Regional best of NAMA results.Regional Best of NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. judging took place during November November: see month. in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). . From the six regions 474 were eligible to advance to the national competition, held during February February: see month. in Kansas City. Those advancing entries won either a first place or merit in their respective regions. Overall, there were 28 entries in Region I, 337 entries in Region II; 319 entries in Region III; 168 entries in Region IV; 150 entries in Region V and, 87 entries in Region VI for a total of 1089. Below and on the following pages is a list of the first and merit winners in each region. Congratulations to all the winners.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)
Category Name Place Company
New Product Introduction First Bayer CropScience
Producer or Company-Funded First Idaho Potato Commission
Advertising
Single Page Ads, single entry First Emerald BioAgriculture
Merit Chemtura Corporation
Single Page Ads, series First Seminis
Merit Bayer CropScience
Trade Ads, single entry First Idaho Potato Commission
Trade Ads-series First Idaho Potato Commission
Merit Idaho Potato Commission
Unique Print Advertising First Emerald BioAgriculture
Radio-single First Chemtura Corporation
Television-single or series First Idaho Potato Commission
Audio Visual Presentations- First Almond Board of California
to farmers ranchers, growers
Premium/Specialties First Seminis
Merit Bayer CropScience
Overall PR Campaign First Syngenta Crop Protection
Media Relations First Sunkist Growers
Merit Bayer CropScience
Public Affairs/issues First Almond Board of California
management
News or Feature Article First Farmer Mac
News Release First Cotton Incorporated
Events--customer events First Syngenta Crop Protection
Merit The Idaho Potato Commission
Company & Association First The Idaho Potato Commission
Newsletters--external-farmers,
growers & ranchers
Electronic Publications First Almond Board of California
Turf & Ornamental Advertising First Chemtura Corporation
Campaign
Turf & Ornamental Campaign First Chemtura Corporation
Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Company
Multi-Media Campaigns-Local First FMC Corporation
Merit Bayer CropScience
Multi-Media Campaigns-Regional First Pioneer Hi-Bred International
Merit John Deere
Multi-Media Campaigns-National First Merial Limited
Merit Cattlemen's Beef Board and
The Federation of States
Beef Councils
New Product Introduction First Bayer CropScience
Merit FMC Corporation
Producer or Company-Funded First United Soybean Board
Advertising Campaigns Merit Midwest Dairy Association
Spreads, single First Dow AgroSciences
Merit Valmont Irrigation
Spreads, series First Pioneer Hi-Bred International
Merit John Deere
Single Page Ads, single entry First FMC Corporation
Merit Pioneer Hi-Bred International
Single Page Ads, series First United Soybean Board
Merit Pioneer Hi-Bred International
Less Than Page Ads, singe First Farm Credit of New Mexico
entry Merit Mountain Plains Farm Credit
Services
Less Than Page Ads, series First John Deere Agricultural
Marketing Center
Trade Ads, single entry First John Deere
Merit Schering-Plough Animal
Health Corp.
Trade Ads-series First John Deere
Merit Ethanol Promotion and
Information Council (EPIC)
Unique Print Advertising First John Deere
Merit John Deere
Radio-single First Arysta LifeScience
North America
Merit Arysta LifeScience
North America
Radio-series First E-10 Unleaded Coalition
Merit United Soybean Board
Television-single or series First Bayer CropScience Canada
Merit Schering-plough Animal
Health Corp.
Audio Visual Presentations-- First John Deere
to farmers, ranchers rowers Merit FMC Corporation
Audio Visual Presentations First The Nutrients for Life
dealers, distributors, sales Foundation
reps Merit Monsanto Company
Advertising on the Web First Bayer CropScience
Merit DTN
Digital Presentations First John Deere
Merit Bayer CropScience
Direct Mail-farmer First John Deere
directed--flat Merit FMC Corporation
Direct Mail-farmer directed-- First ONEOK Energy Marketing
three-dimensional Merit Boehringer Ingelheim
Vetmedica, Inc.
Direct Mail-directed to First Livestock Marketing Assn.
dealers, distributors or Merit John Deere Agri Services
sales reps-flat
Direct Mail-directed to First GreenLeaf Genetics
dealers, distributors or Merit Schering-Plough Animal
sales reps-three dimensional Health
Billboards or Other Outdoor First Ethanol Promotion and
Information Council (EPIC)
Merit Bayer CropScience
Customer Brochures First Lindsay Manufacturing Co.
Catalogs-farmer directed, Merit Golden Harvest Seeds
single
Customer Brochures, First Frontier--Div. of John Deere
Catalogs-farmer Merit John Deere
directed-series
Brochures Catalogs-directed First Prairie Farms Dairy
to dealers distributors or Hoegemeyer Hybrids
sales reps
Point-of-Purchase Materials First Dow AgroSciences
Merit Bayer CropScience
Exhibits First Nebraska Ethanol Board
Merit Golden Harvest Seeds
Premium/Specialties First United Soybean Board
Merit Monsanto Company
Corporate Identity First The Scoular Company
Merit Alliance for the Future of
Agriculture in Nebraska
Advertisements First RFD-TV
Merit Woodruff Sweitzer
Other Elements First Swanson Russell Associates
Merit Swanson Russell Associates
Overall PR Campaign First Alberta Agriculture, Food and
Rural Development
Merit John Deere Worldwide
Commercial & Consumer
Equipment Division
Media Relations First Council for Biotechnology
Information
Merit FMC Corporation
Public Affairs/issues First Diamond Pet Foods
management Merit Bayer CropScience
Producer Funded Public Rel. First Beef Checkoff Program/
Program--to ag audiences Cattlemen's Beef Bd and Nat'l
Cattlemen's Beef Assn.
Merit United Soybean Board
Producer or Company-Funded First Nat'l. Cattlemen's Beef Assn.
PR program- to consumers Merit Council for Biotechnology
Information
News or Feature Article First John Deere Worldwide
Commercial & Consumer
Equipment Division
News or Feature Article Merit John Deere Worldwide
Commercial & Consumer
Equipment Division
Persuasive Writing First Alliance for the Future of
Agriculture in Nebraska
Merit United Soybean Board
News Release First United Soybean Board
Merit Cattlesoft, Inc.
Events--customer events First Ethanol Promotion and
Information Council (EPIC)
Merit FMC Corporation
Events--internal events First EMD Crop BioScience
Company & Association First Dow AgroSciences
Newsletters--external-farmers, Merit FMC Corporation
growers & ranchers
Company & Association First Ethanol Promotion and
Newsletters--external, dealer Information Council
distributor, etc.
Company & Association First Pioneer Hi-Bred International
Magazines--external Merit Nat'l Cattlemen's Beef Assn.
Company Publications--internal First Pioneer Hi-Bred International
Merit The Maschhoffs Inc.
Company Publications First Dow AgroSciences
annual report Merit Cattlemen's Beef Board
Radio/audio News First The Nutrients for Life Found.
Merit Pioneer Hi-Bred International
Television News First Council for Biotechnology
Information
Merit Companion Animal Parasite
Council
Electronic Publications First Merial Limited
Internet Web Site--directed to First EMD Crop BioScience
farmers, growers or ranchers
Merit Dow AgroSciences
Internet Web Site-- First Bayer CropScience
educational focus, directed to Merit KAAPA
consumers
Companion Animal Ad Campaign First Nutrena
Merit Nutrena
Turf & Ornamental Advertising First FMC Professional Solutions
Campaign
Companion Animal PR Campaign First Sergeant's Pet Care Products
Merit Merial Limited
Companion Animal Element First Diamond Pet Foods
Merit Sergeant's Pet Care Products
Turf & Ornamental Element First FMC Professional Solutions
Merit PBI/Gordon Corporation
Multi-Media Campaigns-Local First Iowa Soybean Association
Merit Iowa Soybean Association
Multi-Media Campaigns-Regional First Dow AgroSciences
Merit Syngenta Crop Protection
Multi-Media Campaigns-National First Pioneer Hi-Bred International
Merit Syngenta Crop Protection
New Product Introduction First Syngenta Seeds, Inc.
Merit Trans Ova Genetics
Producer or Company-Funded First National Pork Board
Advertising Campaigns Merit South Dakota Soybean
Research & Promotion Council
Spreads, single First Syngenta Seeds, Inc.
Merit Pioneer Hi-Bred International
Spreads, series First New Holland North America
Merit Agriliance
Single Page Ads, single entry First Hy-Line International
Merit National Pork Board
Single Page Ads, series First John Deere Credit
Merit Zinpro Performance Minerals
Less Than Page Ads, singe First Agriliance
entry Merit New Holland North America
Less Than Page Ads, series First Case IH North America
Merit New Holland North America
Trade Ads, single entry First National FFA Organization
Merit John Deere Credit
Trade Ads-series First John Deere Credit
Unique Print Advertising First New Holland North America
Merit Firestone Farm Tires
Radio-single First Bayer CropScience
Merit National Pork Board
Radio-series First AgStar
Merit UFA
Television-single or series First Pioneer Hi-Bred International
Merit Syngenta Seeds, Inc.
Audio Visual Presentations First CHS Inc.
--to farmers, ranchers, Merit National Pork Board
growers
Audio Visual Presentations First BouMatic
--dealers, distributors, Merit Pioneer Hi-Bred International
sales reps
Advertising on the Web First Cargill Animal Nutrition
Merit Case IH North America
Digital Presentations First Novartis Animal Health
Direct Mail-farmer First Syngenta Crop Protection
directed--flat Merit Syngenta Crop Protection
Direct Mail-farmer directed First Pioneer Hi-Bred International
--three-dimensional Merit CROPLAN GENETICS
Direct Mail-directed to First Latham Hybrids LLC
dealers, distributors or Merit Nationwide Agribusiness
sales reps-flat
Direct Mail-directed First PIC North America
to dealers, distributors or Merit Zinpro Performance Minerals
sales reps-three dimensional
Billboards or Other Outdoor First Dow AgroSciences Canada
Merit Bayer CropScience
Customer Brochures, Catalogs First Bayer CropScience
--farmer directed-single Merit Hagie Manufacturing
Customer Brochures, Catalogsx First Valent BioSciences Corp.
farmer directed-series Merit Cargill Animal Nutrition
Brochures, Catalogs-directed First National Pork Board
to dealers, distributors or Merit Bayer CropScience
sales reps
Point-of-Purchase Materials First Zinpro Performance Minerals
Merit Cargill Animal Nutrition
Exhibits First Agriculture and Agri-Food
Canada
Merit Pioneer Hi-Bred International
Premium/Specialties First CROPLAN GENETICS
Merit Agriliance
Corporate Identity First Garst[R] Seed Company
Merit Ridley Block Operations
Advertisements First Broadhead + Co, Inc.
Merit Iowa Farmer Today
Other Elements First Colle+McVoy
Merit Paulsen Marketing
Overall PR Campaign First BASF Corporation
Merit Vermeer Manufacturing Co.
ProgramMedia Relations First Bayer CropScience
Merit Bobcat Company
Public Affairs/issues First CHS Inc.
Merit Dairy Management Inc.
Producer or Company-Funded First 4-H Canada
Public Relations program- Merit Midwest Dairy Association
to consumers
News or Feature Article First CHS Inc.
Merit Dow AgroSciences
Persuasive Writing First CHS Inc.
Merit CHS Inc.
Events--customer events First Minneapolis Grain Exchange
Merit Iowa Soybean Association
Events--internal events First CHS Inc.
Merit North Dakota Soybean
Council
Company & Association First Bayer CropScience
Newsletters--external-farmers,
growers & ranchers
Company & Association First John Deere Risk Protection
Newsletters--external, dealer Merit Agriliance
distributor, etc.
Company & Association First BASF Corporation
Magazines--external Merit Dow AgroSciences
Company Publications--internal First CHS--Land O'Lakes
Merit Agriliance
Company Publications-- First West Central
annual report Merit Harvest Land Cooperative
Radio/audio News First Dairy Management Inc.
Television News First Cargill Animal Nutrition
Electronic Publications First Red River Farm Network
Merit CHS--Land O'Lakes
Internet Web Site--directed to First Kubota Tractor Corp.
farmers, growers or ranchers Merit Case IH North America
Companion Animal Advertising First Wyeth Animal Health
Campaign
Turf & Ornamental Advertising First Valent BioSciences Coip.
Campaign
Companion Animal Public First Wyeth Animal Health
Relations Campaign Merit Bayer Health Care, Animal
Health Division
Turf & Ornamental Public First BASF Corporation
Relations Campaign
Companion Animal Campaign First Merial Limited
Element
Merit Nestle Purina
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)
Category Name Place Company
Multi-Media Campaigns-Local First The Andersons
Merit Farm Credit Services of IL
Multi-Media Campaigns-Regional First Dow AgroSciences
Merit Bayer CropScience
Multi-Media Campaigns-National First Mycogen Seeds
New Product Introduction First Pfizer Animal Health
Merit Bayer CropScience
Producer or Company-Funded First Wisconsin Milk Marketing
Advertising Board/Dairy Management Inc.
Merit Wisconsin Milk Marketing Bd.
Spreads, single First Case IH North America
Merit Dow AgroSciences
Spreads, series First Case IH North America
Merit Bayer CropScience
Single Page Ads, single entry First Bayer CropScience
Merit Prince Agri Products
Single Page Ads, series First Wisconsin Milk Mktg. Bd.
Merit Bayer CropScience
Less Than Page Ads, singe First Farm Credit Services of I1.
entry
Less Than Page Ads, series First Engineered Storage Products
Company
Merit DMI
Trade Ads, single entry First Case IH North America
Merit Case IH North America
Unique Print Advertising First Bayer CropScience
Merit Mycogen Seeds
Radio-single First Bayer CropScience
Merit Central Life Sciences
Television-single or series First Bayer CropScience
Merit Mycogen Seeds
Audio Visual Presentations- First National Cattlemen's Beef
to farmers ranchers, growers Assn.
Audio Visual Presentations- First Engineered Storage Products
dealers, distributors, sales Company
reps
Advertising on the Web First Cargill Animal Nutrition
Direct Mail-farmer First Dow AgroSciences
directed--flat Merit Dow AgroSciences
Direct Mail-farmer directed-- First Pfizer Animal Health
three-dimensional
Direct Mail-directed to First The Mosaic Company
dealers, distributors or Merit IL Soybean Association
sales reps-flat
Direct Mail-directed to First Merial Limited
dealers, distributors or
sales reps-three dimensional Merit Case IH
Billboards or Other Outdoor First Illinois Soybean Association
Merit Dow AgroSciences
Customer Brochures Catalogs- First Case IH North America
farmer directed-single Merit Farm Credit Wisconsin
Customer Brochures, Catalogs First Archer Daniels Midland
-farmer directed-series Merit Central Life Sciences
Brochures, Catalogs-directed First Pfizer Animal Health
to dealers, distributors or Merit Bayer CropScience
sales reps
Point-of-Purchase Materials First Wisconsin Milk Marketing Bd.
Merit Bayer CropScience
Exhibits First The Mosaic Company
Merit Trans Ova Genetics
Premium/Specialties First Dairyland Seed Co., Inc.
Merit Bayer CropScience
Advertisements First Hoard's Dairyman
Other Elements First Hoard's Dairyman
Merit Farm Progress
Overall PR Campaign First Engineered Storage Products
Program Company
Merit Syngenta Crop Protection
Media Relations First Case IH
Merit Syngenta Crop Protection
Public Affairs/issues First Dairy Management Inc.
management
Producer Funded Public First Dairy Management Inc.
Relations--to ag audiences
News or Feature Article First NK Brand
Merit Michigan Farm Bureau
Persuasive Writing First Engineered Storage Products
Company
Merit McDonald's Corporation
News Release First NK Brand Seeds
Merit Case IH
Events--customer events First McDonald's Corporation
Merit Pfizer Animal Health
Events--internal events First Pfizer Animal Health
Company & Assn. Newsletters First Michigan Farm Bureau
external-farmers, growers & Merit Farm Credit Svcs of Illinois
ranchers
Company & Association First Ecolab, Inc.
Newsletters--external, dealer
distributor, etc.
Company & Association Mag. First Case IH
--external Merit 1st Farm Credit Services
Company Publications--internal First ABG
Company Publications-- First Foremost Farms USA
annual report Merit Progressive Agriculture
Television News First United Soybean Board
Electronic Publications First Syngenta Crop Protection
Merit Dairy Management Inc.
Internet Web Site--directed to First ISA
farmers, growers or ranchers Merit Lallemand Animal Nutrition
Companion Animal Advertising First Pfizer Animal Health
Campaign
Turf & Ornamental Advertising First Caterpillar
Campaign
Turf & Ornamental Campaign First Caterpillar
Hydraulic Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Company
Multi-Media Campaigns-Local First Valent USA Corporation
Merit Valent USA Corporation
Multi-Media Campaigns-Regional First Valent USA Corporation
Merit Bayer CropScience
Multi-Media Campaigns-National First BASF Agricultural Products
Merit Syngenta Crop Protection
New Product Introduction First Valent USA Corporation
Merit Valent USA Corporation
Producer or Company-Funded First National Watermelon
Advertising Campaigns Promotion Board
Spreads, single First Bayer CropScience
Single Page Ads, single entry First Merial
Merit Valent USA Corporation
Single Page Ads, series First Valent USA Corporation
Merit Valent USA Corporation
Less Than Page Ads, singe First Tennessee Farmers Co-op
entry Merit Syngenta Crop Protection
Less Than Page Ads, series First Syngenta Crop Protection
Trade Ads, single entry First BASF Professional Vegetation
Management
Unique Print Advertising First Valent USA Corporation
Merit Bayer CropScience
Radio-single First Valent USA Corporation
Merit Valent USA Corporation
Television-single or series First Syngenta Crop Protection
Merit Bayer CropScience
Audio Visual Presentations- First Valent USA Corporation
to farmers ranchers, growers
Audio Visual Presentations- First Syngenta Crop Protection
dealers, distributors, sales
reps
Direct Mail-farmer First Valent USA Corporation
directed--flat Merit Syngenta Crop Protection
Direct Mail-farmer directed-- First FirstValent USA Corporation
three-dimensional Merit BASF Plant Science L.L.C.
Direct Mail-directed to First Southern Shows Inc.
distributors or sales
reps-flat
Direct Mail-directed to First Bayer CropScience
dealers, distributors or Merit BASF Agricultural Products
sales reps-dimensional
Billboards or Other Outdoor First Delta & Pine Land Company
Customer Brochures, Catalogs First Bayer CropScience
-farmer directed-single Merit Syngenta Crop Protection
Customer Brochures, Catalogs- First Syngenta Crop Protection
directed-series
Brochures, Catalogs-directed First BASF Agricultural Products,
to dealers, distributors or Merit BASF Turf & Ornamentals
sales reps
Point-of-Purchase Materials First Cotton Board
Merit Delta & Pine Land Company
Exhibits First Valent USA Corporation
Merit Syngenta Crop Protection
Premium/Specialties First Valent USA Corporation
Merit Bayer CropScience
Corporate Identity First BASF Professional
Vegetation Mgmt.
Merit Independent Leaf Tobacco Co.
Overall PR Campaign First Syngenta Crop Protection
Merit Delta & Pine Land Company
Media Relations First Valent USA Corporation
Merit Bayer CropScience
Producer or Company-Funded First National Watermelon
Public Relations program- Promotion Bd.
News or Feature Article First One Grower Publishing
Merit Syngenta Crop Protection
Persuasive Writing First Valent USA Corporation
News Release First Bayer CropScience
Merit Valent USA Corporation
Events--customer events First Syngenta Crop Protection
Merit BASF Agricultural Products
Events--internal events First Delta & Pine Land Company
Company & Association First Bayer CropScience
Newsletters--external-farmers, Merit PIC
growers & ranchers
Company & Association First BASF Professional
Magazines- external Vegetation Management
Merit Merial
Company Publications-- First U.S. Grains Council
annual report Merit East Carolina Farm Credit
Electronic Publications First BASF Agricultural Products
Merit Merial Limited
Internet Web Site--directed First BASF Turf & Ornamentals
to farmers, growers or Merit BASF Turf & Ornamentals
ranchers
Companion Animal Advertising First Tennessee Farmers Co-op
Campaign
Turf & Ornamental Advertising First BASF Turf & Ornamentals
Campaign Merit Valent USA Corporation
Turf & Ornamental Public First Valent USA Corporation
Relations Campaign
Companion Animal Campaign First Merial Limited
Element Merit Tennessee Farmers Co-op
Turf & Ornamental Campaign First Valent USA Corporation
Element Merit Valent USA Corporation
REGION VI (CHESAPEAKE, EASTERN OHIO)
Category Name Place Company
Multi-Media Campaigns-Local First Pfizer Animal Health
Merit FMC Corporation
Multi-Media Campaigns-National First ARM & HAMMER
Animal Nutrition
Merit New Holland North America
New Product Introduction First Pfizer Animal Health
Merit FMC Corporation
Producer or Company-Funded First New State Fair
Advertising Campaigns Merit American Dairy Association &
Dairy Council, Inc.
Spreads, single First New Holland North America
Spreads, series First New Holland North America
Single Page Ads, single entry First FMC Corporation
Merit John Deere Credit
Single Page Ads, series First John Deere Credit
Less Than Page Ads, singe First Dairylea Cooperative
entry Merit Dairylea Cooperative
Less Than Page Ads, series First Dairylea Cooperative
Merit New York State Fair
Trade Ads, single entry First Pfizer Animal Health
Merit Fort Dodge Animal Health
Unique Print Advertising First New Holland North America
Merit LELY USA, Inc.
Radio-single First FMC Corporation
Merit FMC Corporation
Television-single or series First New York State Fair
Merit American Association of
Equine Practitioners & Fort
Dodge Animal Health
Audio Visual Presentations- First Pfizer Animal Health
dealers, distributors, Merit FMC Corporation
sales reps
Advertising on the Web First New Holland North America
Direct Mail-farmer directed-- First Pfizer Animal Health
three-dimensional Merit ARM & HAMMER
Animal Nutrition
Direct Mail-directed to First FMC Corporation
dealers, distributors or
sales reps-flat
Direct Mail-directed to First John Deere Credit
dealers, sales reps-three Merit ARM & HAMMER
dimensional Animal Nutrition
Billboards or Other Outdoor First FMC Corporation
Customer Brochures Catalogs- First ARM & HAMMER Animal
farmer directed-single Nutrition
Merit Dairylea Cooperative
Point-of-Purchase Materials First New York State Fair
Merit American Dai Association &
Dairy Council, Inc.
Exhibits First FMC Corporation
Corporate Identity First American Association of
Equine Practitioners & Fort
Dodge Animal Health
Merit FMC Corporation
Other Elements First Dairy Business Comm.
Overall PR Campaign First New Holland North America
Campaign Merit Syngenta Seeds
Media Relations First FMC Corporation
Classic Merit Pfizer Animal Health
Producer Funded PR-- First Northeast Beef Promotion
to ag audiences Initiative
News or Feature Article First Fort Dodge Animal Health
News Release First Schering-Plough Animal
Health Global Animal Mgmt.
Merit Georgia-Pacific Corp.
Events--customer events First New Holland North America
Merit Pfizer Animal Health
Company & Assn. Newsletters-- First Ohio Soybean Association
external-farmers, growers &
ranchers
Company & Assn. Newsletters-- First ARM & HAMMER
external, dealer distributor, Animal Nutrition
etc.
Company & Assn. Magazines First Ohio Soybean Association
Internet Web Site--directed to First New Holland North America
farmers, growers or ranchers Merit Ohio Soybean Council
Companion Animal Advertising First American Association of
Equine Practitioners & Fort Dodge
Animal Health
Companion Animal PR Campaign First American Veterinary Medical
Association & Fort Dodge
Animal Health
Companion Animal Element First American Veterinary Medical
Association & Fort Dodge
Animal Health
Merit New Hope Assistance Dogs
Turf & Ornamental Element First FMC Professional Solutions
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)
Category Name Place Agency
New Product Introduction First Rhea & Kaiser Mktg. Comm.
Producer or Company-Funded First Evans, Hardy + Young
Advertising
Single Page Ads, single entry First Broadhead + Co, Inc.
Merit Red Lizard Creative
Single Page Ads, series First In-house
Merit Rhea & Kaiser Mktg. Comm.
Trade Ads, single entry First Evans, Hardy + Young
Trade Ads-series First Evans, Hardy + Young
Merit Evans, Hardy + Young
Unique Print Advertising First Broadhead + Co, Inc.
Radio-single First Red Lizard Creative
Television-single or series First Evans, Hardy + Young
Audio Visual Presentations- First Broadhead + Co, Inc.
to farmers ranchers, growers
Premium/Specialties First In-house
Merit Rhea & Kaiser Mktg. Comm.
Overall PR Campaign First Gibbs & Soell, Inc.
Media Relations First Integrated Marketing Works
Merit Rhea & Kaiser Mktg. Comm.
Public Affairs/issues First Broadhead + Co, Inc.
management
News or Feature Article First Gibbs & Soell, Inc.
News Release First Harvest PR &Marketing Inc.
Events--customer events First Gibbs & Soell, Inc.
Merit Evans, Hardy + Young
Company & Association First Evans, Hardy + Young
Newsletters--external-farmers,
growers & ranchers
Electronic Publications First Broadhead + Co, Inc.
Turf & Ornamental Advertising First Red Lizard Creative
Campaign
Turf & Ornamental Campaign First Red Lizard Creative
Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Agency
Multi-Media Campaigns-Local First Nicholson Kovac Inc.
Merit AdFarm
Multi-Media Campaigns-Regional First McCormick Company
Merit In-house
Multi-Media Campaigns-National First Bader Rutter & Associates,
Inc.
Merit Osborn & Barr Comm.
New Product Introduction First AdFarm
Merit Nicholson Kovac Inc.
Producer or Company-Funded First Osborn & Barr Comm.
Advertising Campaigns Merit LMG
Spreads, single First Bader Rutter & Assoc., Inc.
Merit Ayres Kahle
Spreads, series First McCormick Company
Merit In-house
Single Page Ads, single entry First Nicholson Kovac Inc.
Merit McCormick Company
Single Page Ads, series First Osborn & Barr Comm.
Merit McCormick Company
Less Than Page Ads, singe First McKee Wallwork Cleveland
entry Merit Armstrong/Shank
Less Than Page Ads, series First In-house
Trade Ads, single entry First John Deere In-house,
Osborn & Barr
Merit Swanson Russell Associates
Trade Ads-series First In-house
Merit Integer
Unique Print Advertising First In-house
Merit In-house
Radio-single First Woodruff Sweitzer
Merit Woodruff Sweitzer
Radio-series First David & Associates
Merit Osborn & Barr Comm.
Television-single or series First AdFarm
Merit Swanson Russell Associates
Audio Visual Presentations-- First In-house
to farmers, ranchers rowers Merit Nicholson Kovac Inc
Audio Visual Presentations First Fleishman Hillard
dealers, distributors, sales Merit Osborn & Barr Comm.
reps
Advertising on the Web First VML
Merit In-house
Digital Presentations First In-house
Merit AdFarm
Direct Mail-farmer First In-house
directed--flat Merit Nicholson Kovac Inc.
Direct Mail-farmer directed-- First David & Associates
three-dimensional Merit Blasdel Cleaver Schwalbe
Direct Mail-directed to First Blasdel Cleaver Schwalbe
dealers, distributors or Merit John Deere In-house &
sales reps-flat Fuston Creative
Direct Mail-directed to First Ervin & Smith Advertising
dealers, distributors or Merit Swanson Russell Associates
sales reps-three dimensional
Billboards or Other Outdoor First Integer
Merit AdFarm
Customer Brochures First Ervin & Smith Advertising
Catalogs-farmer directed, Merit Ervin & Smith Advertising
single
Customer Brochures, First In-house
Catalogs-farmer Merit In-house
directed-series
Brochures Catalogs-directed First Ron Scherer & Company
to dealers distributors or Ayres Kahler
sales reps
Point-of-Purchase Materials First Bader Rutter & Associates, Inc.
Merit AdFarm
Exhibits First David & Associates
Merit Ervin & Smith Advertising
Premium/Specialties First Osborn & Barr Comm.
Merit Osborn & Barr Comm.
Corporate Identity First Ayres Kahler
Merit David & Associates
Advertisements First Osborn & Barr Comm/
Merit In-house
Other Elements First In-house
Merit In-house
Overall PR Campaign First AdFarm
Merit Osborn & Barr Comm.
Media Relations First Fleishman Hillard
Merit Nicholson Kovac Inc.
Public Affairs/issues First Anderson Kisner Fallon Public
management Relations/Wood ruff Sweitzer
Merit AdFarm
Producer Funded Public Rel. First In-house
Program--to ag audiences Merit Osborn & Barr Comm.
Producer or Company-Funded First Edelman
PR program- to consumers Merit Fleishman Hillard
News or Feature Article First Osborn & Barr Comm.
News or Feature Article Merit Osborn & Barr Comm.
Persuasive Writing First David & Associates
Merit Osborn & Barr Comm.
News Release First Osborn & Barr Comm.
Merit In-house
Events--customer events First Broadhead + Co, Inc.
Merit Nicholson Kovac Inc.
Events--internal events First AdFarm
Company & Association First Bader Rutter & Associates,
Newsletters--external-farmers, Merit Nicholson Kovac Inc.
growers & ranchers
Company & Association First Broadhead + Co, Inc.
Newsletters--external, dealer
distributor, etc.
Company & Association First McCormick Company
Magazines--external Merit In-house
Company Publications--internal First McCormick Company
Merit Ron Scherer & Company
Company Publications First AdFarm
annual report Merit Nat'l Cattlemen's Beef Assn.
Radio/audio News First Fleishman Hillard
Merit McCormick Company
Television News First Fleishman Hillard
Merit Blasdel Cleaver Schwalbe
Electronic Publications First Bader Rutter & Associates,
Inc.
Internet Web Site--directed to First AdFarm
farmers, growers or ranchers Merit Bader Rutter & Associates,
Inc.
Internet Web Site-- First VML
educational focus, directed to Merit David & Associates
consumers
Companion Animal Ad Campaign First David & Associates
Merit David & Associates
Turf & Ornamental Advertising First Nicholson Kovac Inc.
Campaign
Companion Animal PR Campaign First Swanson Russell Associates
Merit Bader Rutter & Associates,
Inc.
Companion Animal Element First Woodruff Sweitzer
Merit Swanson Russell Associates
Turf & Ornamental Element First Nicholson Kovac, Inc.
Merit In-house
Multi-Media Campaigns-Local First In-house
Merit In-house
Multi-Media Campaigns-Regional First AdFarm
Merit Martin Williams
Multi-Media Campaigns-National First McCormick Company
Merit Martin Williams
New Product Introduction First Adculture Group Inc.
Merit Filament Marketing
Producer or Company-Funded First The Richards Group
Advertising Campaigns Merit Paulsen Marketing
Spreads, single First Adculture Group Inc.
Merit McCormick Company
Spreads, series First Colle+McVoy
Merit Colle+McVoy
Single Page Ads, single entry First SOLUTIONS Inc.
Merit Osborn & Barr Comm.
Single Page Ads, series First Mackenzie
Merit Idea Outpost
Less Than Page Ads, singe First Colle+McVoy
entry Merit Colle+McVoy
Less Than Page Ads, series First Colle+McVoy
Merit Colle+McVoy
Trade Ads, single entry First Broadhead + Co, Inc.
Merit Mackenzie
Trade Ads-series First Mackenzie
Unique Print Advertising First Colle+McVoy
Merit The Meyocks Group
Radio-single First AdFarm
Merit Osborn & Barr Comm.
Radio-series First Colle+McVoy
Merit AdFarm
Television-single or series First McCormick Company
Merit Adculture Group Inc.
Audio Visual Presentations First Twin Town Creative
--to farmers, ranchers, Merit REL Productions
growers
Audio Visual Presentations First Morgan & Myers
--dealers, distributors, Merit In-house
sales reps
Advertising on the Web First Group Leaf LLC
Merit Colle+McVoy
Digital Presentations First AdFarm
Direct Mail-farmer First Martin Williams
directed--flat Merit Martin Williams
Direct Mail-farmer directed First McCormick Company
--three-dimensional Merit Colle+McVoy
Direct Mail-directed to First In-house
dealers, distributors or Merit In-house
sales reps-flat
Direct Mail-directed First Groug Leaf LLC
to dealers, distributors or Merit Idea Outpost
sales reps-three dimensional
Billboards or Other Outdoor First AdFarm
Merit AdFarm
Customer Brochures, Catalogs First AdFarm
--farmer directed-single Merit Lessing-Flynn
Customer Brochures, Catalogsx First The Meyocks Group
farmer directed-series Merit BOOST, Inc.
Brochures, Catalogs-directed First The Richards Group
to dealers, distributors or Merit AdFarm
sales reps
Point-of-Purchase Materials First Idea Outpost
Merit David & Associates
Exhibits First Adculture Group Inc.
Merit McCormick Company
Premium/Specialties First Colle+McVoy
Merit Albarella Design
Corporate Identity First SOLUTIONS Inc.
Merit Paulsen Marketing
Advertisements First In-house
Merit Davis Harrison Dion
Other Elements First In-house
Merit In-house
Overall PR Campaign First Padilla Speer Beardsley Inc.
Merit Two Rivers Marketing
ProgramMedia Relations First AdFarm
Merit Two Rivers Marketing
Public Affairs/issues First In-house
management Merit The Integer Group
Producer or Company-Funded First AdFarm
Public Relations program- Merit In-house
to consumers
News or Feature Article First Colle+McVoy
Merit Bader Rutter & Associates,
Inc.
Persuasive Writing First Colle+McVoy
Merit Colle+McVoy
Events--customer events First Idea Outpost
Merit In-house
Events--internal events First In-house
Merit AdFarm
Company & Association First AdFarm
Newsletters--external-farmers,
growers & ranchers
Company & Association First In-house
Newsletters--external, dealer Merit Albarella Design
distributor, etc.
Company & Association First Padilla Speer Beardsley Inc.
Magazines--external Merit AdFarm
Company Publications--internal First Colle+McVoy
Merit Colle+McVoy
Company Publications-- First Innova Ideas and Solutions
annual report Merit VistaComm
Radio/audio News First The Integer Group and Baxter
Communications, Inc.
Television News First BOOST Inc.
Electronic Publications First In-house
Merit Colle+McVoy
Internet Web Site--directed to First Paulsen Marketing
farmers, growers or ranchers Merit Colle+McVoy
Companion Animal Advertising First Adculture Group Inc.
Campaign
Turf & Ornamental Advertising First The Meyocks Group
Campaign
Companion Animal Public First Adculture Group Inc.
Relations Campaign Merit AdFarm
Turf & Ornamental Public First Padilla Speer Beardsley Inc.
Relations Campaign
Companion Animal Campaign First Bader Rutter & Associates,
Element Inc.
Merit Colle+McVoy
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)
Category Name Place Agency
Multi-Media Campaigns-Local First The Jackson Group
Merit In-house
Multi-Media Campaigns-Regional First Bader Rutter & Associates,
Inc.
Merit Rhea & Kaiser Mktg. Comm.
Multi-Media Campaigns-National First Bader Rutter & Associates,
Inc.
New Product Introduction First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
Producer or Company-Funded First Stephan & Brady, Inc.
Advertising Merit Stephan & Brady, Inc.
Spreads, single First Colle+McVoy
Merit Bader Rutter & Associates,
Inc.
Spreads, series First Colle+McVoy
Merit Rhea & Kaiser Mktg. Comm
Single Page Ads, single entry First Rhea & Kaiser Mktg. Comm.
Merit OPEN ROADS
Single Page Ads, series First Stephan & Brady, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Less Than Page Ads, singe First In-house
entry
Less Than Page Ads, series First OPEN ROADS
Merit McDaniels Mktg. Comm.
Trade Ads, single entry First Colle+McVoy
Merit Morgan & Myers
Unique Print Advertising First Rhea & Kaiser Mktg. Comm.
Merit Bader Rutter & Associates,
Inc.
Radio-single First Rhea & Kaiser Mktg. Comm.
Merit Celtic Marketing, Inc.
Television-single or series First Rhea Kaiser Mktg. Comm.
Merit Bader Rutter & Associates,
Inc.
Audio Visual Presentations- First Baxter Communications, Inc.
to farmers ranchers, growers
Audio Visual Presentations- First OPEN ROADS
dealers, distributors, sales
reps
Advertising on the Web First The Jackson Group
Direct Mail-farmer First Bader Rutter & Associates,
directed--flat Inc.
Merit Bader Rutter & Associates,
Inc.
Direct Mail-farmer directed-- First Charleston/Orwig
three-dimensional
Direct Mail-directed to First Bader Rutter & Associates,
dealers, distributors or Inc.
sales reps-flat Merit McDaniels Mktg. Comm.
Direct Mail-directed to First Bader Rutter & Associates,
dealers, distributors or Inc.
sales reps-three dimensional Merit McDaniels Mktg. Comm.
Billboards or Other Outdoor First Mary Auth Marketing &
Public Relations Strategies
Merit Bader Rutter & Associates,
Inc.
Customer Brochures Catalogs- First Colle+McVoy
farmer directed-single Merit Stephan & Brady, Inc.
Customer Brochures, Catalogs First Jones & Thomas, Inc.
-farmer directed-series Merit Celtic Marketing, Inc.
Brochures, Catalogs-directed First Charleston/Orwig
to dealers, distributors or Merit Rhea & Kaiser Mktg. Comm.
sales reps
Point-of-Purchase Materials First Stephan & Brady, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Exhibits First Bader Rutter & Associates,
Inc.
Merit Filament Marketing
Premium/Specialties First Charleston/Orwig
Merit Rhea & Kaiser Mktg. Comm.
Advertisements First Charleston/Orwig
Other Elements First Charleston/Orwig
Merit In-house
Overall PR Campaign First OPEN ROADS
Program Merit Gibbs & Soell Public Relations
Media Relations First Morgan&Myers
Merit Gibbs & Soell Public Relations
Public Affairs/issues First Weber Shandwick
management
Producer Funded Public First The Integer Group
Relations--to ag audiences
News or Feature Article First Gibbs & Soell, Inc
Merit In-house
Persuasive Writing First OPEN ROADS
Merit Morgan&Myers
News Release First Gibbs & Soell, Inc.
Merit Morgan&Myers
Events--customer events First Morgan&Myers and Golin
Harris
Merit Charleston/Orwig
Events--internal events First Rhea & Kaiser Mktg. Comm.
Company & Assn. Newsletters First In-house
external-farmers, growers & Merit In-house
ranchers
Company & Association First Filament Marketing
Newsletters--external, dealer
distributor, etc.
Company & Association Mag. First Cygnus Business Media
--external Merit Custom Graphics
Company Publications--internal First In-house
Company Publications-- First Morgan&Myers
annual report
Merit Morgan&Myers
Foundation
Television News First Osborn & Barr Comm.
and Baxter Comm., Inc.
Electronic Publications First Gibbs & Soell, Inc.
Merit The Integer Group
Internet Web Site--directed to First Jones c& Thomas, Inc.
farmers, growers or ranchers Merit OPEN ROADS
Companion Animal Advertising First Rhea & Kaiser Mktg. Comm.
Campaign
Turf & Ornamental Advertising First Rhea & Kaiser Mktg. Comm.
Campaign
Turf & Ornamental Campaign First Rhea & Kaiser Mktg. Comm.
Hydraulic
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Agency
Multi-Media Campaigns-Local First archer>malmo
Merit archer>malmo
Multi-Media Campaigns-Regional First archer>malmo
Merit Rhea and Kaiser Mtkg. Comm.
Multi-Media Campaigns-National First Quarry Integrated Comm.
Merit Martin Williams
New Product Introduction First archer>malmo
Merit archer>malmo
Producer or Company-Funded First In-house
Advertising Campaigns
Spreads, single First Rhea and Kaiser Mtkg. Comm.
Single Page Ads, single entry First Bader Rutter & Associates,
Inc.
Merit archer>malmo
Single Page Ads, series First archer>malmo
Merit archer>malmo
Less Than Page Ads, singe First In-house
entry Merit Martin Williams
Less Than Page Ads, series First Martin Williams
Trade Ads, single entry First Winnercomm, Inc.
Unique Print Advertising First archer>malmo
Merit Rhea and Kaiser Mtkg. Comm.
Radio-single First archer>malmo
Merit archer>malmo
Television-single or series First Martin Williams
Merit Rhea and Kaiser Mtkg. Comm.
Audio Visual Presentations- First archer>malmo
to farmers ranchers, growers
Audio Visual Presentations- First Gibbs & Soell, Inc.--Raleigh
dealers, distributors, sales
reps
Direct Mail-farmer First archer>malmo
directed--flat Merit Martin Williams
Direct Mail-farmer directed-- First archer>malmo
three-dimensional Merit Charleston/Orwig
Direct Mail-directed to First In-house
distributors or sales
reps-flat
Direct Mail-directed to First Rhea and Kaiser Mktg. Comm.
dealers, distributors or Merit Quarry Integrated Comm.
sales reps-dimensional
Billboards or Other Outdoor First Brighton Agency, Inc.
Customer Brochures, Catalogs First Rhea and Kaiser Mtkg. Comm.
-farmer directed-single Merit Gibbs & Soell
Customer Brochures, Catalogs- First Gibbs & Soell, Inc.--Raleigh
directed-series
Brochures, Catalogs-directed First Quarry Integrated Comm.
to dealers, distributors or Merit Winnercomm, Inc.
sales reps
Point-of-Purchase Materials First In-house
Merit Brighton Agency, Inc.
Exhibits First archer>malmo
Merit Martin Williams
Premium/Specialties First archer>malmo
Merit Rhea and Kaiser Mtkg. Comm.
Corporate Identity First Winnercomm, Inc.
Merit AgriBusiness Communications
Group
Overall PR Campaign First Gibbs & Soell, Inc.--Raleigh
Merit Brighton Agency, Inc.
Media Relations First archer>malmo
Merit Rhea and Kaiser Mktg. Comm.
Producer or Company-Funded First In-house
Public Relations program-
News or Feature Article First In-house
Merit Gibbs & Soell, Inc.--Raleigh
Persuasive Writing First archer>malmo
News Release First Rhea and Kaiser Mktg. Comm.
Merit archer>malmo
Events--customer events First Gibbs & Soell, Inc.--Raleigh
Merit Quarry Integrated Comm.
Events--internal events First Brighton Agency, Inc.
Company & Association First Rhea and Kaiser Mktg. Comm.
Newsletters--external-farmers, Merit In-house
growers & ranchers
Company & Association First Winnercomm Inc. & Padilla
Magazines- external Speer Beardsley
Merit Progressive Farmer Custom
Publishing
Company Publications-- First In-house
annual report Merit AgriBusiness Communications
Group
Electronic Publications First Quarry Integrated Comm.
Merit Bader Rutter & Associates,
Inc.
Internet Web Site--directed First Winnercomm, Inc.
to farmers, growers or Merit Winnercomm, Inc.
ranchers
Companion Animal Advertising First In-house
Campaign
Turf & Ornamental Advertising First Winnercomm,
Campaign Merit archer>malmo
Turf & Ornamental Public First archer>malmo
Relations Campaign
Companion Animal Campaign First Bader Rutter & Associates,
Element Inc.
Merit In-house
Turf & Ornamental Campaign First archer>malmo
Element Merit archer>malmo
REGION VI (CHESAPEAKE, EASTERN OHIO)
Category Name Place Agency
Multi-Media Campaigns-Local First Charleston/Orwig
Merit Nicholson Kovac
Multi-Media Campaigns-National First Charleston/Orwig
Merit Colle+McVoy
New Product Introduction First Charleston/Orwig
Merit Nicholson Kovac
Producer or Company-Funded First Latorra, Paul & McCann
Advertising Campaigns Merit Latorra, Paul & McCann
Spreads, single First Colle+McVoy
Spreads, series First Colle+McVoy
Single Page Ads, single entry First Nicholson Kovac
Merit Mackenzie
Single Page Ads, series First Mackenzie
Less Than Page Ads, singe First Pinckney Hugo Group
entry Merit Pinckney Hugo Group
Less Than Page Ads, series First Pinckney Hugo Group
Merit Latorra, Paul & McCann
Trade Ads, single entry First Charleston/Orwig
Merit Latorra, Paul & McCann
Unique Print Advertising First Colle+McVoy
Merit Latorra, Paul & McCann
Radio-single First Nicholson Kovac
Merit Nicholson Kovac
Television-single or series First Latorra, Paul & McCann
Merit Latorra, Paul & McCann
Audio Visual Presentations- First Charleston/Orwig
dealers, distributors, Merit Nicholson Kovac
sales reps
Advertising on the Web First Colle+McVoy
Direct Mail-farmer directed-- First Charleston/Orwig
three-dimensional Merit Charleston/Orwig
Direct Mail-directed to First Nicholson Kovac
dealers, distributors or
sales reps-flat
Direct Mail-directed to First Mackenzie
dealers, sales reps-three Merit Charleston/Orwig
dimensional
Billboards or Other Outdoor First Nicholson Kovac
Customer Brochures Catalogs- First Charleston/Orwig
farmer directed-single Merit Pinckney Hugo Group
Point-of-Purchase Materials First Latorra, Paul & McCann
Merit Latorra, Paul & McCann
Exhibits First Nicholson Kovac
Corporate Identity First Latorra, Paul & McCann
Merit Nicholson Kovac
Other Elements First Creative Direction, Inc.
Overall PR Campaign First H.B. Fritz & Associates,
Campaign Inc./Maclay & Shoemaker
Graphics
Merit Gibbs & Soell Inc.
Media Relations First Nicholson Kovac
Classic Merit Charleston/Orwig
Producer Funded PR-- First In-house
to ag audiences
News or Feature Article First Latorra, Paul & McCannn
News Release First Fleishman Hillard
Merit Gibbs & Soell Inc.
Events--customer events First H.B. Fritz & Associates,
Inc./Maclay & Shoemaker
Graphics
Merit Charleston/Orwig
Company & Assn. Newsletters-- First Carl Graphics Printing Co.
external-farmers, growers &
ranchers
Company & Assn. Newsletters-- First Charleston/Orwig
external, dealer distributor,
etc.
Company & Assn. Magazines First Iowa Soybean Association
Internet Web Site--directed to First Colle+McVoy
farmers, growers or ranchers Merit TCS Software
Companion Animal Advertising First Latorra, Paul & McCann
Equine
Companion Animal PR Campaign First Latorra, Paul & McCann
Companion Animal Element First Latorra, Paul & McCann
Merit Latorra, Paul & McCann
Turf & Ornamental Element First Nicholson Kovac, Inc.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)
Category Name Place Entry Title
New Product Introduction First SCALA Launch Campaign
Producer or Company-Funded First 2006 Idaho Potato Advertising
Advertising Campaigns
Single Page Ads, single entry First AuxiGro Apple Ad
Merit Tobacco Portfolio (Versioned
for Flue-Cured and Burley)
Single Page Ads, series First 2006 Seminis Window Series
Merit FLINT Print Ad Series
Trade Ads, single entry First What's Wrong With this
Picture?
Trade Ads-series First Project Reinvent
Merit What's Wrong With this
Picture?
Unique Print Advertising First Welcome to the Big Country
Radio-single First Diamond Insecticide Brass
Knucks
Television-single or series First Denise Austin
Audio Visual Presentations- First Straight Talk Almond Growers
to farmers ranchers, growers Speak Out About Food Safety
Premium/Specialties First 2006 Seminis Wall Calendar
Merit ENVIDOR 2SC Miticide/
Insecticide Direct Mail with
BRC
Overall PR Campaign First The Syngenta Value Story
Campaign
Media Relations First Sunkist Nutrition Bureau
Merit GEM Media Kit
Public Affairs/issues First Food Safety and Good
management Agricultural Practices
News or Feature Article First Farmer Mac/ABA Alliance
Trade Article
News Release First Low Cottonseed Prices Spur
Innovative Storage Ideas
Events--customer events First COI Safari Meetings
Merit Potato Lover's Month Retail
Display Contest
Company & Association First The Idaho Edge
Newsletters--external-farmers,
growers & ranchers
Electronic Publications First The Handle Direct Mail
Turf & Ornamental Advertising First B-Nine PGR Forgiveness
Campaign
Turf & Ornamental Campaign First PGRx Product Use Guide
Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Spartan Herbicide Weeds Take
Heed Local Media Campaign
Merit PUMA Be the Leader Campaign
Multi-Media Campaigns-Regional First Bred to Yield. Built to
Defend.
Merit John Deere Grand Slam
Multi-Media Campaigns-National First 2006 IGENITY Campaign
Merit Beef Checkoff Producers
Communications Campaign
New Product Introduction First RIMFIRE Herbicide--New
Herbicide, New Spectrum
Merit Carbine Insecticide New
Product Launch
Producer or Company-Funded First Biodiesel Communications to
Advertising Campaigns Diesel Users
Merit 3-A-Day Golden Gophers
Basketball Clinic Sponsorship
Spreads, single First ForeFront R&P Ads
Merit Valley Controls Ad
Spreads, series First World Demands
Merit Your Lanand Your Brand
Single Page Ads, single entry First Beleaf Insecticide Autopsy Ad
Merit Bred to Yield. Built to
Defend.
Single Page Ads, series First Focus on Customers Campaign
Merit The Better Bt-Corn
Less Than Page Ads, singe First Backwards Banker
entry Merit Water
Less Than Page Ads, series First John Deere Hay Tools
1/3--Column Ads
Trade Ads, single entry First John Deere Agri Services
business solutions ad
Merit Banamine Ad
Trade Ads-series First John Deere Agri Services
business solutions ad series
Merit EPIC Impressions Campaign
Unique Print Advertising First GS2--This Changes Eve thing
Merit John Deere New for 20007
Radio-single First ELEVATED[R] Fungicide Mushy
Grapes Radio
Merit ELEVATE[R] Fungicide Sun Dance
Radio
Radio-series First Ask Mr. Ethanol Radio Campaign
Merit USB's Select Yield & Quality
Initiative
Television-single or series First Puma Simple Mind
Merit Nuflor--The One Cattlemen
Count On Television Spot
Audio Visual Presentations-- First Meth Awareness
to farmers, ranchers rowers Merit Carbine Technical Video
Audio Visual Presentations First Nourishing the Planet in the
dealers, distributors, sales 21st--Century, An Educational
reps Approach
Merit Innovating for the American
Farmer
Advertising on the Web First Gaucho Online Advertising
Merit Six Factors Market Strategies
Webinar Promotion
Digital Presentations First John Deere New for 2007
Merit CerealExperts.com Retailer
Roll-Out
Direct Mail-farmer First The John Deere Grand Slam of
directed--flat Savings offer
Merit Capture Rewards Direct Mail
Direct Mail-farmer directed-- First Chili Feed Mailer
three-dimensional Merit PRRS
Teeteer-Totter Direct Mail
Direct Mail-directed to First Escape to Escalon: LMA
dealers, distributors or Tradeshow Exhibitor's
sales reps-flat Prospectus
Merit John Deere Agri Services
4-part Direct Mail
Direct Mail-directed to First Oktoberfest Invite
dealers, distributors or Merit Tri-Merit Invitation
sales reps-three dimensional
Billboards or Other Outdoor First EPIC Breathe Easier Billboard
Merit PUMA Pet the Field Outdoor
Customer Brochures First Chose Green--Greenfield
Catalogs-farmer directed, brochure
single Merit 2007 Profit Planners
Customer Brochures, First Frontier Product Literature
Catalogs-farmer Merit John Deere 30 Series Tractors
directed-series
Brochures Catalogs-directed First Prairie Farms Dairy Brochure
to dealers distributors or Merit 2007 Hoegemeyer Seed Guide
sales reps
Point-of-Purchase Materials First Herculex Insect Protection
Pest Identification POP
Merit There's Money in Winter Wheat
POS
Exhibits First Nebraska Ethanol Board Booth
Merit Trade Show Display
Premium/Specialties First Getting a Jump on the
Competition
Merit DEKALB Weather Kit
Corporate Identity First Plainview BioEnergy, LLC
Merit A-FAN Logo & Letterhead
Advertisements First We Know These Roads
Merit NAFB Membership Directory Ad
Other Elements First SRA Name Game
Merit SRA Tube Mailers #2
Overall PR Campaign First AAFRDE AgChoices 2006 Farm
Makeover Scholarship
Merit Equipment Ownership 101 Series
Media Relations First ISAAA Global Acreage Report
Media Outreach
Merit Carbine Drive Through News
Conference
Public Affairs/issues First Diamond Pet Foods Aflatoxin
management Contamination Product Recall
Merit Farm Bill Brochure
Producer Funded Public Rel. First School Wellness Tool Kit
Program--to ag audiences
Merit Select Yield & Quality
Producer Education and
Outreach Campaign
Producer or Company-Funded First The Beef You Loves is Good
PR program- to consumers For You Too:
Merit CBI 2006 Program
News or Feature Article First Equipment Ownership 101: How
Right You Are Kenny Chesney
News or Feature Article Merit Equipment Ownership 101: See
it ... Do it ... Done
Persuasive Writing First A-FAN Brochure Series
Merit USB Chairman's Report to the
Board
News Release First Soy-Based Products are Helping
Clean Up This Spring
Merit Cattlesoft, Inc. announces
record keeping solution with
CattleMax
Events--customer events First Ethanol Pump Promotion
Merit Carbine Catch The Plant Bug!
Tour
Events--internal events First EMD CBS Ambassador Launch
Company & Association First Range & Pasture Steward
Newsletters--external-farmers, Merit FMC Advanced Control
growers & ranchers Newsletter
Company & Association First EPIC
Newsletters--external, dealer Monthly Member Newsletter
distributor, etc.
Company & Association First Pioneer GrowingPoint[R]
Magazines--external Magazine
Merit National Cattlemen
Company Publications--internal First Pioneer ProAction newsletter
Merit The Pig Tale Newsletter
Company Publications First Nexera Canola Corporate
annual report Report--
Merit 2005 Beef Board Annual Report
Radio/audio News First Revive Your Lawn and Garden
Merit Pioneer Forage Forum blogs/
podcasts
Television News First BIO 2006
Merit The Dangers of Pet Parasites
Video News Release #1
Electronic Publications First IGENITY Insider Newsletter
Internet Web Site--directed to First Understanding LCO Promoter
farmers, growers or ranchers Technology
Merit www.cleancorn.com
Internet Web Site-- First www.bayerassist.com
educational focus, directed to Merit KAAPA Counry-Adventures
consumers
Companion Animal Ad Campaign First LiteBalance Launch
Merit Nutrena[R] Ad Series
Turf & Ornamental Advertising First Dismiss Print Advertising
Campaign Series
Companion Animal PR Campaign First SENTRY Natural Defense Product
Launch
Merit RECOMBITEK[R] Ly me Prevent
Lyme in Dogs Month Public
Relations Campaign
Companion Animal Element First Diamond NutraGold Spread Ad
Series
Merit Sergeant's Nature's Guardian
Sales Force Brochure
Turf & Ornamental Element First Dismiss Herbicide Launch
Merit Q4 Army Knife Ad
Multi-Media Campaigns-Local First Time for an Oil Change
Merit Make the Switch to Soy
Sweepstakes
Multi-Media Campaigns-Regional First Nexera Canola A Return to
Healthy Living Campaign
Merit Resistance Fighter Campaign
Multi-Media Campaigns-National First Better You Bet--Corn Campaign
Merit Gramoxone Inteon Campaign
New Product Introduction First Agrisure Corn Traits/Rootworm
Introduction
Merit Launch of Preg Rate+
Producer or Company-Funded First Don't Be Blah--2006 Outdoor
Advertising Campaigns Campaign--Exotic
Merit Bean Machine Vehicle Wrap
Spreads, single First Agrisure Gulliver Print Ad
Merit World Demands
Spreads, series First New Holland Innovation
Campaign
Merit Agri-Everything Spread Ads
Single Page Ads, single entry First Hy-Line: 70th Anniversary Ad
Merit U.S. Pork Travels to More
Tables Worldwide
Single Page Ads, series First Unexpected Rewards
Merit Availa-4. Because it's not
always a walk in the park.
Less Than Page Ads, singe First Don't throw away your
entry investment.
Merit New Holland Why Blue Is Better
Less Than Page Ads, series First Case IH Head to Head campaign
Merit New Holland Why Blue Is Better
Trade Ads, single entry First FFA LifeKnowledge Print Ad
Merit Addition by subtraction
Trade Ads-series First Strength in Numbers
Unique Print Advertising First New Holland Why Blue Is Better
Belly Band
Merit More Traction--Better Fuel
Efficiency
Radio-single First In Vigor Canola Seed--Bigger
Bins
Merit Kicking Blahtosis
Radio-series First AgStar Brand Campaign--Radio
Merit UFA Harvest Radio
Television-single or series First The Better Bt--Corn TV Spot
Merit Agrisure Gulliver TV
Commercial
Audio Visual Presentations First Cenex Lubricants Case Studies
--to farmers, ranchers, Merit 2006 Environmental Stewards
growers
Audio Visual Presentations First A Brand New Day
--dealers, distributors, Merit Pioneer Brand Video
sales reps
Advertising on the Web First Can you see the difference?
animated ad
Merit Case IH Power of Red Campaign
Digital Presentations First Novartis CattleSTAR Processing
Protocol Application
Direct Mail-farmer First Cruiser Vegetable Direct Mail
directed--flat Merit Helix/Cano-la-Direct Mail
Direct Mail-farmer directed First Summer Contact Chill Out
--three-dimensional Merit Program
CROPLAN GENETICS National
Direct Mail Campaign
Direct Mail-directed to First Get Onboard with Latham
dealers, distributors or Hi-Tech Hybrids
sales reps-flat Merit SNAP 24-7.com Website Rollout
Direct Mail-directed First Rubber Meets the Road
to dealers, distributors or promotion
sales reps-three dimensional Merit Performance Minerals Pyramid
Billboards or Other Outdoor First Baseline Retail Mini-Billboard
Merit InVigor Canola Seed--Start
Your Augers
Customer Brochures, Catalogs First Cereal Experts Brochure
--farmer directed-single Merit Hagie STS/DTS Sprayer
Literature
Customer Brochures, Catalogsx First BT Insecticide Technology
farmer directed-series Collateral
Merit Promote Brochure Series
Brochures, Catalogs-directed First The Other White Album
to dealers, distributors or Merit Ultra Sugarbeet Herbicides
sales reps Trials Package
Point-of-Purchase Materials First Beef Cattle Lameness
Identification Poster
Merit Record Rack[R] 3-Day Harvest
Packaging
Exhibits First Tradeshow Display for Foodex
in Japan
Merit Pioneer's Farm Progress Show
Booth
Premium/Specialties First Dan the Answer Plot Man
Merit Equipment Calendar
Corporate Identity First Garst BYG Logo
Merit BioBarrel Logo
Advertisements First Broadhead + Co Ad
Merit What's your favorite?
Other Elements First Colle+McVoy Rad 80s Bash
NAMA party invite
Merit Paulsen Portfolio
Overall PR Campaign First QVM Certified Applicator
Program
Merit Cornstalk Talk Public
Relations
ProgramMedia Relations First Scab Awareness Media Tour
Merit Bobcat Utility Vehicle Launch
Public Affairs/issues First CHS Foundation 75th
management Anniversary Scholarship
Program
Merit Dairy Farmer Image Training
Program--Environmental
Stewardship Focus
Producer or Company-Funded First 4-H Canada Youth Advertising
Public Relations program- Team
to consumers Merit Mission Control Dairy
News or Feature Article First Putting Producers' Bounty
on the Capital's Menu
Merit Wild Buckwheat Emerging as
Bigger Problem for Growers
Persuasive Writing First The Quest for Answers
Merit Leading Sound Decisions
Events--customer events First Minneapolis Grain Exchange
125th Anniversary Celebration
Merit Soy Biodiesel 250 Race
Events--internal events First CHS 75th Anniversary Party
Merit 2006 ND Soybean Expo
Company & Association First 2006 betterbeets Sugarbeet
Newsletters--external-farmers, Industry Newsletter
growers & ranchers
Company & Association First JDRP Update Newsletter
Newsletters--external, dealer Merit Spray Tips
distributor, etc.
Company & Association First TimberLines--America's Leading
Magazines--external Source on Forest Management
Merit Range & Pasture RPM-Magazine
Company Publications--internal First Cooperative Profiles
Merit Connections
Company Publications-- First Our Stories
annual report Merit Harvest Land Cooperative 2005
Annual Report
Radio/audio News First Audio Feeds
Television News First New Promote Brand Launch
Electronic Publications First FARMNETNEWS
Merit Partners Online
Internet Web Site--directed to First KubotaGuide.com Web site
farmers, grawersor ranchers Merit AdvantageCaseIH.com
Companion Animal Advertising First LeptoVax and Duramune
Campaign
Turf & Ornamental Advertising First End of the Beginning Ad
Campaign
Companion Animal Public First Wyeth Media Relations Program
Relations Campaign Merit Crazy about Pets magazine
Turf & Ornamental Public First 2006 People vs. The Pros
Relations Campaign
Companion Animal Campaign First RECOMBITEK[R] Lyme Seasonal
Element Mailer
Merit Purina Pro Plan Everyday
Heroes Print Campaign
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Go with what you grow.
Merit Recreational Property
Financing
Multi-Media Campaigns-Regional First PhytoGen Cottonseed Choice
Campaign
Merit GAUCHO GRANDE
Multi-Media Campaigns-National First 2006 Mycogen Seeds Grain Corn
Fits My Farm Campaign
New Product Introduction First EXCEDE: More than better
science, it's better math
Merit RADIUS Herbicide Launch
Campaign
Producer or Company-Funded First Real Campaigns
Advertising Butter, Pure and Simple.
Merit CowParade Wisconsin Campaigns
Spreads, single First Case IH 584 Horsepower Link ad
Merit Intrepid Insecticide Spread Ad
Spreads, series First Case IH Power of Red campaign
Merit RADIUS Herbicide Print Ad
Series
Single Page Ads, single entry First GEM Print Ad
Merit OmniGen-AF[R] Ben Franklin Ad
Single Page Ads, series First Chef Ambassador Print Ads
Merit BALANCE[R]PRO Herbicide Strong
Start Print Ad Series
Less Than Page Ads, singe First Unravel The Complexities of
entry Crop Insurance
Less Than Page Ads, series First Harvestore and Slurrystore
Agri-View Banner Ads
Merit Incomparable Combo--
Exceptional Sidedressing Ad
Series
Trade Ads, single entry First Case IH Money Talks ad
Merit Dealerships of the Year Ad,
Unique Print Advertising First EQUIP Herbicide Insert
Merit Mycogen Seeds Silage-Specific
Corn Hybrids More Milk Insert
Gatefold
Radio-single First RADIUS Herbicide Security
Radio
Merit Extinguish Plus Race-Track
Television-single or series First RADIUS Herbicide Security TV
Merit Mycogen Seeds Revolves Around
You :30 TV
Audio Visual Presentations- First 2006 Environmental Stewardship
to farmers ranchers, growers Award Winners
Audio Visual Presentations- First Back on the Horizon
dealers, distributors, sales
reps
Advertising on the Web First CAN Marketing Central
Direct Mail-farmer First Southern Crops Portfolio
directed--flat Series
Merit Mycogen Herculex XTRA Insect
Protection Announcement Mailer
Direct Mail-farmer directed-- First IPVS Invitation and Packet
three-dimensional
Direct Mail-directed to First Invest & Grow Dealer ROI
dealers, distributors or Mailing
sales reps-flat Merit IL Soybean Biodiesel Truck
Fleet Mailer
Direct Mail-directed to First TETRADURE[R] 300 Injection
dealers, distributors or Cast of Characters Mailing
sales reps-three dimensional Merit Case IH Ecolo-Tiger
Promotional Kit
Billboards or Other Outdoor First Biodisel Localized Promotion
Merit Surpass Herbicide Outdoor
Campaign
Customer Brochures Catalogs- First Case IH Demand More Global
farmer directed-single Brand Book
Merit We Depend
Customer Brochures, Catalogs First Grain Marketing Services
-farmer directed-series Brochure
Merit Altosid Fact Cards
Brochures, Catalogs-directed First SelectVAC Specialist Kit
to dealers, distributors or Merit Growing Strong Rewards Program
sales reps Binder
Point-of-Purchase Materials First Wisconsin Cheese for
Entertaining
Merit BALANCE[R] PRO Herbicide Key
Promotion Retailer
Point-of-Sale
Exhibits First Expecting High Yields with
Less Fertilizer Commodity
Classic Booth
Merit World Dairy Expo Exhibit
Premium/Specialties First Professional Dairy Producers
of Wisconsin Collateral
Merit OBERON[R] Miticide/Insecticide
iPod Nano
Advertisements First 2006 Desperate Herdmates Cow
Judging Contest Ad
Other Elements First 2006 Desperate Herdmates Cow
Judging Contest Campaign
Merit I'm Into Rural Life
Overall PR Campaign First Harvestore[R] Revitalization
Program Merit Axial Launches Out of the Box
Media Relations First Big Red Roundup 2006 Marching
to a New Beat Media Event
Merit Syngenta Vero Beach Editor
Tour
Public Affairs/issues First Dairy Industry Crisis
management Preparedness Program:
Maintaining Consumer
Confidence
Producer Funded Public First Industry Image and Relations
Relations--to ag audiences Campaign
News or Feature Article First Producing Corn for Ethanol
More Involved than Raising a
Commodity
Merit Spinning a fish tale casts
farm in lurid light
Persuasive Writing First Harvestore Revitalization
Speech
Merit Meeting Customers'
Expectations
News Release First Local NK Brand Agronomist
Recommends ...
Merit Case IH Celebrates Heritage of
Harvest Leadership
Events--customer events First McDonald's Food Quality
Cooperative Consumer Agency)
Symposium
Merit Swine Customer Meeting
Events--internal events First The Power Of One: EXCEDE
Launch Meeting
Company & Assn. Newsletters First Michigan Farm News
external-farmers, growers & Merit Field Goals
ranchers
Company & Association First Quality Counts Newsletter
Newsletters--external, dealer
distributor, etc.
Company & Association Mag. First Farm Forum
--external Merit Country Spirit
Company Publications--internal First ABG in Action
Company Publications-- First 2005 Annual Report--Strength
annual report in Numbers
Merit Progressive Agriculture
Foundation 2005 Annual Report
Television News First Soy Biodiesel Keep National
Treasures Running--Video News
Release
Electronic Publications First Syngenta Learning Center
Virtual Tour
Merit Dairy Farmer Spokesperson
Network (DFSN) e-newsletter
Internet Web Site--directed to First Illinois Soybean Website
farmers, growers or ranchers Merit www.QualitySilage.com
Companion Animal Advertising First REVOLUTION Kitty Commitment
Campaign
Turf & Ornamental Advertising First Caterpillar C-Series Mini-
Campaign Excavator Legacy Campaign
Turf & Ornamental Campaign First Caterpillar C-Series Mini-
Hydraulic Excavator Legacy Insert
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Venom Grapes Campaign
Merit MaxCel Apples Campaign
Multi-Media Campaigns-Regional First Venom Grapes Campaign
Merit Trimax Pro Awareness Campaign/
Announcement Campaign
Multi-Media Campaigns-National First Headline[R] for Plant Health
Merit AVICTA Complete Pak Launch
New Product Introduction First Venom Insecticide Product
Launch
Merit Resource The Cotton Defoliant
Campaign
Producer or Company-Funded First NWPB Teacher's Tool Kit
Advertising Campaigns
Spreads, single First STANCE Print Ad
Single Page Ads, single entry First ZIMECTERIN GOLD Left Brain
Right Brain Ad
Merit Venom Grapes Print Ad
Single Page Ads, series First Venom Grapes & Cotton Print
Ads
Merit Resource The Cotton Defoliant
Print
Less Than Page Ads, singe First Dead On--Fly Control Minerals
entry Merit Cruiser/Gaucho Print
Less Than Page Ads, series First AVICTA Nematode Facts
Trade Ads, single entry First NAAA Helicopter Ad
Unique Print Advertising First DiTera Grapes Insert
Merit FiberMax Insert
Radio-single First Resource The Cotton Defoliant
Radio
Merit MaxCel Apples Radio
Television-single or series First Discover TV
Merit IGNITE TV
Audio Visual Presentations- First Chateau Potatoes Video
to farmers ranchers, growers
Audio Visual Presentations- First 2005 Professional Farm Manager
dealers, distributors, sales of the Year Award Video
reps
Direct Mail-farmer First DiTera Grapes Direct Mail
directed--flat Merit Centric Direct Mail
Direct Mail-farmer directed-- First Knack Sticky Cotton BBQ Mitt
three-dimensional Merit NutriDense[R] Swine Challenge
C Checkbook Mailer
Direct Mail-directed to First Southern Farm Show Exhibitor
distributors or sales Prospectus
reps-flat
Direct Mail-directed to First OBERON@ Miticide/Insecticide
dealers, distributors or Consultant/PCA and Retailer
sales reps-dimensional three Mailing
Merit Pristine[R] Fungicide Direct
Mail
Billboards or Other Outdoor First Legends of the Fall
Customer Brochures, Catalogs First SCALA Wine Brochure
-farmer directed-single Merit Soybean Portfolio brochure
Customer Brochures, Catalogs- First Lexar and LUMAX Yield farmer
directed-series Advantage technical data
brochures
Brochures, Catalogs-directed First Metaflumizone Branding Kit
to dealers, distributors or Merit Distributor Pitchbook
sales reps
Point-of-Purchase Materials First Cotton Board Gin Poster and
Magnet
Merit Legends of the Fall ... The
Legend Continues ...
Exhibits First Gin Show Exhibit
Merit Centric Dancing Ladybugs
Premium/Specialties First Knack Sticky Cotton BBQ Mitt
Merit FOLICUR Rain Gauge
Corporate Identity First QVM Logo
Merit Independent Leaf Tobacco
Company--New Corporate Logo
Overall PR Campaign First AVICTA Complete Pak Launch
Campaign
Merit Yield. fiber. More.
Media Relations First Media Relations for Resource
The Cotton Defoliant
Merit Beltwide Media Kit
Producer or Company-Funded First NWPB Communications Program
Public Relations program-
News or Feature Article First My Turn--A Drug Problem
Merit Controlling Disease in Peanuts
Feature
Persuasive Writing First Safari Newsletter
News Release First FiberMax Media Relations
Merit Resource The Cotton Defoliant
Launch News Release
Events--customer events First The 2006 Business of Tomatoes
Merit BASF Innovation Center at
World Potato Congress Farm
Show
Events--internal events First Main Event National Sales
Conference
Company & Association First Beltwide Daily News
Newsletters--external-farmers, Merit PIC PigImprover
growers & ranchers
Company & Association First TimberLines and Latitude,
Magazines- external spring/summer/fall 2006
Merit SureHealth magazine
Company Publications-- First U.S. Grains Council Annual
annual report Report
Merit The Many Faces of Our
Cooperative--2005 Annual
Report of Eastern Carolina
Farm Credit
Electronic Publications First Growth Stage Advisory E-mail
Merit SHARE E-Newsletter
Internet Web Site--directed First www.holeofthemonth.com
to farmers, growers or Merit New www.turffacts.com Home
ranchers Page
Companion Animal Advertising First Co-op Walking Horse Word
Campaign
Turf & Ornamental Advertising First Better Turf Portfolio Ads
Campaign Merit BroadStar SureGuard Campaign
Turf & Ornamental Public First The Q-Biotype Initiative
Relations Campaign
Companion Animal Campaign First RECOMBITEK[R] Lyme In-Clinic
Element Kit
Merit Action Ration Cat Food Intro
Turf & Ornamental Campaign First Velocity Greeting Card Insert
Element Merit Broad Star SureG`Uard Print Ad
REGION VI (CHESAPEAKE, EASTERN OHIO)
Category Name Place Entry Title
Multi-Media Campaigns-Local First ORBESEAL Campaign
Merit CARBINE Starvation Diet Local
Media Campaign
Multi-Media Campaigns-National First $100 Profit Campaign
Merit New Holland Innovation
Campaign
New Product Introduction First SelectVAC Campaign
Merit CAPTURE LFR New Product
Introduction
Producer or Company-Funded First New York State Fair Campaign
Advertising Campaigns Merit American Dairy Association
Hispanic 3-A-Day Program
Spreads, single First New Holland Hottest
Technology
Spreads, series First New Holland Innovation
Campaign
Single Page Ads, single entry First SHARK EW The Tide Has Turned
Merit Time is money
Single Page Ads, series First Timing is everything
Less Than Page Ads, singe First You Believe
entry Merit You Work
Less Than Page Ads, series First You Inspire Us
Merit New York State Fair Ad Series
Trade Ads, single entry First Dairy Image Advertisement
Merit Panalog Ad
Unique Print Advertising First New Holland Changing
Technology Spreadvertorial
Insert Series
Merit LELY Robotic Milking System
Insert
Radio-single First BRIGADE WSB Trees Radio Spot
Merit SHARK H2O More Teeth Radio
Television-single or series First New York State Fair TV Spots
Merit America's Healthy Horse
Commercial
Audio Visual Presentations- First National Sales Meeting Video
dealers, distributors, Merit SHARK H2O Dispersion Video
sales reps
Advertising on the Web First New Holland Innovation
campaign
Direct Mail-farmer directed-- First MGA Producer Direct Mail
three-dimensional Merit $100 Spinner Lifecycle Direct
Mail
Direct Mail-directed to First CAPTURE Rewards Retailer
dealers, distributors or Direct Mail Kit
sales reps-flat
Direct Mail-directed to First NP/NI kit
dealers, sales reps-three Merit DCAD Plus Testing Kit
dimensional
Billboards or Other Outdoor First SHARK H2O More Teeth Outdoor
Boards
Customer Brochures Catalogs- First Fami1y Brochure and Lifecycle
farmer directed-single Sell Sheets
Merit Agri-Services, LLC Membership
Services
Point-of-Purchase Materials First State Fair Poster
Merit American Dairy Association
Hispanic NFL Program
Exhibits First CARBINE Tradeshow Booth
Corporate Identity First America's Healthy Horse logo
Merit CAPTURE LFR Logo
Other Elements First Relevant Factors
Overall PR Campaign First Michael Peterson Down On The
Campaign Farm Campaign
Merit Agrisure RW Pre-Launch
Media Relations First CAPTURE LFR Commodity
Classic News Conference
Merit Pfizer Animal Health Media
Relations Events at NCBA
Producer Funded PR-- First Bringing Beef Stew Back to
to ag audiences the Boston Marathon
News or Feature Article First A Small Tip ...
News Release First First NAIS Approved Animal
Tracking Database Release
Merit Nitamin[R] Fertilizer from
Georgia-Pacific...
Events--customer events First Michael Peterson/New Holland
Celebrity Tractor Race
Merit Zylexis Customer Meeting
Company & Assn. Newsletters-- First Ohio Soybean Association
external-farmers, growers & Leader Letter Letter
ranchers
Company & Assn. Newsletters-- First Stall Street Journal
external, dealer distributor,
etc.
Company & Assn. Magazines First Ohio Soybean Review Magazine
Internet Web Site--directed to First WhyBlueIsBetter.com
farmers, growers or ranchers Merit www.soyohio.org
Companion Animal Advertising First America's Healthy Horse
Equine Campaign
Companion Animal PR Campaign First National Pet Wellness
Month--Zoonotic Diseases: The
shared threat Public
Relations Campaign
Companion Animal Element First NPWM Zoonosis PSA
Merit New Hope Assistance Dogs Ad
Turf & Ornamental Element First Quick Silver Herbicide Launch
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