless technology. Its Bluetooth software products and application solutions are used by many major companies worldwide. For more information, visit www.oi-us.com. About Renesas Technology Corp. Renesas Technology Corp. is one of the world's leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world's No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :6501) (NYSE NYSE See: New York Stock Exchange :HIT) and Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved consolidated revenue of 906 billion JPY JPY In currencies, this is the abbreviation for the Japanese Yen. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. in FY2005 (end of March 2006). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in around 20 countries with about 26,200 employees worldwide. For further information, please visit http://www.renesas.com. eSBC, SOUNDabout, and BLUEmagic are either trademarks or registered trademarks of Open Interface North America. Bluetooth is a registered trademark of Bluetooth SIG, Inc., U.S.A. SuperH is a trademark of Renesas Technology. All other product and company names mentioned herein may be trademarks of their respective owners. |
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