Reflect.com Selects Optum Supply Chain Software to Power National Distribution Center, Provide One-to-One Fulfillment.Business/Technology Editors WHITE PLAINS, N.Y.--(BUSINESS WIRE)--July 23, 2001 Interactive Beauty Care Brand Looks to Optum to "Deliver" the Premier Quality Customer Experience Optum, Inc. today announced online beauty retailer Reflect.com has gone live with Optum's MOVE warehouse management software to automate the fulfillment of its individually-customized beauty products. Using Optum software, Reflect.com will extend its make-to-order manufacturing process through final delivery, centralizing cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. and coordinating all the order and customer information needed to drive the fast, accurate fulfillment of each customer order. Reflect.com markets, manufacturers, and distributes cosmetics, hair care, skin care, and fine fragrance products, each customized to a consumer's individual skin, hair type or other preferences. From the time an order is created at Reflect.com until it is shipped, the Optum solution manages the inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound and outbound flow of information and materials needed to achieve one-to-one fulfillment, orchestrating the picking and packing processes to include personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shipping labels and the inclusion of a free gift to match customer taste. "At Reflect.com, each customer order is different, requiring the utmost in fulfillment personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and flexibility," said Alex Zelikovsky, chief logistics officer at Reflect.com. "We selected Optum as our fulfillment engine, because the software supports our mass customization requirements in a demanding, high-volume order environment, enabling us to sharpen our customer focus while operating more cost effectively." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Simbari, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Optum, "The Internet and e-commerce have paved pave tr.v. paved, pav·ing, paves 1. To cover with a pavement. 2. To cover uniformly, as if with pavement. 3. To be or compose the pavement of. the way for even more personalization in products and services, leading to heightened fulfillment challenges. Reflect.com has responded to this challenge with an innovative make-to-order strategy that effectively balances front-end configuration with the back-end logistics muscle to deliver on its promises. Optum software is ideally suited to the high-volume, high- customization needs of Internet fulfillment, providing the configurable, scaleable logistics environment needed to manage complex deliveries and exceed customer expectations." When an order is placed online at Reflect.com, Optum software offers real-time order and inventory information to help capture the customer's profile and process the request. Reflect.com will also take advantage of Optum's flexible configuration capabilities to ensure fast, accurate fulfillment of customer orders - increasing order fill rates, supporting value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. and lowering inventory levels. Optum software is designed for quick implementation and can be easily adapted as Reflect.com's business requirements evolve. About Optum Optum provides the collaborative supply chain execution solutions to help companies manage the movement of orders, inventory and assets within the enterprise and across the extended trading community. TradeStream is the first Internet application to serve as a collaborative hub, powering real-time fulfillment and total supply chain transparency. It enables the rapid, secure exchange of critical order and inventory information among trading partners, creating new ways to boost efficiency, service customers and increase profit margins. Optum also provides complementary supply chain software products for warehousing, logistics and small parcel management. Optum has over 750 installations worldwide; customers include market leaders and channel masters such as Anixter, Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , Invacare, Lucent, NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , Systemax and W.W. Grainger. Optum is privately held with global headquarters in White Plains, N.Y. For additional information, visit Optum on the web at www.optum.com. About Reflect.com Reflect.com is an interactive, customized beauty eBusiness that harnesses the power of the Internet to create customized beauty products for women based on their individual beauty needs. Reflect.com's online experience represents an innovative approach to beauty, allowing women to customize hair care, skincare, cosmetics and fine fragrance products that don't exist until a woman helps create them. Formed in September 1999 by Procter & Gamble, Institutional Venture Partners and Redpoint Ventures, Reflect.com is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Women of all ages are encouraged to experience customized beauty at www.reflect.com. |
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