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Renesas Introduces SH-MobileR, a Multimedia Application Processor That Powers Portable Media Players, Video-VoIP Solutions and TV Enabled Navigation Systems.


Support for the Device Includes a Linux([R]) Multimedia Platform That Accelerates Time to Market and Reduces Development Costs

SAN JOSE, Calif. -- Renesas Technology America, Inc. today announced the SH-MobileR (product name: SH7722), a sophisticated single-chip processor solution for video and digital TV enabled devices, including car navigation systems, portable media players and VoIP video phones. The robust processor is a complete hardware implementation that supports next-generation video standards and minimizes power consumption for long battery life. By achieving 478 million instructions per second Noun 1. million instructions per second - (computer science) a unit for measuring the execution speed of a computer's CPU (but not the whole system); "4 MIPS is 4,000,000 instructions per second"
MIPS
 (MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. ) performance in the Dhrystone v2.1 benchmark, the device gives multimedia systems the power to deliver powerful user experiences. Built on Renesas' SH-Mobile Series platform, which has been widely adopted in mobile handsets, the SH-MobileR device adds a new level of multimedia capability for applications beyond mobile phones.

"Deployment of digital broadcasting and broadband networks has led to the introduction of new multimedia terminals such as mobile phones, car navigation systems, and portable media players with mobile digital TV capabilities," said Brian Davis, director of business development, Renesas Technology America, Inc. "The SH-MobileR multimedia application processor builds on the experience Renesas has gained producing chips now used in many mobile phones that support terrestrial digital TV broadcasting."

At the heart of the SH-MobileR are a hardware video processing unit that supports the video decoding and moving-image processing necessary for the reception of terrestrial digital broadcasting services, and a hardware image processing engine The image processing engine, or image processor, is - next to the optics and the image sensor - one of the most important components of a digital camera and plays a vital role in creating the digital image. . The video processing unit is a very low power hardware engine for compressing and decompressing video in H.263, MPEG-4, and H.264 formats used in digital broadcasting, portable media appliance, and IP networked video telephony applications. The device minimizes total power consumption while displaying smooth moving images equivalent to that of a standard TV when decoding a compressed signal at bit rates up to 8Mbps.

To complete the host-based solution, the SH-MobileR processor integrates a camera interface that allows direct connection to a 5-megapixel-class camera module. This versatile low power hardware implementation enables a rich set of image-processing functions, including image scaling, rotate, color conversion, and blending of multiple planes of images. A built-in JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 hardware accelerator enables the fast capture and display of JPEG images, while an on-chip 24-bit TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 color LCD controller delivers excellent image quality. An on-chip 2D graphics accelerator delivers responsive graphic user interface See GUI.  (GUI) performance for enhanced graphic quality. The application processor also has a video output unit for connections to National Television System Committee (NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ) and phase-alternating line (PAL) TVs.

The SH-MobileR device incorporates an SH4AL-DSP CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 core that runs at speeds up to 266MHz providing 478-MIPS of performance for the parallel processing of a browser and multiple large-load applications, as well as interactions with a general-purpose operating system (OS) such as Linux. A 64-bit wide bus allows connections to data stored in external SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. , and an on-chip USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 2.0 function (high-speed compatible) enables fast links to PCs. The device also has a 4-Gbit NAND/AND flash memory interface with an ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory.

(2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing.
 (error correction code Noun 1. error correction code - (telecommunication) a coding system that incorporates extra parity bits in order to detect errors
ECC

telecommunication - (often plural) the branch of electrical engineering concerned with the technology of electronic
) capability that has been improved from 3 to 4 symbols, as well as an SD memory card (SD memory/SD I/O) interface. The SD memory card interface supports an optional CPRM CPRM Content Protection for Recordable Media
CPRM Companhia de Pesquisa de Recursos Minerais
CPRM Common Property Resource Management
CPRM Communist Party of the Republic of Moldova
CPRM Commodity Price Risk Management
CPRM Country Portfolio Review Mission
 function, enabling the implementation of terrestrial digital broadcast recording and playback.

Accelerating Deployment of Multimedia Devices

To accelerate system designs, the SH-MobileR device is supported by a rich Linux software solution that includes open source tools and device driver code for the SH-MobileR based Solution Engine development platform. For that platform, Renesas has developed and integrated highly efficient multimedia middleware, including H.264, MPEG-4, as well as MP3, AAC (Advanced Audio Coding (audio) Advanced Audio Coding - (AAC) A successor to MP3, allowing lower bit rates and more stable quality.

See MPEG-2 AAC Low Profile and MPEG-4 AAC Main Profile.
), G.7xx series speech codecs and echo cancellation algorithms. Certain DRM (Digital Rights Management) functions are also available for the design of audio-visual systems that protect copyrighted material. In addition, third-party partner companies are working to pre-qualify V2IP stacks, 2D and 3D graphics libraries, and other key technologies used in embedded multimedia applications that use the SH-MobileR application processor.
[TABLE OMITTED]


Reader contact

Readers can find additional product and contact information on the Renesas Technology Web site at www.renesas.com.

About Renesas Technology Corp.

Renesas Technology Corp. is one of the world's leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world's No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TOKYO:6501) (NYSE NYSE

See: New York Stock Exchange
:HIT) and Mitsubishi Electric Corporation (TOKYO:6503), Renesas Technology achieved consolidated revenue of 906 billion JPY JPY

In currencies, this is the abbreviation for the Japanese Yen.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 in FY2005 (end of March 2006). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in around 20 countries with about 26,200 employees worldwide. For further information, please visit http://www.renesas.com.

Note to Editors: A specification summary is included in this release, and a photo and block diagram of the SH-MobileR application processor are available.
Notes: 1.    SH-Mobile (SuperH(TM) Mobile Application Processor):
             An original Renesas Technology processor for mobile phone
             systems that is connected to a baseband LSI and performs
             dedicated processing of audio, video, and similar
             multimedia applications


SuperH is a trademark of Renesas Technology Corp. Linux is a registered trademark of Linus Torvalds in the United States and other countries. Other product names, company names, or brands mentioned are the property of their respective owners.

Specifications: Renesas Technology SH-MobileR Application Processor
[TABLE OMITTED]


(2) I2C bus (Inter IC Bus) is an interface specification proposed by Royal Philips Electronics of the Netherlands.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 5, 2006
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