Regional Federal Credit Union of Indiana Joins Consumer Cellular Partnership Plan.

Business Editors/High-Tech Writers

PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 13, 2003

Consumer Cellular, an alternative wireless service provider, today announced that Regional Federal Credit Union (RFCU) of Indiana has joined its credit union partnership plan. RFCU, with more than 16,000 members, is an expanding local teacher's credit union in Northwest Indiana.

The Consumer Cellular Credit Union Partnership plan is a unique program developed to enable credit unions to offer discounted cellular services to their members as a benefit -- with significant advantages to be gained by the credit unions that participate in the program. As a reseller of cellular service, Consumer Cellular buys cellular services in bulk from national carriers such as AT&T Wireless and Verizon Wireless, and resells the service under its own brand name to various market segments, including credit unions. The large combined buying power allows Consumer Cellular to offer some unique options that are not available directly through traditional carriers.

"As a member owned and operated financial institution, we are committed to providing excellent and ever-expanding personalized services to our members. At RFCU, quality service is our goal; by partnering in the credit union plan we can offer unique benefits to our members that weren't available before," said Rhonda S. Terpstra, Information Coordinator for Regional Federal Credit Union of Indiana. "It's a simple and cost-effective program with a huge upside. We are excited to be involved with Consumer Cellular and offer this program to our members."

Participating credit unions receive a financial incentive for every member that signs up for the cellular service plan through Consumer Cellular. Member benefits include 10 percent off all monthly fees and home airtime charges with no restrictions and no long-term contracts. Consumer Cellular manages the entire member sign up process including the creation and distribution of inserts, branch flyers and notices to credit union members.

"Through this plan, members can enjoy national cellular service plans at a significant cost-savings while credit unions can boost member retention and open new revenue streams. It's a win-win program for everyone involved," said John Marick, president and CEO of Consumer Cellular.

Consumer Cellular will be exhibiting at the Credit Union Association of Oregon 67th Annual Meeting and Convention, taking place at the Doubletree Jantzen Beach Hotel, November 13 and 14 in Portland, Oregon.

About Consumer Cellular

Consumer Cellular is an alternative wireless service provider. The company purchases cellular services from the nation's largest providers including AT&T and Verizon at a substantial discount -- passing along the savings to associations, businesses and consumers. Headquartered in Lake Oswego, Oregon, Consumer Cellular launched in 1995 and has grown into one of the country's top resellers of cellular service, providing service in 16 states. For more information, please visit http://www.savecell.com.