Regional best of NAMA results.
Regional Best of NAMA judging took place during November in Kansas
City. From the six regions 527 were eligible to advance to the
national competition, held during February in Kansas City. Those
advancing entries won either a first place or merit in their
respective regions.
Overall, there were 31 entries in Region I, 352 entries in Region II;
390 entries in Region III; 212 entries in Region IV; 202 entries in
Region V and, 96 entries in Region VI for a total of 1283. Below and
on the following pages is a list of the first and merit winners in
each region. Congratulations to all the winners.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)
Category Name Place Company
Producer or Company-Funded First Idaho Potato Commission
Advertising
Single Page Ads, single entry First AutoFarm
Merit Seminis Vegetable Seeds
Ads, singe entry First Seminis Vegetable Seeds
Trade Ads-series First Idaho Potato Commission
Merit Idaho Potato Commission
Digital Presentations First Syngenta Crop Protection
Direct Mail-farmer dir.-single First United Phosphorus, Inc.
Direct Mail-farmer dir.-series First Crompton Crop Protection
Billboards or Other Outdoor First Bayer CropScience
Customer Brochures, Catalogs- First Emerald BioAgriculture
farmer directed-single Merit Crompton Crop Protection
Brochures, Catalogs-directed First National Cattlemen's Beef
to dealers, distributors or
sales reps
Premium/Specialties First Seminis Vegetable Seeds
Overall PR Campaign First Integrated Marketing Works
Producer or Company-Funded First Pear Bureau Northwest
Public Relations Program
News or Feature Article First Emerald BioAgriculture
Merit Bayer CropScience
News Release First Cotton Incorporated
Events--single day First National Cattlemen's Beef
Assn.
Events--more than one day First Syngenta Crop Protection
Merit Bayer CropScience
Company & Association First Bayer CropScience
Newsletters -external-farmers,
growers & ranchers
Company Publications--annual First Integrated Marketing Works
report
Electronic Publications First Almond Board of California
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Company
Multi-Media Campaigns-Local First Bayer CropScience
Merit Bayer Animal Health
Multi-Media Campaigns-Regional First United Soybean Board
Merit Schering-Plough Animal
Health
Multi-Media Campaigns-National First Monsanto Company
Merit Trimble Navigation Limited
New Product Introduction First Bayer CropScience
Merit Intervet, Inc.
Producer or Company-Funded First United Soybean Board
Advertising Campaigns Merit Midwest Dairy Association
Spreads, single First Schering-Plough Animal
Health
Merit Trimble Navigation Limited
Spreads, series First Bayer CropScience
Merit Bayer CropScience
Single Page Ads, single entry First Bayer Animal Health
Merit Bayer Animal Health
Single Page Ads, series First Golden Harvest Seeds, Inc.
Merit Boehringer Ingelheim
Vetmedica
Less Than Page Ads, singe First Mountain Plains Farm Credit
entry Services
Merit Luitpold Animal Health
Less Than Page Ads, series First Mountain Plains Farm Credit
Services
Merit Novus International
Trade Ads, single entry First Delta and Pine Land Co.
Merit Novus International
Trade Ads-series First Nutrena
Merit United Soybean Board
Unique Print Advertising First National Corn Growers Assn.
Merit Bayer CropScience
Radio-single First Arysta LifeScience North
America
Merit FMC Agricultural Products
Group
Radio-series First Bayer Animal Health
Merit National Cattlemen's Beef
Assn.
Television-single First FMC Agricultural Products
Group
Merit NC+ Hybrids
Television-series First Pioneer Hi-Bred International
Merit NC+ Hybrids
Audio Visual Presentations- First John Deere Ag Mktg. Ctr.
to farmers, ranchers, growers Merit John Deere Ag Mktg. Ctr.
Audio Visual Presentations- First United States Department of
dealers, distributors, Agriculture Rural Development
sales reps
Advertising on the Web First Merial
Merit Schering-Plough Animal
Health
Digital Presentations First Bayer-CropScience
Merit John Deere Ag Mktg. Ctr.
Direct Mail-farmer First Bayer CropScience
directed-single Merit Bayer CropScience
Direct Mail-farmer First BASF
directed-series Merit John Deere Ag Mktg. Ctr.
Direct Mail-directed to First DuPont Crop Protection
dealers, distributors or Merit John Deere Ag Mktg. Ctr.
sales reps-single
Direct Mail-directed to First Mountain Plains Farm Credit
dealers, distributors or Services
sales reps-series Merit DuPont Crop Protection
Multi-Media Direct/Targeted First John Deere Ag Mktg. Ctr.
Campaign Merit John Deere Ag Mktg. Ctr.
Billboards or Other Outdoor First E-10 Unleaded Coalition
Merit AgriGold Hybrids
Customer Brochures Catalogs- First Monsanto
farmer directed-single Merit Monsanto
Customer Brochures, Catalogs First DTN
farmer directed-series Merit John Deere Ag Mktg. Ctr.
Brochures, Catalogs-directed First John Deere Parts & Service
to dealers, distributors or Marketing
sales reps Merit Monsanto
Point-of-Purchase Materials First Merial
Merit Agway
Exhibits First United Soybean Board
Merit StaufferSeeds
Premium/Specialties First Bayer Animal Health
Merit Nutrena
Corporate Identity First DTN
Merit FMC Agricultural Products
Group
Advertisements First Woodruff Sweitzer
Direct Mail or Media Kits First Ayres Kahler
Merit National Cattlemen's Beef
Assn.
Internet Web Site to First Golden Harvest Seeds, Inc.
Agribusiness
Overall PR Campaign First Boehringer Ingelheim
Vetmedica
Merit Bayer CropScience
International Public First Council for Biotechnology
Relations Campaign Information
Media Relations First The Catfish Institute
Merit Intervet, Inc.
Public Affairs/issues First Farmers for Farm Credit
management
Producer Funded Public First United Soybean Board
Relations Program to
ag audiences Merit National Cattlemen's Beef
Assn. on behalf of the
Beef Checkoff Program
Producer or Company-Funded First The Catfish Institute
PR program- to consumers Merit Council for Biotechnology
Information
News or Feature Article First Pioneer Hi-Bred International
Merit Bayer CropScience
Persuasive Writing First Pioneer Hi-Bred International
Merit The United Soybeane Board
News Release First National Pork Board
Merit QuickFarm
Events--single day First Pioneer Hi-Bred International
Merit Bayer CropScience
Events--more than one day First National Cattlemen's Beef
Association
Merit The Catfish Institute
Company & Association First Dow AgroSciences
Newsletters--external-farmers, Merit Bayer CropScience
growers & ranchers
Company & Association First Dow AgroSciences
Newsletters--external, dealer Merit Trimble Navigation Limited
distributor, etc.
Company & Association First Pioneer Hi-Bred International
Magazines--external Merit National Cattlemen's Beef
Assn.
Company Publications--internal First Pioneer Hi-Bred International
Merit National Cattlemen's Beef
Association, Cattlemen's Beef
Company Publications--annual First The Catfish Institute
report Merit Ag Processing Inc.
Radio/audio News First The Catfish Institute
Merit Bayer CropScience
Television News First National Cattlemen's Beef
Assn. on behalf of the Beef
Checkoff Program
Merit Council for Biotechnology
Information
Electronic Publications First John Deere Ag Mktg. Ctr.
Merit Frontier Farm Credit
Internet Web Site--directed to First The United Soybean Board
farmers, growers or ranchers Merit Bayer CropScience
Internet Web Site--educational First National Corn Growers Assn.
focus, directed to consumers Merit Missouri State Fair
Intranet Web Site First NAFB
Merit FMC Agricultural Products
Group
Companion Animal Advertising First Luitpold Animal Health
Campaign Merit Agway
Turf & Ornamental Advertising First PBI/Gordon Corporation
Campaign Merit DuPont Professional Products
Companion Animal Public First Sergeant's
Relations Campaign Merit Merial Limited
Companion Animal Print Adv. First CareCredit Inc.
Merit Trouw Nutrition
Turf & Ornamental Print Adv. First Dow AgroSciences LLC
Merit Arysta LifeScienee
North America
Companion Animal Broadcast First Response Products
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
Category Name Place Company
Multi-Media Campaigns-Local First Syngenta Crop Protection
Merit CROPLAN GENETICS
Multi-Media Campaigns-Regional First Syngenta Crop Protection
Merit Bayer CropScience Canada
Multi-Media Campaigns-National First New Holland North America
Merit Joint Deere Credit
Multi-Media Campaigns-Int'l First NK Brand, Syngenta Seeds
New Product Introduction First Syngenta Plant Science
Merit Syngenta Crop Protection
Producer or Company-Funded First National Pork Board
Advertising Campaigns Merit Ag United for South Dakota
Spreads, single First Elanco Animal Health
Merit Dow AgroSciences Canada
Spreads, series First Dow AgroScicnces
Merit Garst[R] Seed Company
Single Page Ads, single entry First Syngenta Crop Protection
Merit Firestone Ag Tire Div.
Single Page Ads, series First New Holland North America
Merit Rabobank International
Less Than Page Ads, singe First New Holland North America
entry Merit Garst[R] Seed Company
Less Than Page Ads, series First New Holland North America
Merit Ag United for South Dakota
Trade Ads, single entry First CHS
Merit Zinpro Corporation
Trade Ads-series First Agricore United
Merit Zinpro Corporation
Unique Print Advertising First New Holland North America
Merit Pfizer, Inc.
Radio-single First Firestone Ag Tire Division
Merit Elanco Animal Health
Radio-series First Bayer CropScience Canada
Merit Bayer CropScience Canada
Television-single First Syngenta Crop Protection
Merit Syngenta Crop Protection
Television-series First Ag United for South Dakota
Audio Visual Presentations- First Dow AgroSciences Canada
to farmers, ranchers, growers Merit National Pork Board
Audio Visual Presentations First Pioneer Hi-Bred International
dealers, distributors, Merit CHS Inc.
sales reps
Advertising on the Web First Syngenta Crop Protection
Merit Agriliance
Digital Presentations First Novartis Animal Health
Merit Syngenta Plant Science
Direct Mail-farmer First Syngenta Crop Protection
directed--single Merit Bayer CropScience
Direct Mail-farmer directed First Garst Seed Company
series Merit National Pork Board
Direct Mail-directed to First CHS
dealers, distributors, or Merit Pioneer, Hi-Bred
sales reps-single International
Direct Mail-directed to First New Holland North America
dealers, distributors or Merit Zinpro Corporation
sales reps-series
Multi-Media Direct/Targeted First CHS Inc.
Campaigns
Billboards or Other Outdoor First UFA
Merit Dow Agro Sciences
Customer Brochures, Catalogs First Bayer CropScience Canada
-farmer directed-single Merit CROPLAN GENETICS
Customer Brochures, Catalogs First Firestone Ag Tire Div.
-farmer directed-series Merit Redball
Brochures, Catalogs-directed First Pfizer, Inc.
to dealers distributors, Merit Pioneer Hi-Bred International
sales reps
Point-of-Purchase Materials First Agricore United
Merit Bayer CropScience
Exhibits First Firestone Ag Tire Div.
Merit Schering-Plough Animal
Health--Poultry Products
Premium/Specialties First Bayer CropScience Canada
Merit NK Brand, Syngenta Seeds
Corporate Identity First National Pork Board
Merit Adculture Group Inc.
Advertisements First J.L. Farmakis
Merit Adayana, Inc.
Direct Mail or Media Kits First AdFarm
Merit SOLUTIONS Inc.
Internet Web Site Directed to First Adculture Group Inc.
Agribusiness Merit Morgan&Myers
Overall PR Campaign First Cropl Insurance
Merit Bayer CropScience
Media Relations First Midwest Dairy Association
Merit Mosaic
Public Affairs/issues First BASF Corporation
management Merit Pioneer Hi-Bred International
Producer Funded PR First Dairy Management Inc.
Program-to ag audiences Merit Midwest Dairy Association
Producer or Company-Funded First Cattlemen's Beef Board &
Public Relations--to consumers National Cattlemen's Beef
Association
Merit Syngenta Crop Protection
News or Feature Article First BASF Corporation
Merit Pioneer Hi-Bred
International
Persuasive Writing First CHS Inc.
Merit CHS Inc.
Events--single day First Pioneer Hi-Bred International
Merit Land O'Lakes, Inc.
Events--more than one day First CNH North America
Merit Dow AgroSciences
Company & Association First Canadian Foodgrains Bank
Newsletters--external-farmers, Merit CHS Inc.
growers & ranchers
Company & Association First Schering-Plough Animal
Newsletters--external, dealer, Health--Poultry Products
distributor, etc. division
Merit Agriliance
Company & Association First CHS-Land O'Lakes
Magazines--external Merit Dow AgaroSciences
Company Publications--internal First CHS-Land O'Lakes
Merit Cargill Animal Nutrition
Company Publications--annual First West Central Cooperative
report Merit American Crystal Sugar Co.
Electronic Publications First Iowa Pork Producers Assn.
Merit CHS-Land O'Lakes
Internet Web Site--directed First AgriGold Hybrids
to farmers, growers or Merit Firestone Ag Tire Div.
ranchers
Companion Animal Advertising First Pfizer, Inc.
Campaign Merit Novartis Animal Health
Turf & Ornamental Advertising First Bayer Environmental Science
Campaign
Companion Animal Public First Merial Limited
Relations Campaign
Turf & Ornamental Public First BASF Corporation
Relations Campaign Merit DuPont Professional Products
Companion Animal Print Adv. First Oil-Dri Corporation
Merit Bayer Animal Health
Turf & Ornamental Print Adv. First Bayer Environmental Science
Merit Bayer Environmental Science
Turf & Ornamental Broadcast First Kubota Tractor Corporation
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICA)
Multi-Media Campaigns-Local First 1st Farm Credit Services
Merit Pfizer Animal Health
Multi-Media Campaigns-Regional First Bayer CropScience
Merit Dow AgroSciences
Multi-Media Campaigns-National First Bayer CropScience
Merit Bayer CropScience
New Product Introduction First CNH Capital
Merit Pfizer Animal Health
Producer or Company-Funded First Indiana Soybean Board
Advertising Campaigns Merit Wisconsin Milk Marketing Bd.
Spreads, single First Case IH
Merit Bayer CropScience
Spreads, series First Bayer CropScience
Merit CNH Capital
Single Page Ads, single entry First PotashCorp
Merit Dow AgroSciences
Single Page Ads, series First Case IH
Merit DMI
Less Than Page Ads singe entry First CNH Capital
Merit Hampel Corporation
Less Than Page Ads, series First PortaCheck
Merit Wyffels Hybrids
Trade Ads, single entry First Dow AgroSciences
Merit Case IH
Trade Ads-series First Case IH
Unique Print Advertising First Mycogen Seeds
Merit Wyffeas Hybrids
Radio-single First Case IH
Merit Pfizer Animal Health
Radio-series First Mycogen Seeds
Merit Pfizer Animal Health
Television-single First Bayer CropScience
Merit Wyffels Hybrids
Television-series First Bayer Cro p Science
Audio Visual Presentations- First Pfizer Animal Health
to farmers, ranchers, growers Merit Illinois Farm Bureau
Audio Visual Presentations First The Fertilizer Institue
-dealers distributors, Merit The Fertilizer Institue
sales reps
Advertising on the Web First CNH Capital
Merit Merial
Digital Presentations First New Holland
Merit Zinpro Corporation
Direct Mail-farmer directed First Dow AgroSciences
single Merit National Farmers Org.
Direct Direct Mail-farmer First Caterpillar Inc.
directed--series Merit Merial Limited
Direct Mail-directed to First PotashCorp
dealers, distributors or Merit Merial
sales reps-single
Direct Mail-directed to First Bayer CropScience
dealers, distributors or Merit Dow Agrosciences
sales reps-series
Billboards or Other Outdoor First Diener Seeds
Merit Bayer CropScience
Customer Brochures, Catalogs First CNH Capital
-farmer directed-single Merit GROWMARK, Inc.
Customer Brochures, Catalogs First CNH Capital
-farmer directed-series Merit Mycogen Seeds
Brochures, Catalogs-directed First Indiana Soybean Board
to dealers, Merit The Fertilizer Institute
Point-of-Purchase Materials First Wisconsin Milk Mktg. Bd.
Merit Case IH
Exhibits First Illinois Soybean Association
Merit ABS Global, Inc.
Premium/Specialties First Bayer CropScience
Merit CNH Capital
Corporate Identity First CNH Capital
Merit Pfizer Animal Health
Advertisements First Hoard's Dairyman
Merit Fastline Publications
Direct Mail or Media Kits First Hoard's Dairyman
Merit Fastline Publications
Internet Web Site Directed to First Michigan Farm Bureau
Agribusiness
Overall PR Campaign First Mosaic
Media Relations First Wisconsin Milk Marketing Bd.
Merit Pfizer Animal Health
Public Affairs/issues First Altria Corporate Services
management Inc. and American Farm
Bureau Federation
Producer Funded Public First Dairy Management Inc.
Relations Program- to ag
audiences
Producer or Company- First Illinois Farm Bureau
Funded Public Relations--to
consumers
News or Feature Article First Case IH
Merit Michigan Farm Bureau
Persuasive Writing First Case IH
Merit Case IH
News Release First Global Animal Management,
subsidiary of Schering-Plough
Animal Health
Merit Merial
Events--single day First Merial
Merit PotashCorp
Events--more than one day First Case IH
Merit Pfizer Animal Health
Company & Association First Mycogen Seeds
Newsletters--external-farmers, Merit Michigan Farm Bureau
growers & ranchers
Company & Association First Mycogen Seeds
Newsletters--external,
dealer distributor, etc.
Company & Association First Case IH
Magazines--external Merit 1st Farm Credit Services
Company Publications--internal First Pfizer Animal Health
Company Pub.--Annual reports First CNH Global
Merit Foremost Farms USA
Radio/audio News First Dairy Management Inc.
Merit Pfizer Animal Health
Electronic Publications First Merial
Internet Web Site--directed First Illinois Farm Bureau
to farmers, etc. Merit Pfizer Animal Health
Internet Web Site--educational First The Fertilizer Institute
focus, directed to consumers Merit Pfizer Annual Health
Turf & Ornamental Ad Campaign First Caterpillar Inc.
Companion Animal PR First Merial
Turf & Ornamental PR Campaign First Caterpillar Inc.
Merit Dow AgroSciences LLC
Companion Animal Print Adv. First Pfizer Animal Health
Merit Pfizer Animal Health
Turf & Ornamental Print Adv. First Dow AgroScieices LLC
Campaign Merit Caterpillar, Inc.
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Company
Multi-Media Campaigns-Local First Syngenta Crop Protection
Merit Syngenta Crop Protection
Multi-Media Campaigns-Regional First Valent USA Corporation
Merit BASF Plant Science
Multi-Media Campaigns-National First Challenger/AGCO Corporation
Merit Bayer CropScience
New Product Introduction First PIC
Merit Syngenta Crop Protection
Spreads, single First Syngenta Prof. Products
Merit Delta and Pine Land Company
Spreads, series First Bayer CropScience
Single Page Ads, single entry First Bayer CropScience
Merit BASF Prof. Vegetation Mgmt.
Single Page Ads, series First Dow AgroSciences
Merit Svngenta Prof. Products
Less Than Page Ads, singe First Helena Chemical Company
entry
Less Than Page Ads, series First Syngenta Crop Protection
Trade Ads, single entry First AMVAC
Merit Farm Press
Unique Print Advertising First BASF Prof. Vegetation Mgmt.
Merit Valent USA Corporation
Radio-single First Valent USA Corporation
Merit Syngenta Crop Protection
Radio-series First Valent USA Corporatiom
Television-single First Bayer CropScience
Merit Valent USA Corporation
Audio Visual Presentations First Bayer CropScience
-to farmers ranchers, growers Merit Syngenta Speed Treatment
Advertising on the Web First Merial Limited
Digital Presentations First PIC
Direct Mail-farmer directed First Syngenta Crop Protection
-single Merit Syngenta Crop Protection
Direct Mail-farmer directed First Merial Limited
Merit Dow AgroSciences
Direct Mail-directed First AMVAC
to dealers, distributors Merit Bayer CropScience
or sales reps-single
Direct Mail-directed to First Dow AgroSciences
dealers, distributors or
sales reps-series
Billboards or Other Outdoor First Bayer CropScience
Merit Bayer CropScience
Customer Brochures, Catalogs- First Valent USA Corporation
farmer directed-single Merit Valent USA Corporation
Customer Brochures, Catalogs- First Syngenta Crop Protection
farmer directed-series Merit Helena Chemical Company
Brochures, Catalogs-directed First Challenger/AGCO Corporation
to dealers, distributors, Merit BASF Prof. Vegetation Mgmt.
sales reps
Point-of-Purchase Materials First Bayer CropScience
Merit Merial Limited
Exhibits First Syngenta Prof. Products
Merit BASF Prof. Vegetation Mgmt.
Premium/Specialiies First Valent USA Corporation
Merit DuPont Crop Protection
Overall PR Campaign First Bayer CropScience
Merit Syngenta Crop Protection
Media Relations First Bayer CropScience
Merit Syngenta Crop Protection
Public Affairs/issues First Delta and Pine Land Company
management
Producer or Company-Funded First National Watermelon
Public Relations program- Promotion Board (NWPB)
to consumers
News or Feature Article First Syngenta Crop Protection
Merit Merial
News Release First Bayer Crop Science
Merit Syngenta Prof. Products
Events--single day First Syngenta Crop Protection
Merit Syngenta Prof. Products
Events--more than one day First Syngenta Crop Protection
Merit Crop Protection
Company & Association First Syngenta Crop Protection
Newleters--external-farmers, Merit U.S. Grains Council
growers & ranchers
Company & Association First PIC
Magazines--external Merit BASF Prof. Vegetation Mgmt.
Company Pub.--Annual Report First U.S. Grains Council
Radio/audio mews First Valent USA Corporation
Television New First U.S. Grains Council
Electronic Publications First Delta and Pine Land Company
Merit Valent USA Corporation
Internet Web Site--directed to First BASF Turf and Ornamental
farmers, growers or ranchers Merit BASF Prof. Vegetation Mgmt.
Internet Web Site--educational First AgCareers.com
focus, directed to consumers
Companion Animal Adv. First Tennessee Farmers Co-op
Campaign
Turf & Ornamental Ad. Campaign First Valent USA Corporation
Merit Caterpillar Inc.
Companion Animal Print Adv. First Tennessee Farmers Co-op
Turf & Ornamental Print Adv. First BASF Turf and Ornamental
Merit Caterpillar, Inc.
Turf & Ornamental Broadcast First BASF Turf and Ornamental
REGION VI (CHESAPEAKE, EASTERN, OHIO)
Category Name Place Company
Multi-Media Campaigns-Local First Ohio Soybean Council
Multi-Media Campaigns-Regional First FMC AgProducts Group
Multi-Media Campaigns-National First New Holland North America
Merit Pfizer Animal Health
Multi-Media Campaigns, Int'1 First New, Holland North America
New Product Introduction First Pfizer Animal Health
Merit New Holland North America
Producer or Co.-Funded Adv. First American Dairy Association
Campaigns & Dairy Council, Inc.
Spreads, single First New Holland North America
Merit Pfizer Animal Health
Spreads, series First New Holland North America
Single Page Ads, single entry First Pfizer Animal Health
Merit Pfizer Animal Health
Single Page Ads, series First Arm & Hammer Animal
Nutrition
Less Than Page Ads, First New York State Fair
singe entry
Less Than Page Ads, series First New York State Fair
Unique Unique Print First Pfizer Animal Health
Advertising Merit New Holland North America
Radio-single First Pfizer Animal Health
Merit FMC Ag Products Group
Radio-series First Pfizer Animal Health
Merit New Holland North America
Television-single First Pfizer Animal Health
Merit New York State Fair
Audio Visual Presentations- First Alliance Product Group
farmers ranchers, growers
Audio Visual Presentation First Pfizer Animal Health
-dealers, distributors, Merit Pfizer Animal Health
sales reps
Digital Presentations First Certified Angus Beef LLC
Direct Mail-farmer First Unverferth Manufacturing Co.
directed-single Merit Pfizer Animal Health
Direct MailDirect Mail-farmer First Pfizer Animal Health
directed--series Merit Ohio Soybean Council
Direct Mail-directed to First Pfizer Animal Health
dealers, distributors or Merit Pfizer Animal Health
sales reps-single
Direct Mail-directed to First New Holland North America
dealers, distributors or
sales reps-series
Multi-Media Direct/Targeted First Pfizer Animal Health
Customer Brochures, Catalogs First Pfizer Animal Health
-farmer directed-single Merit NCBA
Customer Brochures, Catalogs First Fort Dodge Animal Health
-farmer directed-series
Point-of-Purchase Materials First New Holland After Sales
Merit American Dairy Association
& Dairy Council, Inc.
Exhibits First Ohio Soybean Council
Premium/Specialties First Helena Chemical Company
Merit Fort Dodge Animal Health,
AVMA
Corporate Identity First FMC AgProducts Group
Merit Ohio Soybean Council
Overall PR Campaign First National Corn Growers Assn.
Media Relations First NCBA
Producer or Company-Funded PR First New Holland North America
program- to consumers
News or Feature Article First Syngenta Crop Protection
News Release First Syngenta Crop Protection
Events--single day First Pfizer Animal Health
Events--more than one day First Certified Angus Beef LLC
Merit Pfizer Animal Health
Company & Assn. Newsletters-- First New Holland North America
external, dealer distributor,
etc.
Company & Association Maga. First New Holland North America
Merit New Holland North America
Radio/audio News First Fort Dodge Animal Health,
AVMA
Television News First Fort Dodge Animal Health,
AVMA
Internet Web Site--directed to First Pfizer Animal Health
farmers, growers or ranchers
Internet Web Site--educational First Fort Dodge Animal Health,
directed to consumers AVMA
Companion Animal PR First AVMA/Fort Dodge
Amimal Health
Companion Animal Print Adv. First Agwa
Merit Fort Dodge Animal Health
Companion Animal Broadcast First AVMA/Fort Dodge
Animal Health
Category Name Place Agency
Producer or Company-Funded First Evans, Hardy + Young, Inc.
Advertising
Single Page Ads, single entry First Red Lizard Creative
Merit In-House
Ads, singe entry First In-House
Trade Ads-series First Evans, Hardy + Young, Inc.
Merit Evans, Hardy + Young, Inc.
Digital Presentations First Gibbs & Soell
Direct Mail-farmer dir.-single First Broadhead + Co, Inc.
Direct Mail-farmer dir.-series First Red Lizard Creative
Billboards or Other Outdoor First Rhea & Kaiser Mktg. Comm.
Customer Brochures, Catalogs- First Broadhead + Co, Inc.
farmer directed-single Merit Red Lizard Creative
Brochures, Catalogs-directed First Ketchum
to dealers, distributors or
sales reps
Premium/Specialties First In-House
Overall PR Campaign First In-House
Producer or Company-Funded First Harvest PR & Marketing Inc.
Public Relations Program
News or Feature Article First Broadhead + Co, Inc.
Merit Rhea & Kaiser Mktg. Comm.
News Release First Harvest PR & Marketing, Inc.
Events--single day First Ketchum
Events--more than one day First Gibbs & Soell
Merit Rhea & Kaiser Mktg. Comm.
Company & Association First Rhea & Kaiser Mktg. Comm.
Newsletters -external-farmers,
growers & ranchers
Company Publications--annual First In-House
report
Electronic Publications First Broadhead + Co, Inc.
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Agency
Multi-Media Campaigns-Local First AdFarm
Merit Bernstein-Rein Advertising
Multi-Media Campaigns-Regional First Osborn & Barr Comm.
Merit Swanson Russell Associates
Multi-Media Campaigns-National First Usborn & Barr Comm.
Merit Nicholson Kovac
New Product Introduction First AdFarm
Merit Osborn & Barr Comm.
Producer or Company-Funded First Osborn & Barr Comm.
Advertising Campaigns Merit Legacy Marketing Group
Spreads, single First Swanson Russell Associates
Merit Nicholson Kovac
Spreads, series First AdFarm
Merit AdFarm
Single Page Ads, single entry First Bernstein-Rein Advertising
Merit Bernstein-Rein Advertising
Single Page Ads, series First Stephens & Associates Adv.
Merit Blasdel Cleaver Schwalbe
Communications
Less Than Page Ads, singe First Armstrong/Shank
entry Merit The Duff Cornpany
Less Than Page Ads, series First Armstrong/Shank
Merit Geile-Leon Marketing Comm.
Trade Ads, single entry First Brighton Agency Inc.
Merit Geile-Leon Marketing Comm.
Trade Ads-series First David & Associates
Merit Osborn & Barr Comm.
Unique Print Advertising First David & Associates
Merit AdFarm
Radio-single First Woodruff Sweitzer
Merit Nicholson Kovac
Radio-series First Bernstein-Rein Advertising
Merit Osborn & Barr Comm.
Television-single First Nicholson Kovac
Merit Swanson Russell Associates
Television-series First McCormick Company
Merit Swanson Russell Associates
Audio Visual Presentations- First In-House
to farmers, ranchers, growers Merit In-House
Audio Visual Presentations- First Osborn & Barr Comm.
dealers, distributors,
sales reps
Advertising on the Web First Bader Rutter & Associates
Merit Swanson Russell Associates
Digital Presentations First VML
Merit In-House
Direct Mail-farmer First AdFarm
directed-single Merit AdFarm
Direct Mail-farmer First Brighton Agency, Inc.
directed-series Merit In-House
Direct Mail-directed to First McCormick Company
dealers, distributors or Merit In-House
sales reps-single
Direct Mail-directed to First Armstrong/Shank
dealers, distributors or Merit McCormick Company
sales reps-series
Multi-Media Direct/Targeted First In-House
Campaign Merit In-House
Billboards or Other Outdoor First David & Associates
Merit AdFarm
Customer Brochures Catalogs- First Paradowski Creative
farmer directed-single Merit Paradowski Creative
Customer Brochures, Catalogs First In-House
farmer directed-series Merit In-House John Deere Ag Adv.
Brochures, Catalogs-directed First Osborn & Barr Comm.
to dealers, distributors or Merit Paradowski Creative
sales reps
Point-of-Purchase Materials First Bader Rutter & Associates,
Inc.
Merit David & Associates
Exhibits First Osborn & Barr Comm.
Merit Ayres Kahler
Premium/Specialties First Bernstein-Rein Advertising
Merit David & Associates
Corporate Identity First In-House
Merit Nicholson Kovac
Advertisements First In-House
Direct Mail or Media Kits First In House
Merit In-House
Internet Web Site to First Stephens & Associates Adv.
Agribusiness
Overall PR Campaign First Blasdel Cleaver Schwalbe
Communications
Merit AdFarm/VML/Growth Stage
Consulting
International Public First Fleishman-Hillard Inc.
Relations Campaign
Media Relations First Fleishman-Hillard Inc.
Merit Osborn & Barr Comm.
Public Affairs/issues First Ayres Kahler
management
Producer Funded Public First Osborn & Barr Comm.
Relations Program to Merit In-House
ag audiences
Producer or Company-Funded First Fleishman Hillard Inc.
PR program- to consumers Merit Fleishman-Hillard Inc.
Information 2005 Program
News or Feature Article First McCormick Company
Merit AdFarm
Persuasive Writing First McCormick Company
Merit Osborn & Barr Comm.
News Release First Woodruff Sweitzer
Merit Blasdel Cleaver Schwalbe
Communications
Events--single day First McCormick Company
Merit AdFarm
Events--more than one day First In-House
Merit Fleishman-Hillard Inc.
Company & Association First Bader Rutter & Associates
Newsletters--external-farmers, Merit AdFarm
growers & ranchers
Company & Association First Bader Rutter & Associates,
Newsletters--external, dealer Merit Nicholson Kovac
distributor, etc.
Company & Association First McCormick Company
Magazines--external Merit In-House
Company Publications--internal First McCormick Company
Merit In-House
Board
Company Publications--annual First Fleishman-Hillard Inc.
report Merit Swanson Russell Associates
Radio/audio News First Fleishman-Hillard Inc.
Merit AdFarm
Television News First Baxter Communications
Merit Fleishman-Hillard Inc.
Electronic Publications First In-House
Merit Eckert AgriMarketing, Inc.
Internet Web Site--directed to First Osborn & Barr Comm.
farmers, growers or ranchers Merit VML
Internet Web Site--educational First David & Associates
focus, directed to consumers Merit Callis & Associates
Intranet Web Site First In-House
Merit Nicholson Kovac
Companion Animal Advertising First The Duff Company
Campaign Merit David & Associates
Turf & Ornamental Advertising First In-House
Campaign Merit McCormick Company
Companion Animal Public First Swanson Russell Associates
Relations Campaign Merit Bader Rutter & Associates,
Inc.
Companion Animal Print Adv. First Stephens & Associates Adv.
Merit Ron Scherer & Company
Turf & Ornamental Print Adv. First Bader Rutter & Associates
Merit Woodruff Sweitzer
Companion Animal Broadcast First David & Associates
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
Category Name Place Agency
Multi-Media Campaigns-Local First Martin/Williams
Merit Colle+McVoy
Multi-Media Campaigns-Regional First Martin/Williams
Merit AdFarm
Multi-Media Campaigns-National First Colle+McVoy
Merit Mackenzie
Multi-Media Campaigns-Int'l First Adculture Group Inc.
New Product Introduction First Adculture Group Inc.
Merit Martin/Williams
Producer or Company-Funded First The Richards Group
Advertising Campaigns Merit Paulsen Marketing Comm.
Spreads, single First McCormick Company
Merit AdFarm
Spreads, series First AdFarm
Merit SOLUTIONS Inc.
Single Page Ads, single entry First Martin/Williams
Merit The Meyocks Group
Single Page Ads, series First Colle+McVoy
Merit Morgan&Myers
Less Than Page Ads, singe First Colle+McVoy
entry Merit SOLUTIONS Inc.
Less Than Page Ads, series First Colle+McVoy
Merit Paulsen Marketing Comm.
Trade Ads, single entry First Colle+McVoy
Merit New Alternative
(MWI/Idea Outpost)
Trade Ads-series First Adculture Group Inc.
Merit New Alternative
(MWI/Idea Outpost)
Unique Print Advertising First Colle+McVoy
Merit Brown + Associates, Inc.
Radio-single First The Meyocks Group
Merit McCormick Company
Radio-series First AdFarm
Merit AdFarm
Television-single First Martin/Williams
Merit Martin/Williams
Television-series First Paulsen Marketing Comm.
Audio Visual Presentations- First AdFarm
to farmers, ranchers, growers Merit REL Productions
Audio Visual Presentations First McCormick Company
dealers, distributors, Merit In-House Media
sales reps
Advertising on the Web First Martin/Williams
Merit Colle+McVoy
Digital Presentations First Morgan&Myers
Merit Adculture Group Inc.
Direct Mail-farmer First Martin/Williams
directed--single Merit AdFarm
Direct Mail-farmer directed First In-House
series Merit Osborn & Barr Comm.
Direct Mail-directed to First Colle+McVoy
dealers, distributors, or Merit McCormick Company
sales reps-single
Direct Mail-directed to First Colle+McVoy
dealers, distributors or Merit New Alternative
sales reps-series (MWI/Idea Outpost)
Multi-Media Direct/Targeted First In-House
Campaigns
Billboards or Other Outdoor First AdFarm
Merit AdFarm
Customer Brochures, Catalogs First AdFarm
-farmer directed-single Merit Colle+McVoy
Customer Brochures, Catalogs First The Meyocks Group
-farmer directed-series Merit AdFarm
Brochures, Catalogs-directed First Brown + Associates Inc.
to dealers distributors, Merit Pioneer Comm. Resources
sales reps
Point-of-Purchase Materials First Adculture Group Inc.
Merit AdFarm
Exhibits First The Meyocks Group
Merit Adculture Group Inc.
Premium/Specialties First AdFarm
Merit NK Brand In-House
Marketing Services/
Adculture Group, Inc.
Corporate Identity First The Richards Group
Merit In-House
Advertisements First Results
Merit Broadhead + Co, Inc.
Direct Mail or Media Kits First In-House
Merit In-House
Internet Web Site Directed to First In-House
Agribusiness Merit In-House
Overall PR Campaign First Two Rivers Marketing
Merit AdFarm
Media Relations First Amy Beeler Herman
Communications/B. Suter
Merit Bader Rutter & Associates
Public Affairs/issues First Padilla Speer Beardsley Inc.
management Merit Pioneer Communication
Resources
Producer Funded PR First The Integer Group
Program-to ag audiences Merit Demeter Solutions Group
Producer or Company-Funded First S.R. Brown Marketing program
Public Relations--to consumers Communications
Merit Adculture Group Inc.
News or Feature Article First Padilla Speer Beardsley Inc.
Merit McCormick Company
Persuasive Writing First In-House
Merit In-House
Events--single day First McCormick Company
Merit In-House
Events--more than one day First AdFarm
Merit AdFarm
Company & Association First AdFarm
Newsletters--external-farmers, Merit In-House
growers & ranchers
Company & Association First Adculture Group Inc.
Newsletters--external, dealer, Merit Albarella Design
distributor, etc.
Company & Association First Colle+McVoy
Magazines--external Merit AdFarm
Company Publications--internal First Colle+McVoy
Merit In-House
Company Publications--annual First Innova Ideas & Services
report Merit AdFarm
Electronic Publications First REL Productions
Merit Colle+McVoy
Internet Web Site--directed First AdFarm
to farmers, growers or Merit The Meyocks Groups
ranchers
Companion Animal Advertising First Brown + Associates, Inc.
Campaign Merit Colle+McVoy
Turf & Ornamental Advertising First Colle+McVoy
Campaign
Companion Animal Public First Bader Rutter & Associates,
Relations Campaign Inc.
Turf & Ornamental Public First Padilla Speer Beardsley Inc.
Relations Campaign Merit McCormick Company
Companion Animal Print Adv. First Brown + Associates, Inc.
Merit AdFarm
Turf & Ornamental Print Adv. First Colle+McVoy
Merit Colle+McVoy
Turf & Ornamental Broadcast First Paulsen Marketing Comm.
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICA)
Multi-Media Campaigns-Local First E.W. McDaniels
Merit Rhea & Kaiser Mktg. Comm.
Multi-Media Campaigns-Regional First Rhea & Kaiser Mktg. Comm.
Merit Bader Rutter & Associates,
Inc.
Multi-Media Campaigns-National First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
New Product Introduction First Mobium Creative Group
Merit Rhea & Kaiser Mktg. Comm.
Producer or Company-Funded First The Jackson Group
Advertising Campaigns Merit Stephan & Brady, Inc.
Spreads, single First Colle+McVoy
Merit Rhea & Kaiser Mktg. Comm
Spreads, series First Rhea & Kaiser Mktg. Comm
Merit Mobium Creative Group
Single Page Ads, single entry First Fergus/Peters Group
Merit Bader Rutter & Associates
Inc.
Single Page Ads, series First E.W. McDaniels
Merit E.W. McDaniels
Less Than Page Ads singe entry First Mobium Creative Group
Merit TVM Marketing
Less Than Page Ads, series First TVM Marketing
Merit The Gunter Agency
Trade Ads, single entry First Bader Rutter & Associates,
Inc.
Merit Colle+McVoy
Trade Ads-series First Colle+McVoy
Unique Print Advertising First Bader Rutter & Associates,
Inc.
Merit The Gunter Agency
Radio-single First Colle+McVoy
Merit Rhea & Kaiser Mktg. Comm.
Radio-series First Bader Rutter & Associates
Inc.
Merit Rhea & Kaiser Mktg. Comm.
Television-single First Rhea & Kaiser Mktg. Comm.
Merit The Gunter Agency
Television-series First Rhea & Kaiser Mktg. Comm.
Audio Visual Presentations- First Rhea & Kaiser Mktg. Comm.
to farmers, ranchers, growers Merit In-House
Audio Visual Presentations First Fergus/Peters Group
-dealers distributors, Merit Fergus/Peters Group
sales reps
Advertising on the Web First Mobium Creative Group
Merit Bader Rutter & Associates,
Inc.
Digital Presentations First E.W. McDaniels
Merit MWI Comm. Group/TVM
Direct Mail-farmer directed First Bader Rutter & Associates,
single Inc.
Merit Hickman + Associates
Direct Direct Mail-farmer First Rhea & Kaiser Mktg. Comm.
directed--series Merit Bader Rutter & Associates,
Inc.
Direct Mail-directed to First Fergus/Peters Group
dealers, distributors or Merit Bader Rutter & Associates,
sales reps-single Inc.
Direct Mail-directed to First Rhea & Kaiser Mktg. Comm.
dealers, distributors or Merit Bader Rutter & Associates,
sales reps-series Inc.
Billboards or Other Outdoor First E.W. McDaniels
Merit Rhea & Kaiser Mktg. Comm.
Customer Brochures, Catalogs First Mobium Creative Group
-farmer directed-single Merit Rhea & Kaiser Mktg. Comm.
Customer Brochures, Catalogs First Mobium Creative Group
-farmer directed-series Merit Bader Rutter & Associates,
Inc.
Brochures, Catalogs-directed First The Jackson Group
to dealers, Merit Fergus/Peters Group
Point-of-Purchase Materials First Stephan & Brady, Inc.
Merit E.W. McDaniels
Exhibits First E.W. McDaniels
Merit In-House
Premium/Specialties First Rhea & Kaiser Mktg. Comm.
Merit Mobium Creative Group
Corporate Identity First Mobium Creative Group
Merit Rhea & Kaiser Mktg. Comm.
Advertisements First Charleston/Orwig, Inc.
Merit Colle+Mcvoy
Direct Mail or Media Kits First Charleston/Orwig, Inc.
Merit In-House
Internet Web Site Directed to First In-House
Agribusiness
Overall PR Campaign First Bader Rutter & Associates
Media Relations First Stephan & Brady Inc.
Merit Rhea & Kaiser Mktg. Comm.
Public Affairs/issues First Morgan&Myers
management
Producer Funded Public First The Integer Group
Relations Program- to ag
audiences
Producer or Company- First In-House
Funded Public Relations--to
consumers
News or Feature Article First Morgan&Myers
Merit In-House
Persuasive Writing First Morgan&Myers
Merit Morgan&Myers
News Release First Morgan&Myers
Merit Bader Rutter & Associates,
Inc.
Events--single day First Bader Rutter & Associates,
Inc.
Merit Fergus/Peters Group
Events--more than one day First Morgan&Myers
Merit Charleston/Orwig, Inc.
Company & Association First Bader Rutter & Associates,
Newsletters--external-farmers, Inc.
growers & ranchers Merit In-House
Company & Association First Bader Rutter & Associates,
Newsletters--external, Inc.
dealer distributor, etc.
Company & Association First Cygnus Business Media
Magazines--external Merit Custom Graphics
Company Publications--internal First Rhea & Kaiser Mktg. Comm.
Company Pub.--Annual reports First Edelman
Merit Morgan&Myers
Radio/audio News First The Integer Group and
Baxter Communications, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Electronic Publications First Bader Rutter & Associates,
Inc.
Internet Web Site--directed First In-House
to farmers, etc. Merit Biggs-Gilmore Communications
Internet Web Site--educational First Fergus/Peters Group
focus, directed to consumers Merit Biggs-Gilmore Comm.
Turf & Ornamental Ad Campaign First Rhea & Kaiser Mtkg. Comm.
Companion Animal PR First Bader Rutter & Associates,
Inc.
Turf & Ornamental PR Campaign First Rhea & Kaiser Mktg. Comm.
Merit Bader Rutter & Associates,
Inc.
Companion Animal Print Adv. First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
Turf & Ornamental Print Adv. First Bader Rutter & Associates,
Campaign Inc.
Merit Rhea & Kaiser Mtkg. Comm.
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Agency
Multi-Media Campaigns-Local First Martin/Williams
Merit Martin/Williams
Multi-Media Campaigns-Regional First archer>malmo
Merit Charleston/Orwig, Inc.
Multi-Media Campaigns-National First The Titan Network
Merit Rhea & Kaiser Mktg. Comm.
New Product Introduction First In-House
Merit Martin/Williams
Spreads, single First Trone Advertising
Merit Brighton
Spreads, series First Rhea & Kaiser Mktg. Comm.
Single Page Ads, single entry First Rhea & Kaiser Mktg. Comm.
Merit Winnercomm, Inc.
Single Page Ads, series First Bader Rutter Associates, Inc.
Merit Trone Advertising
Less Than Page Ads, singe First Rawlinson Graphic Design
entry
Less Than Page Ads, series First Martin/Williams
Trade Ads, single entry First Maris, West & Baker
Merit In-House
Unique Print Advertising First Winnercomm, Inc.
Merit archer>malmo
Radio-single First archer>malmo
Merit Martin/Williams
Radio-series First archer>malmo
Television-single First Rhea & Kaiser Mktg. Comm.
Merit archer>malmo
Audio Visual Presentations First Rhea & Kaiser Mktg. Comm.
-to farmers ranchers, growers Merit Act 1
Advertising on the Web First Bader Rutter Associates, Inc.
Digital Presentations First In-House
Direct Mail-farmer directed First Martin/Williams
-single Merit Martin/Williams
Direct Mail-farmer directed First Bader Rutter Associates, Inc.
Merit Bader Rutter Associates, Inc.
Direct Mail-directed First Maris, West & Baker
to dealers, distributors Merit Rhea & Kaiser Mktg. Comm.
or sales reps-single
Direct Mail-directed to First Bader Rutter Associates, Inc.
dealers, distributors or
sales reps-series
Billboards or Other Outdoor First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
Customer Brochures, Catalogs- First archer>malmo
farmer directed-single Merit archer>malmo
Customer Brochures, Catalogs- First Gibbs & Soell, Inc.--Raleigh
farmer directed-series Merit Kelley & Associates Adv.
Brochures, Catalogs-directed First WDM Design & Adv. Pty Ltd
to dealers, distributors, Merit Winnercomm, Inc./Padilla
sales reps Speer Beardsley
Point-of-Purchase Materials First Rhea & Kaiser Mktg. Comm.
Merit Bader Rutter Associates, Inc.
Exhibits First Trone Advertising
Merit Winnercomm, Inc.
Premium/Specialiies First archer>malmo
Merit McCormick Company
Overall PR Campaign First Rhea & Kaiser Mktg. Comm.
Merit Gibbs & Soell, Inc.--Raleigh
Media Relations First Rhea & Kaiser Mktg. Comm.
Merit Gibbs & Soell, Inc.--Raleigh
Public Affairs/issues First In-House
management
Producer or Company-Funded First In-House
Public Relations program-
to consumers
News or Feature Article First Gibbs & Soell, Inc.--Raleigh
Merit Bader Rutter Associates, Inc.
News Release First Rhea & Kaiser Mktg. Comm.
Merit Trone Public Relations
Events--single day First Gibbs & Soell, Inc.--Raleigh
Merit Trone Public Relations
Events--more than one day First Gibbs & Soell, Inc.--Raleigh
Merit Gibbs & Soell, Inc.--Raleigh
Company & Association First Gibbs & Soell, Inc.--Raleigh
Newleters--external-farmers, Merit In-House
growers & ranchers
Company & Association First In-House
Magazines--external Merit Winnercomm, Inc./Padilla
Speer Beardsley
Company Pub.--Annual Report First In-House
Radio/audio mews First archer>malmo
Television New First In-House
Electronic Publications First Brighton
Merit archer>malmo
Internet Web Site--directed to First Winnercomm, Inc.
farmers, growers or ranchers Merit Winnercomm, Inc.
Internet Web Site--educational First Communicopia
focus, directed to consumers
Companion Animal Adv. First In-House
Campaign
Turf & Ornamental Ad. Campaign First archer>malmo
Merit Rhea & Kaiser Mktg. Comm.
Companion Animal Print Adv. First In-House
Turf & Ornamental Print Adv. First Winnercomm, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Turf & Ornamental Broadcast First Winnercomm, Inc.
REGION VI (CHESAPEAKE, EASTERN, OHIO)
Category Name Place Agency
Multi-Media Campaigns-Local First Osborn & Barr Comm.
Multi-Media Campaigns-Regional First Nicholson Kovac
Multi-Media Campaigns-National First Maclay & Shoemaker Graphics
Merit Charleston/Orwig, Inc.
Multi-Media Campaigns, Int'1 First Colle+McVoy
New Product Introduction First Charleston/Orwig, Inc.
Merit Maclay & Shoemaker Graphics
Producer or Co.-Funded Adv. First Latorra, Paul & McCann
Campaigns
Spreads, single First Colle+McVoy
Merit Rhea & Kaiser Mktg. Comm.
Spreads, series First Colle+McVoy
Single Page Ads, single entry First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
Single Page Ads, series First Charleston/Orwig, Inc.
Less Than Page Ads, First Latorra, Paul & McCann
singe entry
Less Than Page Ads, series First Latorra, Paul & McCann
Unique Unique Print First Rhea & Kaiser Mktg. Comm.
Advertising Merit Colle+McVoy
Radio-single First Rhea & Kaiser Mktg. Comm.
Merit Nicholson Kov_ac
Radio-series First Rhea & Kaiser Mktg. Comm.
Merit Colle+McVoy
Television-single First Rhea & Kaiser Mktg. Comm.
Merit Latorra, Paul & McCann
Audio Visual Presentations- First Krouse Video Productions
farmers ranchers, growers
Audio Visual Presentation First Rhea & Kaiser Mktg. Comm.
-dealers, distributors, Merit Rhea & Kaiser Mktg. Comm.
sales reps
Digital Presentations First In-House
Direct Mail-farmer First McCormick Company
directed-single Merit Rhea & Kaiser Mktg. Comm.
Direct MailDirect Mail-farmer First Rhea & Kaiser Mktg. Comm.
directed--series Merit Osborn & Barr Comm.
Direct Mail-directed to First Rhea & Kaiser Mktg. Comm.
dealers, distributors or Merit Rhea & Kaiser Mktg. Comm.
sales reps-single
Direct Mail-directed to First Colle+McVoy
dealers, distributors or
sales reps-series
Multi-Media Direct/Targeted First Charleston/Orwig, Inc.
Customer Brochures, Catalogs First Rhea & Kaiser Mktg. Comm.
-farmer directed-single Merit Charleston/Orwig, Inc.
Customer Brochures, Catalogs First Latorra, Paul & McCann
-farmer directed-series
Point-of-Purchase Materials First Mobium Creative Group
Merit Latorra, Paul & McCann
Exhibits First Osborn & Barr Comm/
Premium/Specialties First Meister Media Worldwide,
Meister PRO Reference Group
Merit Latorra, Paul & McCann
Corporate Identity First Nicholson Kovac
Merit Osborn & Barr Comm.
Overall PR Campaign First Farm Journal Media
Media Relations First Charleston/Orwig, Inc.
Producer or Company-Funded PR First H.B. Fritz & Associates
program- to consumers
News or Feature Article First Gibbs & Soell Public
Relations
News Release First Gibbs & Soell Public
Relations
Events--single day First Charleston/Orwig, Inc.
Events--more than one day First In-House
Merit Charleston/Orwig, Inc.
Company & Assn. Newsletters-- First MDS Group
external, dealer distributor,
etc.
Company & Association Maga. First Gary Martin/Toby Buckley
Merit Gary Martin/Toby Buckley
Radio/audio News First Latorra, Paul & McCann
Television News First Latorra, Paul & McCann
Internet Web Site--directed to First Charleston/Orwig, Inc.
farmers, growers or ranchers
Internet Web Site--educational First Latorra, Paul & McCann
directed to consumers
Companion Animal PR First Latorra, Paul & McCann
Companion Animal Print Adv. First David & Associates
Merit Latorra, Paul & McCann
Companion Animal Broadcast First Latorra, Paul & McCann
Category Name Place Entry Title
Producer or Company-Funded First Denise Austin TV Campaigns
Advertising
Single Page Ads, single entry First We land jetliners hands-free
Merit Sweet Corn AdLess Than Page
Ads, singe entry First Apollo Watermelon Ad
Trade Ads-series First Food Service Campaign
Merit Retail Print Campaign
Digital Presentations First Spud Solutions Product Guide
Direct Mail-farmer dir.-single First Metri DF Postcard
Direct Mail-farmer dir.-series First Acramite & Procure
Billboards or Other Outdoor First SCALA Strawberry Outdoor
Customer Brochures, Catalogs- First AuxiGro Multi-Crop Bulletin
farmer directed-single Merit Acramite Product Use Guide
Brochures, Catalogs-directed First 50 Menu Inspirations
to dealers, distributors or
sales reps
Premium/Specialties First 2005 Wall Calendar
Overall PR Campaign First AvoHO.com Launch PR
Producer or Company-Funded First A Pear Refresher National
Public Relations Program Media Relations Campaign
News or Feature Article First AuxiGro Almond Feature
Merit Green Field Alliance helps
to expand WGA efforts
News Release First Reduced Cottonseed Supply
Events--single day First MUFSO Conference: The Beef
500
Events--more than one day First Leader of the Pack
Merit ENVIDOR Grower Dinner Mtg.
Company & Association First Western Wire" Vegetable
Newsletters -external-farmers, Consultants Newsletter
growers & ranchers
Company Publications--annual First California Avocado Commission
report 2003/2004 Annual Report
Electronic Publications First The Handle
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)
Category Name Place Entry Title
Multi-Media Campaigns-Local First 2005 FOLICUR Cereals
Merit QuickBayt Country Living
Multi-Media Campaigns-Regional First USB Animal Ag Initiative
Merit Ralgro--Buy One Get One Free
Campaign
Multi-Media Campaigns-National First Monsanto Customer Relations
Merit Trimble Branding Campaign
New Product Introduction First REASON Launch Campaign
Merit Vista Vaccine Launch
Producer or Company-Funded First USB's 94% Soybean Meal
Advertising Campaigns Campaign
Merit 3-A-Day Bears Training Table
Spreads, single First Nuflor--In a Class of Its
Own Doctoring Crew Ad
Merit "Why Trimble?" Spread Ad
Spreads, series First PUMA Tattoo Print
Merit 2005 FOLICUR Cereals
Single Page Ads, single entry First Milk glass
Merit Hamburger
Single Page Ads, series First "Upfront & Personal"
Merit Swine Ad Series
Less Than Page Ads, singe First Stingy Banker
entry Merit "Joint Under Repair"
Adequan[R]
Less Than Page Ads, series First Bountiful, Songs, Angel
Ad Series
Merit Mintrex Dairy "Next
Generation"
Trade Ads, single entry First One common thread for all
markets
Merit Mintrex Dairy "Next
Generation"
Trade Ads-series First Nutrena[R] Dealer
Recruitment Ads
Merit USB Biobased Products
Initiative
Unique Print Advertising First 2005 world of Corn Report
Merit 2005 Sugarbeet Commitment
Insert
Radio-single First ELEVATE[R] Fungicide "Mushy
Grapes" Radio
Merit Southern Rice "Bugs & Weeds
in Hell" Radio
Radio-series First Baytril 100 radio campaign
Merit Beef Checkoff Radio
Television-single First Aim "One Shot" TV
Merit Nebraska Boy's State
Basketball Sponsorship
Television-series First Herculex Technology TV
Merit Nebraska Boy's and Girl's
State Basketball Sponsorship
Audio Visual Presentations- First Telehandler Mock Infomercial
to farmers, ranchers, growers Merit Time to go Rotary 2005
Audio Visual Presentations- First USDA Rural Development "The
dealers, distributors, Journey"
sales reps
Advertising on the Web First TETRADURE 300 e-banners
Merit "Nuflor Today" Electronic
Newsletter
Digital Presentations First Product Training Modules
Merit 5025 Series Tractors
Direct Mail-farmer First REASON CD Direct Mail
directed-single Merit LEVERAGE Direct Mail
Direct Mail-farmer First Pristine fungicide
directed-series multi-crop series
Merit Cross-divisional dairy
campaign
Direct Mail-directed to First We stacked the deck in
dealers, distributors or your favor
sales reps-single Merit 5025 Series Tractors
Dealer Kit
Direct Mail-directed to First Country Fresh
dealers, distributors or Merit Count On DuPont Series
sales reps-series
Multi-Media Direct/Targeted First StarFire ITC "Next Icon"
Campaign Merit Ist to See the new products
Billboards or Other Outdoor First E Diesel Bus Wrap
Merit Sheriff Traffic Stoppers
Customer Brochures Catalogs- First Vistive Brochures
farmer directed-single Merit Roundup Ready Alfalfa
Brochure
Customer Brochures, Catalogs First DTN Ag Presentation Folder--
farmer directed-series Merit John Deere 50 to 170-hp
Tractors
Brochures, Catalogs-directed First John Deere Place Kit
to dealers, distributors or Merit 2005 Crop Protection
sales reps Sourcebooks
Point-of-Purchase Materials First RESPISHIELD[R] HM tissue box
Merit Fancy Flight Bird Feed
Packaging
Exhibits First USB Photo Mosaic Display
Merit StaufferSeeds--Trade Show
Exhibit
Premium/Specialties First Veterinarian presentation
binder
Merit Nutrena[R] Veterinary Field
Guide
Corporate Identity First DTN Corporate Collateral
Merit Beleaf Insecticide Logo
Advertisements First Woodruff Sweitzer "Branding"
Ad
Direct Mail or Media Kits First Who is ...
Merit Building The Business
Internet Web Site to First www.ghupfront.com
Agribusiness
Overall PR Campaign First Veterinarian Partner Program
Merit 2005 Gem Growth Stage Program
International Public First ISAAA Global Biotech Acreage
Relations Campaign Report
Media Relations First National News Bureau
Merit Intervet Feedlot Business
Summit
Public Affairs/issues First Farmers for Farm Credit
management
Producer Funded Public First USB Asian Soybean Rust--
Relations Program to Preparedness Campaign
ag audiences Merit Cattlemen's Spokesperson
Network
Producer or Company-Funded First Taste the Southern Goodness
PR program- to consumers Merit Council for Biotechnology
News or Feature Article First Tightening the Corn Belt
Merit Micro Rate Feature Article
Persuasive Writing First March Ode to the 1040
Merit USB Biodiesel To-The-Editor
News Release First Point of Decision 2
Merit QuickFarm Launches Real-Time
Quotes Product
Events--single day First Pioneer Forage Media Day
Merit OLYMPUS Herbicide Launch
Party
Events--more than one day First 2005 Young Cattlemen's
Conference
Merit Taste the Southern Goodness
Company & Association First Range & Pasture Steward
Newsletters--external-farmers, Merit "Field Beat" Newsletter
growers & ranchers
Company & Association First "Protector" Newsletter
Newsletters--external, dealer Merit Trimble "StraightTalk"
distributor, etc. Newsletters
Company & Association First Pioneer GrowitigPoint
Magazines--external magazine
Merit National Cattlemen magazine
Company Publications--internal First Pioneer ProAction newsletter
Merit Issues Update
Company Publications--annual First Catfish Inst. 2004 Annual
report Report
Merit ACP 2004 Annual Report
Radio/audio News First "A New Twist on Friday Night
Fish" Radio Media Tour
Merit Potato Field Notes
Television News First Foodservice Partnership Video
News Release
Merit Taste the Future Road Show
Electronic Publications First Horizons
Merit Kansas AgriTonrism News
Internet Web Site--directed to First www.worldsbestbeans.com
farmers, growers or ranchers Merit www.BayerAdmirePro.com
Internet Web Site--educational First http://www.ethanolfacts.com
focus, directed to consumers Merit www.mostatefair.com
Intranet Web Site First http://www.nfbslive.com
Merit www.fmcstars.com
Companion Animal Advertising First "Balanced joints. Sound
Campaign horse." Equine Degenerative
Joint Disease Educational
Campaign
Merit Fancy Flight Premium Bird
Feed Campaign
Turf & Ornamental Advertising First Azatrol Campaign
Campaign Merit DuPont Advion Fire Bait
Companion Animal Public First "Doggie Bad Breath" Contest
Relations Campaign Merit NAVC Event
Companion Animal Print Adv. First Hapry Endings
Merit Woofer Ad
Turf & Ornamental Print Adv. First Showcase "Timeclock" Print Ad
Merit ARENA[R] Insecticide Ad
Campaign
Companion Animal Broadcast First Advanced Cety1 M[R] TV Spots:
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Resistance Fighter
Merit We Have Ways ...
Multi-Media Campaigns-Regional First Resistance Fighter
Merit Raxil Boxer Campaign
Multi-Media Campaigns-National First New Holland "Future" Campaign
Merit Farm Plan Brand Relaunch
Multi-Media Campaigns-Int'l First NK Brand: More & Better
New Product Introduction First Agrisure Corn Traits
Introduction
Merit Resistance Fighter
Producer or Company-Funded First "Don't be blah." Campaign
Advertising Campaigns Merit Keeping our family farms ...
Spreads, single First Rumensin dairy spread ad
Merit Frontline Double Page Spread
Spreads, series First Nexera Yoga Girl Series
Merit Turn to Blue Spread Ad
Single Page Ads, single entry First Agri-Mek
Merit Fuel Gauge Fuel Efficiency
Single Page Ads, series First New Holland "Future" Campaign
Merit Rabobank Vision Campaign
Less Than Page Ads, singe First New Holland "Future" TS-A Ad
entry Merit Turn to Blue Ad
Less Than Page Ads, series First New Holland "Future" Campaign
Merit Family Farms
Trade Ads, single entry First "Until there's a tool like
this ..."
Merit Zinpro Performance Minerals--
Ax 8r Saw Ad
Trade Ads-series First Grain Marketing--Contract
Merit Zinpro Performance Minerals--
Launch Ad Series
Unique Print Advertising First "Don't Follow The Heard"
Insert
Merit Solitude IGR Belly Bank
Radio-single First Sound Thinking
Merit Rumensin dairy heifer radio
Radio-series First Puma Virtual Pak Radio Series
Merit "Feel Like You're Missing
Something?" Radio
Television-single First Spud TV
Merit Discover "Foxtail Had It
Coming"
Television-series First Keep our Family Farms
Growing--
Audio Visual Presentations- First "More Grass. More Beef."
to farmers, ranchers, growers Merit 2005 Environmental Stewards
Audio Visual Presentations First 2006 Season Mktg. Comm Video-
dealers, distributors, Merit 2004 Annual Mtg Video Modules
sales reps
Advertising on the Web First www.soybeanrust.com Banners
Merit Get Faster Burndown
Digital Presentations First Novartis Leadership,
Challenge--
Merit "Let Freedom Ring"
Direct Mail-farmer First Touchdown "Fairytale"
directed--single Direct Mail
Merit Envidor Grower Direct Mail
Direct Mail-farmer directed First True Blue Customer Reward--
series Merit Pork Checkoff Builds Value
Direct Mail-directed to First "Until there's a tool like
dealers, distributors, or this ..."
sales reps-single Merit Tool Bag Mailing
Direct Mail-directed to First "It's Time To Think Bigger"
dealers, distributors or Series
sales reps-series Merit Zinpro
Performance Minerals--Launch
Multi-Media Direct/Targeted First Mother always said ...
Campaigns
Billboards or Other Outdoor First Win Me--Bin Wraps
Merit Nexera Yoga Girl Outdoor
Customer Brochures, Catalogs First Crop Disease Guide
-farmer directed-single Merit Seed farmer Guide
Customer Brochures, Catalogs First Product Brochures
-farmer directed-series Merit Redball Product Literature
Brochures, Catalogs-directed First "Your Flies Are Down Sales
to dealers distributors, Aid
sales reps Merit Asian Soybean Rust Field Kit
Point-of-Purchase Materials First Soil Testing Floor Decal
Merit Reason Point of Sale Poster
Exhibits First Firestone Tires--Fuel
Efficiency
Merit Clinacox-Coccivac Duo and
Univax Plus Vaccines
Premium/Specialties First InVigor bumper sticker
Merit NK Brand Holiday Card and
Calendar
Corporate Identity First "Don't be blah."
Merit Adculture. Group Inc.
Advertisements First Impact Ads
Merit Adayana Ad & Insights
Direct Mail or Media Kits First AdFarm Christmas Card
Merit 2005 Open House Invitation
Internet Web Site Directed to First www.adculture.com
Agribusiness Merit Web-based holiday greeting
Overall PR Campaign First Premium Discount Plan PR
Merit PEI Speak Up Sessions
Media Relations First Cows Recycle More than
they can Chew
Merit New Company Announcement
Public Affairs/issues First Congressional Briefing on
management Endangered Species Act Reform
Merit Asian Soybean Rust Diagnostic
Field Kit
Producer Funded PR First Dairycaster Comm. Training
Program-to ag audiences Prog.
Merit School Wellness Policy Kit
Producer or Company-Funded First "Put More Power on Your
Public Relations--to consumers Plates" National School
Foodservice Seminar
Merit Kids and Carbs
News or Feature Article First Guardians of the Forest
Merit A spin on crop rotation
Persuasive Writing First Maximizing "above average"
Merit Average Days Take Exceptional
Efforts
Events--single day First Know How Media Event
Merit Dairy Center Open House
Events--more than one day First 2005 CASE IH Owners Mtg.
Merit Calgary Stampede
Company & Association First Breaking Bread
Newsletters--external-farmers, Merit From the Grain Desk
growers & ranchers
Company & Association First In Fine Feather
Newsletters--external, dealer, Merit Spray Tips
distributor, etc.
Company & Association First Cooperative Partners
Magazines--external Merit RPM Magazine
Company Publications--internal First Cooperative Profiles
Merit "Living Our Vision"
Company Publications--annual First Advance. Excel. Prosper.
report Succeed.
Merit Who Cares About Sugar
Electronic Publications First The Amazing Pig!
Merit ePreview
Internet Web Site--directed First www.agrigold.com
to farmers, growers or Merit www.firestoneag.com
ranchers
Companion Animal Advertising First Your Flies Are Down" Campaign
Campaign Merit Prescribe More Play Campaign
Turf & Ornamental Advertising First Allectus Reaper Campaign
Campaign
Companion Animal Public First PUREVAX[R] Recombinant
Relations Campaign Leukemia Vaccine Campaign
Turf & Ornamental Public First 2005 BASF People vs. the Pros
Relations Campaign Merit Texas Fire Ant Prevention Day
Companion Animal Print Adv. First Airena "Dust Mask" Spread Ads
Merit Dr. Otic, DVM
Turf & Ornamental Print Adv. First Armada Print Ad
Merit Allectus Escalator Print Ad
Turf & Ornamental Broadcast First The One
REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICA)
Multi-Media Campaigns-Local First Dotted Line Campaign
Merit A180 Awareness Campaign
Multi-Media Campaigns-Regional First TEMIK[R] Cotton Insecticide
Merit Laredo Fongicide Soybean Rust
Multi-Media Campaigns-National First Portfolio Campaign
Merit "LIBERTY Seed/Weed" Campaign
New Product Introduction First CNH Capital Brand Launch
Merit Introducing DRAXXIN
Producer or Company-Funded First Soy Biodiesel Chemist
Advertising Campaigns Education
Merit Real Butter, Pure and Simple.
Spreads, single First Case IH "Leave Nothing
Behind"
Merit FOLICUR[R] Fungicide Ad
Spreads, series First "Windshield" Ad Series
Merit CNH Capital Brand Ad Campaign
Single Page Ads, single entry First Truth Comes Out In th End (
Merit Dithane Rainshineld Pring Ad
Single Page Ads, series First Case IH Co-op Ads
Merit Red to Blue Ad Campaign
Less Than Page Ads singe entry First You Know Who to Call
Merit Calf-Tel "Globe" Ad
Less Than Page Ads, series First PortaCheck classified ad
series
Merit Wyffels Independence
Trade Ads, single entry First Glyphomax XRT and Durango
Merit "Daylight Is A Precious ..."
Trade Ads-series First "Never stop driving"
Unique Print Advertising First TIME Top Customer Campaign
Merit Wyffels Independence Wrap
Radio-single First Case IH Farmall "Toy" Radio
Spot
Merit A180 :60 Spot--Time is Money
Radio-series First Mycogen Seeds Grain Corn
Merit DRAXXI :30 Spots
Television-single First IGNITE[R] Herbicide/
LibertyLink
Merit Wyffels Anthem Commercial
Television-series First LIBERTY Television Series
Audio Visual Presentations- First SPECTRAMAST LC Launch Video
to farmers, ranchers, growers Merit History of Illinois Farm
Bureau
Audio Visual Presentations First San Francisco-Fertile Minds
-dealers distributors, DVD
sales reps Merit Urban Myths 2--Fertile Minds
Advertising on the Web First EqPower Banner Ads
Merit RESPISHIELD[R] HM web banners
Digital Presentations First New Holland Crop Production
Tour
Merit Interactive Locomotion Guide
Direct Mail-farmer directed First Keystone[R] Herbicide Mailing
single Merit Who's Watching Yours?
Direct Direct Mail-farmer First Caterpillar "Shovel" Mailing
directed--series Merit RESPISHIELD HM Producer DM
Direct Mail-directed to First Shades of Gray
dealers, distributors or Merit TETRADURE 300 of Channel DM
sales reps-single
Direct Mail-directed to First Option Dealer Mailing Series
dealers, distributors or Merit Comprehensive Reporting
sales reps-series
Billboards or Other Outdoor First Serious Farmers Billboard
Merit "FOLICUR First" Outdoor
Customer Brochures, Catalogs First CNH Capital Overview Brochure
-farmer directed-single Merit 2006 FS Seed Catalogs
Customer Brochures, Catalogs First CNH Capital tri-fold
-farmer directed-series brochures
Merit Seed Guides
Brochures, Catalogs-directed First "For Your Engines. For the
to dealers, Air."
Merit Foundation Announcement
Point-of-Purchase Materials First Cool, Creamy Chocolate Milk
Merit Case IH Crop Production
Poster
Exhibits First Biodiesel Monster Truck race
Merit ABS World Dairy Expo Booth
Premium/Specialties First "Stress Reduction" Gift Bag
Merit CNH Capital Mug
Corporate Identity First CNH Capital identity
guidelines
Merit Dairy Wellness Plan Logos
Advertisements First 2005 Hoard's Dairyman
Fall Ads
Merit Case IH "No BS" Agribusiness
Ad
Direct Mail or Media Kits First Fall Direct Mail Program
Merit Reader Farm Readership Study
Internet Web Site Directed to First www.michiganfarmbureau.com/
Agribusiness farmnews/midiakit/medikitl.
php
Overall PR Campaign First Land Value Study
Media Relations First June Dairy Month Campaign
Merit Steal the Mastitis Spotlight
Public Affairs/issues First Partners in Agricultural
management Leadership
Producer Funded Public First Dairy Farmer Spokesperson
Relations Program- to ag Network Program
audiences
Producer or Company- First Kids and Agriculture--
Funded Public Relations--to Regional TV program
consumers Advertising Campaign
News or Feature Article First SAE100 Future Look series
Merit A risk on the road to energy
Persuasive Writing First AgriBusiness Leader of the
Year
Merit Farmers & Rancher Remarks
News Release First Animal ID/Consumer Confidence
News Release
Merit Merial SUREHEALTH/BI
Events--single day First SUREHEALTH RFD-TV Event
Merit Fertile Minds DVD
Events--more than one day First "The Stuff of Legends:"
Merit Pfizer at NCB AConvention
Company & Association First Let's Talk Agronomy
Newsletters--external-farmers, Merit Michigan Farm News
growers & ranchers
Company & Association First Silage Specifics
Newsletters--external,
dealer distributor, etc.
Company & Association First Farm Forum
Magazines--external Merit Country Spirit
Company Publications--internal First Anti-Infective Forum
Company Pub.--Annual reports First "Shaping our World"
Merit 2004 Annual Report
Radio/audio News First Dairy Checkoff's Partnership
Strategy Helps Build Demand
Merit DRAXXIN Radio News Release
Electronic Publications First SHARE E-Newsletter
Internet Web Site--directed First ilfb.org
to farmers, etc. Merit www.ScheduVAC.com
Internet Web Site--educational First Nutrients for Life Web site:
focus, directed to consumers Merit www.100-Day Contract.com
Turf & Ornamental Ad Campaign First 2005 CCE Heritage Campaign
Companion Animal PR First Tapeworm Columns
Turf & Ornamental PR Campaign First Caterpillar Chopper Premier
Merit Panorama
Companion Animal Print Adv. First Cats of tire Revolution
Ad Series
Merit Zeniquin Mountain Ad
Turf & Ornamental Print Adv. First Dimension "Count On" Print Ad
Campaign Merit CCE Print Advertising
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Cruiser Extreme Pak
Merit Cruiser Maxx Pak
Multi-Media Campaigns-Regional First Valor Herbicide Campaign
Merit NutriDense[R] Network
Campaign
Multi-Media Campaigns-National First Tough Guys
Merit "FOLICU First" Campaign
New Product Introduction First PIC380 Product Launch
Merit AVICTA Complete Pak
Spreads, single First Bonzi "Giant" Print
Advertising--
Merit Finish Strong--DP 555
and DP 444
Spreads, series First LIBERTY "Seed/Weed" Series
Single Page Ads, single entry First DEFINE "Jail" Print Ad
Merit Habitat Swan Ad
Single Page Ads, series First Laredo Fungicide Soybean Rust
Merit Flagship "Pipe," "Hourglass"
Less Than Page Ads, singe First CoRoN Mid-South ad
entry
Less Than Page Ads, series First Peanut Long-Copy Print Series
Trade Ads, single entry First Bidrin 8 Voodoo Ad
Merit PCA'S Get your CEU'S ...
Unique Print Advertising First Land and Water Habitat Insert
Merit Domark Fungicide Cover Wrap
Radio-single First Chateau Herbicide
Merit AVICTA Comnlote Pak
Radio-series First Valor Herbicide Radio Series
Television-single First OPTION "Inside" TV
Merit Valor Herbicide Television
Audio Visual Presentations First IGNITE[R] Video Guide
-to farmers ranchers, growers Merit Cruiser Extreme Pak Video
Advertising on the Web First Strategic Parasite Control
Digital Presentations First PIC380 Product Launch
Direct Mail-farmer directed First "You Wanted More Rice"
-single Merit Uniform Direct Mail
Direct Mail-farmer directed First IVOMEC[R] Plus Confined
Merit Telone Times Postcard Series
Direct Mail-directed First Bidrin 8 Voodoo Direct Mail
to dealers, distributors Merit "Educating Customers on the
or sales reps-single Weed-Free one"
Direct Mail-directed to First Laredo Fungicide Soybean Rust
dealers, distributors or Relationship Marketing
sales reps-series Campaign
Billboards or Other Outdoor First Cotton "Morningglory" Outdoor
Merit "Stop. Drop. And Whoa."
Outdoor
Customer Brochures, Catalogs- First Valent Professional Products
farmer directed-single Merit Poinsettia Products Brochure
Customer Brochures, Catalogs- First CruiserMaxx Pak
farmer directed-series Optimize/Vault
Merit CoRoN Crop Specific Series
Brochures, Catalogs-directed First Challenger Product Brochures
to dealers, distributors, Merit QVM Rollout Brochure
sales reps
Point-of-Purchase Materials First "BAYTHROID" Grill 'Em Up
Merit IVOMEC[R] Pour-On
Exhibits First "Stronger to Market"
Merit Habitat Booth Graphics
Premium/Specialiies First Knack Windshield Protector
Merit We stacked the deck in your
favor
Overall PR Campaign First Rust Never Sleeps. Neither
Do We.
Merit Launching CruiserMaxx Pak
Media Relations First Introducing the Weed-Free
Zone: RADIUS Herbicide
Media Kit
Merit Brazi1 Media Experience
Public Affairs/issues First D&PL Katrina Relief
management
Producer or Company-Funded First Communications Program
Public Relations program-
to consumers
News or Feature Article First Weed shifts bring on woes ...
Merit Liver fluke feature story
News Release First Western Growers and Bayer
Merit GreenCast BecomesMore
Informative and User-Friendly
Events--single day First IAAA Operation Safe Fly-In
Merit GreenCarpet Premier[R]
Events--more than one day First From the Wabash to the
Bayou--R
Merit Seed Treatment Corn/Bean Plot
Company & Association First 2005 Citrus Solutions
Newleters--external-farmers, Merit U.S. Grains Council Annual
growers & ranchers Report
Company & Association First PIC380 Ads
Magazines--external Merit Timberlines Magazine
Company Pub.--Annual Report First U.S. Grains Council Annual
Report
Radio/audio mews First Soybean Rust Reports
Television New First U.S. Grains Council Annual
Report
Electronic Publications First D&PL Cropwatch Digital
Newsletter
Merit Domark "Letters to Dome"
Internet Web Site--directed to First www.turffacts.com
farmers, growers or ranchers Merit www.vmanswers,.com
Internet Web Site--educational First www.AgForLife.com
focus, directed to consumers
Companion Animal Adv. First Co-op Supreme Horse
Campaign Supplements
Turf & Ornamental Ad. Campaign First Safari Insecticide Campaign
Merit The Cat Rental Store Campaign
Companion Animal Print Adv. First The Power of Good Nutrition
Turf & Ornamental Print Adv. First Branding Brochure
Merit The Cat Hental Store Print
Turf & Ornamental Broadcast First Superintendent television
REGION VI (CHESAPEAKE, EASTERN, OHIO)
Category Name Place Entry Title
Multi-Media Campaigns-Local First Biodiesel Campaign
Multi-Media Campaigns-Regional First Mustang Max Blitz Campaign
Multi-Media Campaigns-National First Value Bonanza
Merit Bovi-Shield[R] GOLD Campaign
Multi-Media Campaigns, Int'1 First New Holland "Future" Campaign
New Product Introduction First CattleMaster[R] GOLD
Merit HW "5" Series Speedrower
Producer or Co.-Funded Adv. First American Dairy Association
Campaigns Hispanic 3-A-Day Program
Spreads, single First New Holland "Future" Ad
Merit DRAXXIN CAD Steer Spread Ad
Spreads, series First New Holland "Future" Campaign
Single Page Ads, single entry First DRAXXIN Swine Single Page Ad
Merit SPECTRAMAST LC
Single Page Ads, series First Arm & Hammer Ad Series
Less Than Page Ads, First "Can your kids count to
singe entry zero?" Ad
Less Than Page Ads, series First New York State Fair Ad Series
Unique Unique Print First LUTALYSE New Bottle Insert
Advertising Merit New Holland "Part Time
Farmer"
Radio-single First DRAXXIN :60 Spot
Merit Command "Boot Camp" Radio
Radio-series First DRAXXIN :30 Spot
Merit "Wide-Open" Radio Series
Television-single First DRAXXIN :30 Spot Sot
Merit "I Got It" State TV spot
Audio Visual Presentations- First Top Air TA1200 and TA1600 to
farmers ranchers, growers Promotional Video
Audio Visual Presentation First Swine Launch Video
-dealers, distributors, Merit DRAXXIN POA Launch Video
sales reps
Digital Presentations First Retail Training Program
Direct Mail-farmer First Brent Grain Cart
directed-single Merit LUTALYSE
Direct MailDirect Mail-farmer First EXCENEL RTU/NAXCEL Milk
directed--series Bottle, Holiday and Survey
Merit Ohio Soybean Council "Rusty
Things" Direct Mail
Direct Mail-directed to First NAXCEL/Promotional Kit
dealers, distributors or Merit DRAXXIN AVA Veterinarian DM
sales reps-single
Direct Mail-directed to First New Holland Dealer Direct
dealers, distributors or Mail
sales reps-series
Multi-Media Direct/Targeted First ScourGuard 3[R] (K)/C Fall
Mailing
Customer Brochures, Catalogs First DRAXXIN 8" x 8" Brochure
-farmer directed-single Merit Cattle Learning Center
Brochure
Customer Brochures, Catalogs First Herd Health Solutions
-farmer directed-series Brochures
Point-of-Purchase Materials First "Everything But Fuzzy Dice"
Merit Giants & Bills School Posters
Exhibits First Mobile Display
Premium/Specialties First Helena Agronomy Guide 2006
Merit Disease Threats Wheel
Corporate Identity First Command Herbicide Logo
Merit Rust Response
Overall PR Campaign First 2004 National Corn Yield
Contest
Media Relations First Cattle Learning Center
Producer or Company-Funded PR First POLAR EXPRESS CAMPAIGN
program- to consumers
News or Feature Article First Corn Growers in NY ...
News Release First Syngenta Introduces New
Low ...
Events--single day First AASV Reception
Events--more than one day First Roundup Seminar
Merit Pfizer Health Solutions Mtgs.
Company & Assn. Newsletters-- First THE MERCHANDISER
external, dealer distributor,
etc.
Company & Association Maga. First NEW HOLLAND NEWS
Merit ACRES
Radio/audio News First Pet Wellness Exam ANR
Television News First Pet Wellness Exam VNR
Internet Web Site--directed to First www.pfizercattleadvisor.com
farmers, growers or ranchers
Internet Web Site--educational First National Pet Wellness Month
directed to consumers Web site
Companion Animal PR First "Is Your Cat Healthy?" Public
Relations Campaign
Companion Animal Print Adv. First Fancy Flight Premium Bird
Feed
Merit Fluvac Innovator Ad
Companion Animal Broadcast First "Is Your Cat Healthy?" PSA
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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