Regal CineMedia to Present College Football Game Live in High-Definition At Select Movie Theatres.
DENVER--(BUSINESS WIRE)--Aug. 30, 2002
CSU-UCLA Match Up from the Rose Bowl to Test RCM's New
Digital Video and Communications Network
Regal CineMedia Corporation ("RCM"), the media subsidiary of Regal Entertainment Group (NYSE: RGC), the largest theatre operator in the U.S., will present the September 7th CSU at UCLA college football game live from the Rose Bowl, captured and delivered in high-definition to theatre screens in Denver, CO and Irvine, CA.
The special sports presentation is the first time a football game has been shown in a movie theatre, and will enable RCM to test market its new technology currently being deployed across the U.S.
RCM is developing the Digital Content Network, the world's largest theatre video and communications network for the delivery of digital content, including on-screen and in-lobby marketing and advertising products, as well as sports, education and entertainment content. RCM previously used its Network to simulcast a Korn rock concert from New York's Hammerstein Ballroom last spring to promote the release of the band's new album. RCM's new advertising and digital content network will be rolled out nationwide in 51 markets to nearly 4,600 screens by the first Quarter of 2004.
The college football game will be shown at the Denver Pavilions Stadium, Greenwood Plaza Stadium and Twin Peaks Mall Theatres, in the Denver, CO, metro area and at the Edwards Theatres Irvine Spectrum Megaplex in Irvine, CA. Tickets for the event range from $10 for adults, $8 for students and $6 for children 12 and under.
"This is a big game for CSU and UCLA football fans," said Ray Nutt, executive vice president, business development, Regal CineMedia Corporation. "For fans that would normally get together to view the game, the high-definition picture quality coupled with the 40-foot theatre screen provides a sporting event experience that can only be matched by having great seats at the game. Our theatres also offer an enjoyable social environment where families can congregate to watch the game."
The sporting event will be distributed in high-definition via the Digital Content Network through a technical collaborative effort between RCM, Fox Sports Net, HDNet and DIRECTV.
About Regal CineMedia
Regal CineMedia is a wholly-owned subsidiary of Regal Entertainment Group focusing on the expansion and development of additional revenue and cash flow, utilizing the Company's assets, customer bases and employees, while at the same time enhancing the movie going experience. The Regal CineMedia marketing, sales and advertising group develops in-theatre advertising and promotions and manages a leading digital out-of-home media company with video screens in over 5,000 fast service restaurants and convenience stores. Regal CineMedia operates other divisions that focus on interactive conferencing and auditorium rental services and the sale of group tickets and gift certificates.
About Regal Entertainment Group
Regal Entertainment Group is a leading motion picture exhibitor operating the largest theatre circuit in the United States. The Company's nationwide theatre circuit, comprising Regal Cinemas Corporation, United Artists Theatre Company and Edwards Theatres, Inc. operates 5,788 screens in 548 theatres in 36 states.
This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included herein may constitute forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Important factors that could cause actual results to differ materially from the Company's expectations are disclosed in the risk factors contained in the Company's prospectus dated May 8, 2002. All forward-looking statements are expressly qualified in their entirety by such factors.