Regis McKenna Joins LignUp as Investor and Member of Board of Directors; Silicon Valley Veteran Brings Years of Technology Industry Leadership to Help Shape the Future of IP Telephony Communications for the Enterprise.MOUNTAIN VIEW, Calif. -- LignUp Corporation, a provider of Web services-based voice over IP (VoIP) converged communications solutions, today announced that Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , renowned technology marketing consultant, venture investor, and author has invested in LignUp and joined the company's board of directors. With the addition of Regis McKenna to its board of directors, LignUp has joined a premier cast of companies who were advised by Mr. McKenna during their formative years, including Apple, Electronic Arts, Genentech, Intel, Linear Technology, National Semiconductor, Silicon Graphics, 3COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , and WebLogic. Over the last three decades, he has helped launch some of the world's most important technology innovations including the first microprocessor, the first personal computer, the first recombinant DNA recombinant DNA n. Genetically engineered DNA prepared by transplanting or splicing one or more segments of DNA into the chromosomes of an organism from a different species. Such DNA becomes part of the host's genetic makeup and is replicated. genetically engineered genetically engineered adjective Recombinant, see there product, and the J2EE application A J2EE application or an enterprise application is any deployable unit of J2EE functionality. This can be a single J2EE module or a group of modules packaged into an EAR file along with a J2EE application deployment descriptor. and HTTP HTTP in full HyperText Transfer Protocol Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol. Web server technologies that would become BEA's WebLogic platform. "We are at the threshold At the Threshold, whose son Lil E. Tee won the 1992 Kentucky Derby for W. Cal Partee, died March 23 of a stroke at Purdue University School of Veterinary Medicine in West Lafayette, Ind. The 21-year-old stallion stood at Wayne Houston's Stoney Creek Horse Farm near Mooreland, Ind. of new era in which voice-enabled applications will become as ubiquitous as the Web in our business and personal lives. With its powerful, open communications platform, LignUp is now doing for voice application development what BEA's WebLogic did for Web applications," said Regis McKenna. "By allowing organizations to more easily build data and voice applications, LignUp is essentially transforming both areas. I am excited to join the LignUp team and help shape the future of IP telephony communications." "As a Silicon Valley visionary, Regis McKenna has pioneered theories and practices that shape today's prevalent marketing methodologies," said Hector Saldana, founder, chairman, and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for LignUp Corporation. "We are honored to work with Regis, and excited by the opportunity to tap his proven expertise in business strategy and technology marketing, to build upon LignUp's leadership position as a provider of IP telephony solutions for business." About Regis McKenna Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. and author. Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures. Mr. McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written five books and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. Mr. McKenna advised a number of entrepreneurial start-ups and their founders during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. About LignUp Corporation LignUp Corporation delivers a powerful Web services-based VoIP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 100 enterprises and 10 service providers around the world and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center Labs Innovation Award and the EuroStart Channel Excellence Award. LignUp is also a founding member of FastLign, an industry alliance formed to reduce interoperability risks and increase speed to market for VoIP service providers. FastLign alliance partners include Level3, TekVizion, Nextone, Rodopi, VoIP Logic, CentricVoice and LignUp. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, Shanghai, London and Tokyo. Visit www.LignUp.com for more information. |
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