Regal Entertainment Group's Media Subsidiary Forms Programming and Strategic Marketing Alliance with the Convex Group.Business Editors/Entertainment Writers ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. & DENVER--(BUSINESS WIRE)--Feb. 3, 2003 Original Programming and Marketing Alliance Brings Convex's Content and Distribution Assets to Movie-goers Using Regal CineMedia's National In-theatre Digital Content Network The Convex Group, a newly-formed media and entertainment holding company, and Regal CineMedia Corporation ("RCM RCM Reliability-Centered Maintenance RCM Royal College of Music RCM Royal Conservatory of Music RCM Royal Canadian Mint RCM Reliability Centered Maintenance RCM Revenue Cycle Management RCM Regional Climate Model RCM Ring-Closing Metathesis "), the media subsidiary of Regal Entertainment Group ("REG", NYSE NYSE See: New York Stock Exchange :RGC RGC Royal Government of Cambodia RGC Retinal Ganglion Cell RGC Responsible Gambling Council RGC Rio Grande City (Texas) RGC Routing Group Connector (Microsoft) ), the largest theatre operator in the world, have entered into a multi-year programming and marketing alliance across REG's theatres, including a development agreement based on the popular HowStuffWorks “HSW” redirects here. For other uses, see HSW (disambiguation). HowStuffWorks is a website dedicated to explaining the way many things work. The site uses photos, diagrams, video and animation to explain complex terminology and mechanisms in easy-to-understand franchise for RCM's in-theatre digital network. The announcement was made today by Dawn Whaley, Convex Executive Vice President of Corporate Development, and Cliff Marks, RCM President, Marketing and Sales. RCM is currently deploying a state-of-the-art national Digital Content Network ("DCN DCN Document Control Number DCN DLA (Defense Logistics Agency) Corporate Network DCN Disconnect DCN Direction des Constructions Navales (France) DCN Declaration Control Number DCN Data Communication Network ") for the delivery of digital video content, including entertainment, sports and educational programming, as well as on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. and in-lobby marketing and advertising products. The DCN is being installed in approximately 375 theatres covering 19 of the top 20 and 42 of the top 52 markets through the end of 2003. The Regal CineMedia DCN is expected to be the world's largest such network with digital distribution capabilities on a targeted basis to nearly 4,500 theatre screens and 1,400 42" high-resolution plasma screens in the theatre lobbies. The DCN is currently available in 15 markets (nine of the top 10), with additional markets expected to be added throughout 2003. The new DCN will feature original programming content from The Convex Group., along with programming from NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Turner Broadcasting Systems Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc. and Vivendi Universal Entertainment. Under the terms of the programming and marketing agreement, The Convex Group will utilize their consumer content and distribution properties to create entertainment programming for presentation within REG's theatres (Regal Cinemas, United Artists Theatres and Edwards Theatres) that are part of the Regal CineMedia DCN. Convex will use their entertainment properties, such as HowStuffWorks, as well as other original content, to create short-form segments for theatre attendees. Currently distributed in books, magazines, via radio and the popular web destination www.howstuffworks.com, HowStuffWorks has a vast library of in-depth articles that explain the world from the inside out. Millions of people every month turn to HowStuffWorks for unique insights into a broad array of entertaining topics. Additionally, theatre attendees will have the opportunity to "take home" their in-theatre experience through Convex's exclusive distribution of an enhanced CD-ROM See CD Extra. to be packaged with fountain drinks A fountain drink is a soft drink, prepared locally from a supply of flavored sweetened syrup, carbon dioxide, and water, either manually (as American pharmacists of yore did), in a device called a soda fountain, or in a vending machine which is essentially an automated soda fountain that sold at theatre concession areas. Convex's in-lid CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). is a new product distribution and consumer acquisition tool that has been utilized to promote a variety of offerings such as hit music in quick service restaurants and interactive coloring books distributed at a major theme park. "Our new partnership with Regal CineMedia allows us to bring Convex's award-winning content to life on the big screen for movie-goers throughout the U.S. and our exclusive CD-ROM let's movie-goers take this experience home with them," said Whaley. "We believe that Regal is leading the industry to improve the theatre entertainment experience for patrons, while creating innovative solutions for marketers." "Convex is a perfect complement to our other pre show partners," added Marks. "Their new categories of content and novel promotional extensions offer our theatre audiences a better-quality and engaging experience. Our new digital content network will provide big-screen appeal to Convex's library, showcasing this compelling content for audiences nationwide." About Regal CineMedia Regal CineMedia is a wholly-owned subsidiary of Regal Entertainment Group focusing on the expansion and development of additional revenue and cash flow, utilizing the Company's assets, customer bases and employees, while at the same time enhancing the movie-going experience. The Regal CineMedia marketing, sales and advertising group develops in-theatre advertising and promotions and manages a leading digital out-of-home media company with video screens in fast service restaurants. Regal CineMedia operates other divisions that focus on meetings and special productions in a theatre environment, including the presentation of live sports and entertainment events, as well as the sale of group tickets and gift certificates. About Regal Entertainment Group Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 5,711 screens in 530 locations in 36 states. The geographically diverse circuit represents over 20% of domestic box office receipts and includes theatres in 41 of the top 50 U.S. Designated Market Areas, as well as prime locations in growing suburban markets. The size, reach and quality of Regal's theatre circuit provides patrons with a convenient and exceptional movie-going experience. About The Convex Group, Inc The Convex Group, Inc. is a media and entertainment company that, through its subsidiaries, integrates unique content, distribution and marketing assets to develop new enterprises. The company, based in Atlanta, Georgia Georgia, country, Asia Georgia (jôr`jə), Georgian Sakartvelo, Rus. Gruziya, officially Republic of Georgia, republic (2005 est. pop. 4,677,000), c.26,900 sq mi (69,700 sq km), in W Transcaucasia. , owns or controls proprietary distribution and content platforms including the "HowStuffWorks" franchise and the exclusive rights to "in-lid" CD-ROM distribution. This press release includes "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of Section 27A of the Securities Act of 1933, as amended a·mend v. a·mend·ed, a·mend·ing, a·mends v.tr. 1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive. 2. , and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included herein may constitute forward-looking statements. Although Regal Entertainment Group ("the Company") believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Important factors that could cause actual results to differ materially from the Company's expectations are disclosed in the risk factors contained in the Company's prospectus dated May 8, 2002. All forward-looking statements are expressly qualified in their entirety The whole, in contradistinction to a moiety or part only. When land is conveyed to Husband and Wife, they do not take by moieties, but both are seised of the entirety. by such factors. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion