Printer Friendly

Register.com Helps Companies Simplify Impending .eu Domain Registration Process; Name Console 2.0(TM) Helps Reduce a Complex Process to Simple Clicks.

NEW YORK -- Register.com (NASDAQ: RCOM), a leading global domain name registration and Web business services provider, today announced it has been accredited by EURid to register .eu domain names and is now accepting "pre-orders" of domain names for Sunrise Phases I and II. Register.com, with its unrivaled focus on customer service, is in the process of guiding its clients through the complicated and evolving registration period.

At a recent London seminar hosted by the Corporate Services Division of Register.com, several multinational corporations in attendance facing the .eu registration process submitted their concerns through an informal survey. Results found that many were unsure about how to secure the requested domain(s) in this first-come, first-served sunrise registration format. Others voiced concern over how to deal with potential cybersquatters and what evidence, specifically, they would need to secure domains during the sunrise period.

Bart Lieben, Legal Counsel with PricewaterhouseCoopers, the validation agent for EURid, and keynote speaker at the London seminar offered suggestions to those organizations navigating this process. "Unlike many extension launches, .eu domains will be awarded on a first-come, first-served basis. Nevertheless, during the Sunrise period, domain name applicants must provide evidence to PwC, so that they have a so-called "prior right" to the names applied for in order to obtain the corresponding domain name. Therefore it will be of great importance for owners of registered trademarks, unregistered trademarks, company names, trade names, and so on to be well prepared early in the process. Owners or licensees of trademarks will, amongst others, be able to take part in the earliest available domain registration period known as Sunrise Phase I, set to begin in Q4 2005 and which will last for two months."

To help eliminate the uncertainties, Register.com's corporate clients have the ability to run all of their domain name registrations through Register.com's Name Console 2.0(TM) platform, a critical support tool in the impending .eu registration process. Specifically, Name Console 2.0 (TM) features Rules Base, patent pending, application that allows Register.com to update, in real time, any and all .eu registration rules requirements as they're announced by EURid. Thus, Register.com clients will be up to date on current registration regulations. Name Console 2.0(TM) also features a Document Management System which enables clients to organize trademark documents and immediately submit the appropriate materials for multiple domain name orders. These features and others permit desired .eu domain name orders to be prepared and raised online without the fuss of paperwork.

"We understand that for many companies this can be an intimidating and complicated process, especially if they have limited resources and personnel dedicated to their domain name management," noted David Saias, Register.com's Global VP of Sales and Marketing. "Register.com, however, has years of experience working with multinational corporate clients as well as the numerous gTLDs and ccTLDs worldwide. It is for these reasons and our technology that we've been able to simplify this process for our clients to just a few clicks."

As a service, Register.com is offering some of its own experienced guidance to those companies that are confused by the process and that continue to have questions left unanswered.

1. Understand the process. This is a first-come, first-served registration process. In order to protect their brand's presence online, companies must confirm that they have the proper European community trademark certificate and/or EU nation trademark certificates in place to assure themselves qualification for the earliest possible sunrise period.

2. Gather the evidence. Companies will need certain evidence to prove that they have rights to specific sunrise registration periods. Register.com is confirming the final details of these guidelines as they are released to assure domain registration applications are processed quickly and without complication.

3. Prepare early. It is imperative that companies submit registration applications as early as possible in the process due to the existence of right holders to identical brand names within various industries. It is highly likely that large multinationals with multiple brands hold trademarks to brand names that identically match popular brands from other nations.

4. Create a registration strategy. Larger companies planning on registering many .eu domains should prepare a list of desired domain names, gather the appropriate documentation for each and work with a registrar to place them in the appropriate registration phase: Sunrise I, Sunrise II and open registration.

5. Implement an internal awareness program. There is often a general lack of awareness within large organizations as to domain name issues and the need for online brand protection, often even among senior management. Newsletters and/or education opportunities help bring those issues to light.

About Register.com's Corporate Services Division

Register.com's Corporate Services Division (http://corporate.register.com) is committed to providing large multinational corporations with innovative solutions that enhance the management of their brands online. The division partners with leading brand owners to develop their domain name strategy, and register, manage and renew their domain names worldwide. In addition, Register.com provides auditing, monitoring and IT services to help companies create, maintain and protect their online presence. The Corporate Services Division delivers solutions to IP lawyers, brand managers, e-commerce professionals and IT managers. Clients include over 50% of the world's 100 best global brands, as ranked by Interbrand in 2004.

About Register.com

Register.com, Inc. (www.register.com) is a leading provider of global domain name registration and Internet services for businesses and consumers that wish to have a unique address and branded identity on the Internet. With approximately 3 million domain names under management, Register.com has built a brand based on quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telcos and other online businesses. The company was founded in 1994 and is based in New York.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 1, 2005
Words:971
Previous Article:Largest Private Healthcare Carrier in US Selects UniPress Software's FootPrints Web-Based Service Desk for Scalable Support Automation to Its 6,000...
Next Article:Lighthouse Technologies Signs LOI with Sony to Provide National Service Programs for LED Visual Displays; Collaboration Will Enhance Lighthouse's...


Related Articles
Look to signal processing to improve process and equipment monitoring.
Keyword Registries Deployed in 244 Countries -- Domain Name Registrars Can Now Sell Keywords in All Countries and Languages.
RealNames Signs Six Registrars in Europe to Sell Keywords as Next-Generation Web Addresses.
Egenera, Inc. Joins EMC E-Infostructure Developers Program.
Unisys unveils advanced Sentinel self-management technologies.
Alldomains.com Unveils D-Cart Version 2.0; First Domain Shopping Cart Allowing EVERY ccTLD to be Ordered in Real-Time.
Get a business card in cyberspace.
Continental AG Protects its Brands Online with Register.com.
Simplify complexity: the solution for improved service levels and reduced risk.
NetApp(R) Data Management Software Tailored for Microsoft SQL Server 2005 is Now Available; NetApp SnapManager(R) 2.0 for SQL Server Dramatically...

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters