Relationship Blooms between 1-800-FLOWERS.COM and Celebrity Floral Designer Jane Carroll.

Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--Nov. 3, 2003

Floral Designer to the Stars Expands Distribution with Leading

Multi-Channel Gift Retailer

1-800-FLOWERS.COM(R), Inc. (Nasdaq: FLWS), the leading multi-channel retailer of thoughtful gifts for all occasions, today announced a collaboration with renowned floral designer Jane Carroll.

The relationship began in August when a selection of Jane Carroll's arrangements was soft-launched on the 1-800-FLOWERS.COM web site. Based on solid, early sales results, 1-800-FLOWERS.COM and Jane Carroll have launched an expanded relationship with Jane Carroll Floral Artistry now available at 1-800-FLOWERS.COM.

Jane Carroll designs strikingly unique and unconventional art and sculpture using flowers as her palette. Using only the freshest flowers, such as those offered by 1-800-FLOWERS.COM, she creates memorable gifts and home products with the utmost quality and focus on the smallest detail. Among her most popular products are the Boxed in Blooms(TM) (Product Code #2621) - striking, handmade wooden boxes that are complimented with an antique finish and filled with beautiful, fresh flowers. After the flowers are removed, the box itself remains as a beautiful keepsake.

"We are thrilled to be working with Jane Carroll as we continue to expand the breadth of our gift offerings, " said Jim McCann, CEO of 1-800-FLOWERS.COM. "Her floral designs are extremely innovative and will further distinguish our existing line of thoughtful gifts. This collaboration strengthens 1-800-FLOWERS.COM's position as the number one source for finding that unique gift for that special person, and also reinforces our commitment to providing our customers with great gifts from the finest designers and vendor partners."

"The first three months of sales have exceeded our expectations," said Ms. Michael Kasprowicz, Vice President of Merchandising at 1-800-FLOWERS.COM. "Our customers have embraced Jane Carroll's unique designs and we are looking forward to adding even more of her gift items in the future."

Jane Carroll's innovative floral designs have attracted a Hollywood A-list celebrity clientele as well as the attention of the nation's leading magazines, newspapers, and television shows including O, The Oprah Magazine, InStyle, People, USA Today, and The View. Through her affiliation with 1-800-FLOWERS.COM, Jane Carroll's original and handmade designs for gifts and home decor are now available to a much broader audience of consumers nationwide.

"I love creating unique floral gifts that help people express themselves," said Jane Carroll. "The relationship with 1-800-FLOWERS.COM is already creating opportunities for me to reach a new and larger audience."

In addition to the signature Boxed in Blooms design, the Jane Carroll Collection from 1-800-FLOWERS.COM also features such great gifts as the Floral Trug(TM) (#2623) a combination of vase and votive candle. Each Floral Trug features antiqued, aged wood in a deep chocolate finish, and comes with fresh flowers in the shades of raspberry and burgundy, or orange and gold. The Cake Plate(TM) (#2625) is a manicured garden-style round arrangement made with seasonal flowers such as roses, sunflowers and hypericum placed upon an antique rusted charger plate. The arrangement comes with three tea lights, as well as a chocolate hand-rubbed wooden top wrapped in fresh bear grass. The Fruit Vase(TM) (#2631), available in two color combinations, is Jane's interpretation of the traditional fruit basket. The vase, made of cherry and poplar woods, features fresh flowers and fruit that reflect the bold sculptural lines of the vase. The Flowering Long Trug(TM) (# 2694) is a combination of a vase and a votive candle holder, perfect for a dinner table, a coffee table, a sideboard or a mantle. Each "trug" is antiqued aged wood, with fresh flowers arranged in three glass holders. The Lacquer Box(TM) (#2695) features three color-coordinating varieties of flowers placed inside a beautiful, handmade box featuring a black, lacquered interior.

Other designs included in the line include: Baby Blooms(TM) (#2622) in a variety of colors and sizes, Gerbera-Grass Centerpiece(TM) (#2624), Lily of the Valley Desktop Box(TM) (#2626), Desktop Box(TM) (#2627), and Ceramic Window Vase(TM) (#2632) in an array of blooms.

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers connect to the people they care about with a broad range of thoughtful gifts, award-winning customer service and its unique technology and fulfillment infrastructure. The Company's product line - including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts - is available to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of the Company-operated or franchised stores. The Company's collection of thoughtful gifting brands includes home decor and garden merchandise from Plow & Hearth(R) (phone: [phone] and web: www.plowandhearth.com), premium popcorn and other food gifts from The Popcorn Factory(R) (phone: [phone] and web: www.thepopcornfactory.com), gourmet food products from GreatFood.com(R) (www.greatfood.com), and children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabinsm (www.magiccabin.com). The Company's Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").

About Jane Carroll

Jane Carroll is a renowned floral artist whose star clientele orbit in the celebrity strata. Her artistry is rooted in imaginative design without boundaries, an appreciation of simplicity, and a passion for natural materials like exotic woods, handcrafted ceramics, and exquisite, remarkable flowers, foliage, and mosses. Her fusion of haute couture and personal style results in earthy and whimsical gifts. Each piece is meticulously handcrafted and meets uncompromising standards of quality. Many of Jane Carroll's designs have appeared on national television and in major publications.