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Reel prophets: these industry mavericks are finding creative ways to parlay their diverse talents into Tinseltown success.


IN HOLLYWOOD, SO MANY DREAM OF red carpets, camera flashes, and hobnobbing with movie stars. But a slew of talented African Americans are turning the once-elusive reverie into attainable and lucrative careers. Although the powerful gatekeepers of Tinseltown have only cracked open the doors at major Hollywood studios by cherry-picking a few "black" projects, these creators are ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era"
first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line"
 a modern-day renaissance through other outlets--ranging from music videos and Broadway to DVDs and digital media.

The direct-to-DVD market is doing for black films what urban radio did for hip-hop. Cell phones, podcasts, and other digital media outlets are becoming an increasingly attractive means of distribution. The recent purchase of YouTube by Google for $1.65 billion indicates that this trend will continue, Independent films have entered exciting times, offering a break to those with a fistful fist·ful  
n. pl. fist·fuls
The amount that a fist can hold.

Noun 1. fistful - the quantity that can be held in the hand
handful

containerful - the quantity that a container will hold
 of dollars and a dream. LeVar Burton Levardis Robert Martyn Burton Jr. (born February 16, 1957, in Landstuhl, West Germany), professionally known as LeVar Burton, is an actor, director and author who first came to prominence playing Kunta Kinte in the 1977 award winning television miniseries Roots , co-chair of the African American Steering Committee steer·ing committee
n.
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.


steering committee
Noun
, Directors Guild of America, exclaims, "Independent films are what started the movie industry, and now they are saving the film industry. It was really big news when at last year's Academy Awards all the nominees for Best Picture were independent films. Big studios aren't making films of great substance. Independent films have a more independent vision."

Yet many African Americans continue to face roadblocks and collisions on the road to Hollywood. Lack of financing, lack of distribution outlets for content, and Hollywood heavyweights who don't see the value of diversity stop projects in their tracks. Furthermore, the industry's accounting practices can stop money from reaching the pockets of creative forces. Crystal McCrary Anthony, a former entertainment lawyer for Weiss, Rifkind, Wharton and Garrison L.L.P., who is now an author and movie producer, advises Hollywood hopefuls to become well-versed in legalese legalese - Dense, pedantic verbiage in a language description, product specification, or interface standard; text that seems designed to obfuscate and requires a language lawyer to parse it. . "It's smart to put everything you expect in writing, always put a cap on the [print and advertising] budget, and ask for gross profits--never net--because net could mean nothing in Hollywood."

Jeff Clanagan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Code Black Entertainment, sees another major problem in Hollywood. "Where are the black distribution companies?" he asks. "[African Americans] do not control any type of distribution. This is really the key to getting a movie greenlit; you have to be on the distribution side."

Clanagan further states that there exists a dual culture in Hollywood: African Americans tend to come in on the creative side, and from that position, it is difficult, if not nearly impossible, to make the leap to the executive side. "[But] we have to start pushing and using our clout to make headway Verb 1. make headway - obtain advantages, such as points, etc.; "The home team was gaining ground"; "After defeating the Knicks, the Blazers pulled ahead of the Lakers in the battle for the number-one playoff berth in the Western Conference"  into the business side of the industry."

Answering the call in July was BET founder Robert L. Johnson Robert L. Johnson (born April 8, 1946) is an American businessman and the founder of Black Entertainment Television (BET), and was its chairman and chief executive officer. , owner of BLJ BLJ Bataljon Limburgse Jagers (Dutch Army Platoon)
BLJ Bumper Lift Jack (automotive) 
 Cos., and veteran filmmakers Bob and Harvey Weinstein, with the creation of Our Stories Films, which will make family-friendly, African American comedies. Tracey Edmonds Tracey E. Edmonds (born Tracey McQuarn, February 18, 1967 in Los Angeles, California) is President and CEO of Edmonds Entertainment Group, Inc. and is an ex-wife of Kenneth "Babyface" Edmonds. , whose credits include producing films such as Soul Food and the first African American reality series, BET's College Hill, was named president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, marking the first time that an African American has headed a major film studio. But there's still no home for black dramas, points out McCrary Anthony. Two recent developments may change that: Code Black signed a deal with 20th Century Fox's FoxFaith to release up to a dozen faith-based films with theatrical distribution for at least six films a year; while Warner Home Video Warner Home Video is the home video unit of Warner Bros. Home Entertainment Group, a division of Warner Bros. Entertainment, Inc. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980.  and Film Life, the organizers of the American Black Film Festival, signed a deal in July to release festival entries and other "urban" titles in DVD format See VOB and DVD. , under a special ABFF ABFF American Black Film Festival
ABFF Adelebser Bündnis für Familienfreundlichkeit
 label.

BLACK ENTERPRISE set out to identify several Hollywood pioneers, and there's definitely no lack of talent or business savvy among this group of pacesetters--many of whom learned the ropes in the school of hard knocks The School of Hard Knocks is an idiomatic phrase meaning the (sometimes painful) education one gets from life, often contrasted with formal education. It is a phrase which is most typically used by a person to claim a level of wisdom imparted by life experience, which they consider . They have found a way not only to make money in the craft that they love but to get their projects in front of audiences all over the world.

LAURENCE FISHBURNE Laurence John Fishburne III[1] (born July 30 1961) is an American Academy Award-nominated, Emmy- and Tony Award-winning actor of screen and stage, as well as playwright, director, and producer.  ON THE BIG SCREEN

When Laurence Fishburne, 45, read Doug Atchison's screenplay for the movie Akeelah and the Bee, he says it broke his heart--not necessarily because it was a sad movie--but because he it was a movie no one would make. "[Hollywood] doesn't care about a young, disadvantaged black girl," he laments. "I knew this was something I wanted to get behind and push forward."

Fishburne, an accomplished actor, director, producer, and writer with more than three decades of experience in Hollywood, immediately signed on to produce the film through his production company, Cinema Gypsy, and to take a role in the movie--an inner-city underdog tale. By doing so, Fishburne has become one of the latest in a string of actors to play the role of maverick, serving as producer and lightning rod lightning rod, a rod made of materials, especially metals, that are good conductors of electricity, which is mounted on top of a building or other structure and attached to the ground by a cable.  to get films made that most Hollywood execs wouldn't give a second look. In the past few years, other African American actors who have decided to put on the producer's cap include Will Smith, Halle Berry Halle Maria Berry (IPA: /ˈhæliː ˈbɛriː/) (born August 14, 1966[1]) is an American actress. , and Forest Whitaker.

Fishburne's film is atypical of the fare usually seen on the big screen. In Akeelah, Keke Palmer plays the title role of a charming, 11-year-old gift struggling with insecurity and besieged be·siege  
tr.v. be·sieged, be·sieg·ing, be·sieg·es
1. To surround with hostile forces.

2. To crowd around; hem in.

3.
 by the gang-ridden South Central, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  environment that is threatening to strangle Strangle

An options strategy where the investor holds a position in both a call and put with different strike prices but with the same maturity and underlying asset. This option strategy is profitable only if there are large movements in the price of the underlying asset.
 her aspirations. Akeelah has an innate talent for spelling, which she discovers after winning a spelling bee spelling bee
n.
A contest in which competitors are eliminated as they fail to spell a given word correctly. Also called spelldown.

Noun 1.
 she entered to avoid punishment for excessive absences in school. She begins to fantasize about entering the bee circuit but athleticism and rapping skill are coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 far more than school smarts in her community. Akeelah is guided by her idealistic principal, who pairs her with a mentor, a former professor named Joshua Larabee (played by Fishburne), and goes on to bedazzle be·daz·zle  
tr.v. be·daz·zled, be·daz·zling, be·daz·zles
1. To dazzle so completely as to make blind.

2. To please irresistibly; enchant.
 her friends, her community, and her somewhat neglectful ne·glect·ful  
adj.
Characterized by neglect; heedless: neglectful of their responsibilities. See Synonyms at negligent.



ne·glect
 mother, played by Angela Bassett.

Atchison, who wrote and directed Akeelah, had been struggling for four years to secure funding for the film, which cost $6 million to make. Once Fishburne signed on, he acted as the magnet that drew Canadian studio Lionsgate and 2929 Entertainment, a media company founded by billionaires Todd Wagner Todd R. Wagner (born August 2, 1960 in Gary, Indiana) is an American billionaire entrepreneur who co-founded Broadcast.com and now co-owns 2929 Entertainment with Mark Cuban, along with other entertainment properties and has also founded the Todd Wagner Foundation.  and Mark Cuban Mark Cuban (born July 31, 1958 in Pittsburgh, Pennsylvania)[1] is an American billionaire entrepreneur.[2] He is the owner of the Dallas Mavericks, an NBA franchise[3] and Chairman of HDNet, an HDTV cable network.  that makes low-budget movies.

Lionsgate recruited Starbucks Entertainment, a division of Starbucks Corp., which is famous for its mammoth coffee chain, to help market the film in conjunction with the company's literacy initiative. Starbucks built on the movie's theme, the power of words. As a result, it created buzz for the film and, at the same time, challenged customers to expand their vocabulary and spelling prowess with esoteric words printed on flash cards, magnets, in-store signage, coasters, and cup sleeves. "We've experienced great success with the music we offer in our stores, and we recognized that we had an opportunity to extend the trust our customers have in the Starbucks brand to bring them other forms of entertainment," Howard Schultz This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
. Starbucks chairman, said in a statement. "As a result of that. we've been looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 more than a year to find a great story that would bring a sense of discovery to our customers, and when we saw Akeelah and the Bee, we immediately realized that it was the perfect choice."

Despite the additional marketing, Fishburne says he was disappointed with the film's box office sales. The film, which was released on April 28 in 2,195 theaters, made only $6 million its opening week but remained in the top 10 for four weeks. It left theaters after only 12 weeks, making a total of $18.8 million. "It wasn't on as many screens as I would have liked," reveals Fishburne. "The presence just wasn't there ... it was in and out of the theaters in no time. It wasn't what it should have been." Fishburne, however, is optimistic that Akeelah will do much better on DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, where it has earned $21.6 million in its first seven weeks in stores.

Fishburne is also optimistic that more feel-good, family movies with blacks in lead roles will continue to hit movie screens in the coming years. Why? Because he plans to continue to produce and direct those films. "What [this movie] does for me is demonstrate that I have a proven track record," says Fishburne. "In this business, people want to know how much money you've made." Fishburne does indeed have a track record. Akeelah swept the 2006 Black Movie Awards in several major categories, including best motion picture. Fishburne's company has produced other films such as Miss Evers' Boys (1997), Hoodlum (1997), Always Outnumbered (1998), and Once in the Life (2000). He also produced the film version of the play Riff Raff Riff Raff, Riff-Raff, or Riffraff, may refer to: Music
  • Riff Raff (band), a defunct UK progressive rock band formed in 1972 by keyboardist Tommy Eyre.
, through another independent production company, Loa Productions, in 1994. "I started Loa when I was young, in my 20s, and I did it to produce Riff Raff on stage. I then created Cinema Gypsy because I felt it was a necessity. It was time for me to take on more responsibility. I definitely feel that it's my responsibility to not only produce positive images of blacks but positive, honest, thoughtful and three-dimensional images of human beings," explains Fishburne. "Producing allows me more creative control to do the types of movies I wanted to do. It is something I can do because I have years of experience."

Fishburne started his illustrious and prolific career at the tender age of 10, when he appeared in In My Many Names and Days, a Manhattan stage play. The Augusta, Georgia, native went on to appear in more than 70 movies, television shows, and plays. "I like working in all [media], from television to movies and on stage. I've done them all and they all have their different juice, their different magic, and actually, their particular audience," shares Fishburne. "Being an actor, however, requires a certain type of creativity. The notion of being creative isn't always comfortable and that's why a lot people aren't actors--or, at the least good actors. It's not comfortable because it requires you to expose a part of yourself that's usually kept private."

Fishburne lost all hope of anonymity when he took the role as Morpheus in the cult-phenomenon The Matrix and its sequels. He reportedly was paid $15 million plus 3.75% gross sales Gross Sales

A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.
 for the first Matrix movie, which pulled in $456 million in global ticket sales. Fishburne insists that his pay stub A small software routine placed into a program that provides a common function. Stubs are used for a variety of purposes. For example, a stub might be installed in a client machine, and a counterpart installed in a server, where both are required to resolve some protocol, remote procedure  for the trilogy isn't typical of what he usually gets paid per film. "Each project is different," he says. "I never expected The Matrix to do so well and be so popular. It was a fluke. And that's not typical pay for me because I don't typically do what's popular. I'd rather do what's timeless and classic. And if you look back at my body of work, you'll see that I've never really done what's popular. The message is more important to me. I do movies that speak to me--that's my primary interest."

Accordingly, Fishburne's body of work is as diverse as his interests. The avid motorcyclist acted in the 2003 film Biker Boyz; a father of two, Fishburne did the children's animation Osmosis Jones (2001) and was a regular character on the television show Pee-Wee's Playhouse Pee-wee's Playhouse was a children's television program starring Pee-wee Herman. The playhouse is styled as a wacky, off-beat interior, wherein many objects are anthropomorphic. ; and his interest in the black experience in America lead him to appear in The Color Purple (1985) and Boyz n the Hood (1991).

"I've been very fortunate. There have not been many white actors that have had the career that I have and I think that attests, more than anything else, to my talent, tenacity, and my discipline," says Fishburne. "You should never let anything hold you back, especially race, because you're defeated before you start. I don't feel like I'm limited, not compared to how it used to be for those like Sidney Poitier Noun 1. Sidney Poitier - United States film actor and director (born in 1927)
Poitier
 and others during that time."

With several films currently in production, including A Landlord's Tale, 4Chosen, and The Alchemist, Fishburne is continuing to add to his credits. Fishburne represents the new generation of black actors expanding their position in Hollywood by directing and producing their own movies. His intelligence and his innate understanding of the business have catapulted him into a very elite stratosphere of power players in Tinsletown. "We're all making it up as we go along," jokes Fishburne. "A lot of people see acting as a craft but the smart ones see it as a business too."

CRYSTAL MCCRARY ANTHONY BANKROLLING A DREAM

Crystal McCrary Anthony financed her new film, the highly anticipated Dirty Laundry dirty laundry
n. Informal
Personal affairs that could cause embarrassment or distress if made public: Let's not air our dirty laundry in front of our guests. Also called dirty linen.
, due in theaters March 2007, by any means necessary By any means necessary is a translation of a phrase coined by the French intellectual Jean Paul Sartre in his play Dirty Hands.

I was not the one to invent lies: they were created in a society divided by class and each of us inherited lies when we were born.
. As executive producer of the film--with a budget "south of $1 million--it was her job to get the money--even if that meant shelling it out from her own pocket.

"When this project first came to me in September 2005, [it was] a real independent film. There was a script but virtually no money, no studio, and nothing had been shot," recalls McCrary Anthony. The film, written and directed by Maurice Jamal, stars Loretta Devine Loretta Devine (born August 21, 1949 in Houston, Texas) is an 5-time NAACP Image Awards winning African American actress. Devine graduated from the University of Houston in 1971 with a Bachelor of Arts in Speech and Drama and Brandeis University in 1976 with a MFA in Theater. , Rockmond Dunbar Rockmond Dunbar (born January 11, 1973 in Oakland, California) is an American actor. Background
Dunbar is best known for his leading role as Kenny Chadway on the critically-acclaimed television series Soul Food.
, Jenifer Lewis, and Veronica Webb Veronica Webb (born February 25, 1965) is an American supermodel, actress, writer, and journalist. She is of African-American, of Nigerian, South American Indian and Asian descent as per her genetic profile performed by the research facility DNA Tribes. , and went on to win Best Feature Film at the American Black Film Festival. It tackles issues of homosexuality in African American families and churches. "I gave script notes, helped cast raised money, and, essentially said I believe in this story."

McCrary Anthony was intrigued not only by the message about homosexuality but also by the story's focus on strong, beautiful, well-rounded black women--characteristics she admits inspire passion and creativity in her and were evident in her two New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times best-selling novels. Homecourt Advantage Noun 1. homecourt advantage - the advantage of playing on your home court in front of fans who are rooting for you
advantage, vantage - the quality of having a superior or more favorable position; "the experience gave him the advantage over me"
 (Avon Trade; $13.95) and Gotham Diaries (Hyperion; $21.95). But she learned the hard way that mainstream media was not eager to rep resent diverse, well-rounded images of African American men and women when Lifetime Movie Network suddenly changed directions and halted production of a monde n. 1. The world; a globe as an ensign of royalty.
Le beau monde
fashionable society. See Beau monde.
Demi monde
See Demimonde.
 adaptation of Gotham Diaries.

"It was my first bout with frustration in the entertainment industry and trying to get black images on film, on television, and particularly black images of strong women," recalls McCrary Anthony. "If we want our stories told, then it is ultimately something we are going to have to do ourselves."

McCrary Anthony provided a bridge loan from her own pocket that covered a significant amount of the film's budget (the rest came from private investors), and shooting began in March. "If we had waited for some big studio to throw some pennies at us, we'd still be waiting," she says. "This way we maintain our autonomy."

Dirty Laundry was recently purchased by Code Black, a black-owned and -operated company involved in a joint venture with Universal Studios. McCrary Anthony says the advance will cover the cost of the film, which will have an initial release in about 100 theaters in roughly 20 cities, and that Code Black has agreed to put significant marketing dollars behind it.

--Nicole Marie Richardson

STEVE PAMON DIGITAL DOLLARS

These days, with technology evolving at warp speed warp speed
n. Informal
An extremely rapid speed or state of activity: "A young pronghorn antelope teased a yearling wolf, shifting into warp speed and leaving the wolf in the dust when it tried to pursue" 
 and consumer choice expanding across multiple media by the nanosecond (1) One billionth of a second. Used to measure the speed of logic and memory chips, a nanosecond can be visualized by converting it to distance. In one nanosecond, electricity travels approximately a foot in a wire. , the challenge for content providers is not just to stay ahead of the competition but also to turn the next big idea into a profitable business opportunity.

Enter Steve Pamon. As vice president of marketing and strategic partnerships at Home Box Office, Pamon, 36. is charged with developing new distribution outlets and cultivating new partnerships to extend the HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 brand across emerging platforms.

Podcasting, wireless, the Internet--you name it--and you'll find Pamon and the HBO team dancing pretty close to the edge. So when HBO announced an exclusive agreement with Cingular to provide premium content for the telecom giant, it sent ripples through both industries. Why? Simple mathematics. With 58.7 million subscribers nationwide, Cingular is the nation's largest wireless carrier; HBO, with hit shows such as Sex and the City, The Sopranos, and The Wire, boasts 40 million subscribers nationwide. Cingular subscribers in 20 markets (nationwide by January 2007) can now enjoy full episodes of HBO shows on their 3G phones. "Surprisingly, Def Comedy Jam Def Comedy Jam is a HBO television series produced by hip-hop entrepreneur Russell Simmons. The series had its original run from July 1, 1992 to January 1, 1997. The show has returned on HBO's fall lineup in 2006.  is one of our biggest hits." Pamon says. "People are not only watching it themselves, they're showing it to others."

Early success in this medium, as well as the popularity of HBO programming via Yahoo Podcast, has taught Pamon a valuable lesson about consumers and technology. "One of the biggest things we're learning is that all of these new services are adding to the core base. People are not looking to replace their TV experience," he says.

So what sets Pamon apart from others in his field? While some are quick to highlight his impressive resume--McKinsey alum, entrepreneur, and corporate strategist for example--Pamon downplays all this, citing instead his mentors. "I work for an African American woman [Olivia Smashum, executive vice president], and her vision and insight of where HBO needed to take the brand helped me get my opportunity here."

Further, says Pamon, the diversity at HBO has "set a path for someone like me to understand that you can progress." And, he believes that the company's diversity translates into a better understanding of HBO viewers, a good percentage of whom are African American. This significant black viewership is reflected in the popularity of shows such as The Wire and Def Comedy Jam.

--Sonya Donaldson

SHOLA LYNCH WEAVING HISTORY

Shola Ayn Lynch says her dream job would have been to work for the New York Historical Society--that is, until she discovered the world of documentary filmmaking. There's something about being buried under mounds of research that stirs Lynch's creative juices. "Trying co unearth information is exhilarating, and it makes real that [which is] a passing sentence in some broader history book," Lynch observes.

It was this exhilaration that fueled the production of the 2006 Peabody Award-winning Chisholm '72--Unbought & Unbossed, Lynch's directorial debut. The film documents Shirley Chisholm's bid for the Democratic presidential nomination in 1972. Fascinated by the fact that a black woman had run for president, Lynch embarked on a mission to "capture the energy and the engagement and the fight and the ferociousness of the campaign, and the intensity of the people who were so for her and those that fought against her."

With a budget of nearly $600,000--funded by numerous organizations including Independent Television Service, the Corporation for Public Broadcasting The Corporation for Public Broadcasting (CPB) is a private non-profit corporation which is chartered and funded by the United States Federal Government to promote public broadcasting.

The CPB was created on November 7, 1967 when U.S. president Lyndon B.
, National Black Programming Consortium, and additional support from individual investors such as Bill Cosby William Henry "Bill" Cosby, Jr., Ed.D. (born July 12 1937) is an American actor, comedian, television producer, and activist. A veteran stand-up performer, he got his start at various clubs, then landed a vanguard role in the 1960s action show I Spy. , Halle Berry, and Bette Midler--Lynch completed the film in four years, just in time for the 2004 presidential election.

Lynch retains the rights to the film. although PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 has a licensing to broadcast it on television. She learned the ropes of documentary filmmaking by working with Ken Burns and Florentine Films on the Award-winning Frank Lloyd Wright Frank Lloyd Wright, Jr. (March 30,1890, Oak Park, Illinois – May 31, 1978, Santa Monica, California), commonly known as Lloyd Wright, was an American architect who did most of his work in Southern California.  and the 10-part JAZZ series. She also worked on the Emmy Award-winning HBO Sports documentary Do You Believe in Miracles? The Story of the 7980 U.S. Olympic Hockey Team, as well as material for PBS' Matters of Race.

Lynch is back to work on her second feature documentary, Free Angela & All Political Prisoners, a film about the events from 1970 to 1972 that catapulted activist Angela Davis Angela Yvonne Davis (born January 26, 1944 in Birmingham, Alabama) is an American communist organizer, professor who was associated with the Black Panther Party (BPP) and the Student Nonviolent Coordinating Committee (SNCC).  to international notoriety.

--Nicole Marie Richardson

DEBORAH GREGORY HOLLYWOOD FICTION

Most creators responsible for conjuring up blockbuster hits realize little, if any, return: That's because only about 5% of movies officially show a net profit, due to Hollywood's accounting practices, As a result, Deborah Gregory says that to date, she hasn't received any net profit compensation from the insanely popular Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  movie The Cheetah Girls and its sequel.

When it first aired in 2003, Cheetah Girls captured 6.5 million viewers. Over the past three years, the franchise has exploded into two soundtracks (one has reached double-platinum status), two sold-out concert tours, loads of merchandise, six movie tie-in books, and two DVDs. The Cheetah Girls 2 went on to nab nearly 8 million viewers when it was broadcast in August, making it the most-watched original movie in the cable network's history.

This cult phenom was derived from Gregory's series of 16 books about the adventures of five aspiring teenage singers. "These people were on this like white on rice," recalls Gregory, who was working as a freelance writer for magazines such as Essence and Us Weekly when she was approached by Hyperion Books to write a children's book in 1998. Disney optioned the dramatic rights in 1999 before the first book was even released, and tapped Whitney Houston and Debra Martin Chase Debra Martin Chase (11 October 1956 - ) is a Hollywood producer and former lawyer who was named by Savoy magazine in August 2003 as one of the 100 most influential African Americans in the United States and by Black Enterprise magazine in 2007 as one of the  as producers to create a movie starring Raven-Symone. tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 group 3LW members Adrienne Bailon and Kiely Williams, and actress Sabrina Bryan.

Gregory says she will request more money on future projects now that she understands that net profit means very little in Hollywood. She received a $40,000 advance from Hyperion for the first four books and then she received more advances for the other 12. Disney optioned them for $15,000 for two and a half years and then bought the dramatic rights for the valuable Cheetah brand for a song--a mere $50,000. "Writers are not well compensated [in Hollywood].

An actor has a Chance at a $20 million payday, I don't have that chance, ever," laments Gregory I've not seen a penny because it takes an enormous amount of money for them to finally say we've made a profit. A lot of people never see a penny" Gregory's experience hasn't deterred her from trying scriptwriting. She recently signed a two-book deal with Random House for Cat Walk, a book about fashionistas. In fact, Bankable bank·a·ble  
adj.
1. Acceptable to or at a bank: bankable funds.

2. Guaranteed to bring profit: a bankable movie star.
 Productions' Tyra Banks has signed on as executive producer of the movie version, but Gregory is still looking for a studio. The book will most likely be published in 2007. And Gregory, has a lot of fiction up her sleeve.

--Nicole Marie Richardson

CLEAR MENSER FROM MATH TO MATRIX

When it comes to special effects and animation, there's more than one way to break into the industry. And while Clear Menser, 30, a lead FX animator at Tippett Studio, took the traditional route--earning a bachelor's degree in computer art from Savannah College of Art and Design SCAD enrolls more than 7,000 students from all 50 states and 100 countries. International student enrollment is 10-12 percent.

Degree programs include advertising design, animation, architectural history, architecture, art history, arts administration (M.A.
. then working as an artist on Final Fantasy and honing his talent as an entry-level support staffer on feature films such as How the Ginch Stole Christmas and X-Men--there is nothing conventional about this special--effects whiz.

One of only a handful of African American FX animators in the industry. Menser cut his teeth on TV series such as ER, Monk, and The New Twilight Zone. then eventually moved on to groundbreaking features such as The Matrix Revolution. Hell Boy, and Constantine. After just three years at Berkeley, California-based Tippett Studio. he's risen from an entry-level FX animator to a lead animator, tie is currently working on the Disney feature Enchanted en·chant  
tr.v. en·chant·ed, en·chant·ing, en·chants
1. To cast a spell over; bewitch.

2. To attract and delight; entrance. See Synonyms at charm.
.

In a growing field numbering roughly 7,000 professionals, reputation travels mainly by word of mouth. And Menser's quick rise speaks volumes about his capabilities. "Word travels really fast if you do good work or poor work, if you're easy or difficult to work with," he says.

Blondel Aidoo, a 20-year veteran and visual effects producer for feature films such as Spider-Man, Minority Report, and Man on Fire, attributes the lack of black FX animators to the complicated issue of "comfort" rather than race. Although there are no official numbers, Aidoo estimates that less than 3% of industry animators are African American. He says it has less to do with racism than with the fact that "people hire people they "know." He adds, however, "I think it is up to us, who are able to puncture the shell and bring in as many people as possible, to kick open doors."

Menser, content in the heady business of calculus, physics, geometry, vectors, and "creating large swarms of creatures," rides his "$100 beater beat·er  
n.
1. One that beats, especially a device for beating: a carpet beater.

2. A person who drives wild game from under cover for a hunter.
" of a bicycle to the Berkeley studio each day, but not for hack of funds. In fact, the mean salary in the industry is about $75.000. However earnings vary depending on skill area the FX studio, the artist's portfolio, metropolitan region, and a host of other factors.

--Sonya Donaldson

RUBEN SANTIAGO-HUDSON: FROM STAGE TO SCREEN

On Broadway, Ruben Santiago-Hudson feels alive. "It's the only place that I think I have been totally whole," says the 50-year-old writer-actor-producer-director." All my possibilities can be reached and felt and there are no boundaries to what I can do in the theater." Currently, he's directing Seven Guitars, the same August Wilson play for which he won a 1996 Tony.

For a growing number of black playwrights and directors, the stage has become the path to the screen. Santiago-Hudson is probably best known as the writer and executive producer of Lackawanna Blues, the HBO Films" Emmy Award-winning hit that takes an inspiring look at the intertwining, yet complicated lives of black folks in the segregated North during the '50s and '60s. The stage production received two OBIE Awards and a Drama Desk nomination.

The film was HBO's most-watched original movie for 2005, and Santiago-Hudson says, "What Lackawanna Blues did was make my name familiar, gave me an opportunity to get certain people on the phone, and gave me a certain validity as a screenwriter."

In recent years, Hollywood has come to appreciate the fact that African American moviegoers can determine whether a movie will open big and that black television viewers can make a show a hit. However, Santiago-Hudson says, that realization doesn't mean important projects like his proposed mini-series on the Harlem Renaissance will get made. So he's on a mission: Over the next year, he plans to present Hollywood with a number of projects that offer a well-rounded depiction of black life. But he knows it will not be easy. "At this point, I can't even get them to talk to me about a Lackawanna Blues television series." he says of execs with green-lighting authority.

Santiago-Hudson, who plays black chemist Percy Julian in the upcoming TV movie Forgotten Genius, isn't giving up on his desire to bring positive stories of African Americans to the screen. "Every day I get up and I think it's possible for us to tell these stories and it excites me. And everyday I hear the word "no." That just fuels me. Other people are always going to limit you. but i want to make a difference."

--Tanisha A. Sykes

EVA Eva

to marry winner of singing contest. [Ger. Opera: Wagner, Meistersinger, Westerman, 225–228]

See : Prize



1. Eva - A toy ALGOL-like language used in "Formal Specification of Programming Languages: A Panoramic Primer", F.G.
 DAVIS: MADE FOR DVD

Eva Davis always knew she'd fall into the entertainment business. She just wasn't sure where she would land. But two years after joining Warner Home Entertainment, Davis nabbed the coveted job of vice president of targeted acquisitions and marketing at the media giant. In a nutshell, Davis is now responsible for managing worldwide acquisitions of "everything related to home entertainment," including the made-for-DVD market.

That's no small feat when one considers that to date, Warner Home Video bus 19% market share in the United States for 2006. And with Warner Home Entertainment's new agreement with Film Life Inc.--the company that produces the annual American BlackFilm Festival and the Black Movie Awards--to distribute independent urban films on DVD, Davis is now in a position to bring more diversity to that segment of the film industry. "There is an untapped niche of African American as who want good, quality films," says Davis. "This agreement allows us to leverage the [ABFF] brand to make consumers aware of the wonderful stories out there that they might not have seen." In the first quarter of 2007, Spark, a thriller starring a pre- Hustle and Flow Terence Howard, and Soul Food's Nicole Ari Parker
For the comedic actress born 1978, see Nicole Parker.
Nicole Ari Parker Kodjoe, also known as Nikki Kodjoe (born Nicole Ari Parker on October 7, 1970 in Baltimore, Maryland) is an American actress, who was briefly a model.
, will be the first film to make its debut under the Warner/Film Life banner, Davis says the agreement calls for the distribution of between four and eight films in 2007.

Davis is one of perhaps two African Americans in the industry who have acquisition and signing power, says Jeff Clanagan, founder and CEO of Code Black Entertainment, a Los Angeles-based company that specializes in the production and distribution of made-for-DVD films. Clanagan cut his teeth in the hip-hop and urban video arena and later (with Master P) pioneered the made-for-DVD industry back when VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  still ruled. The multi-billion dollar DVT See deep vein thrombosis. ) industry, "accounts for about 60% of studio revenues, surpassing theatrical revenues," he says. Tapping into the urban made-for-DVD marketplace allows compares like Warner, with its various entities and distribution channels, to enjoy a larger slice of that pie.

Citing made-for DVD movies such as Carlito's Way: Rise to Power, Davis adds that the made-for-DVD market is "up double digits in the last year in terms of percentage growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
, and urban film dramas and comedies have been the driving force. Further, African Americans have been at the forefront, of the phenomenon, purchasing more DVDs than any other ethnic group, she says, as well as snatching up leadership roles in the burgeoning industry. "This is an exciting area, and we're trying to find the smartest way to exploit that opportunity to provide high-quality, urban-targeted content."

--Sonya Donaldson

SANAA HAMRI, LIGHTS, CAMERA, DANCE!

Music videos are often treated like the movie industry's rebellious stepchildren--constantly being punished for pushing the boundaries of drugs, sex, an hip-hop culture. That's exactly why Morocco native and self-identified radical Sanaa Hamri, 31, decided to direct videos for other artists who refuse to be boxed in. Her handiwork can be seen in the videos of Dr. Dre, Mariah Carey, Destiny's Child, Sting, and Jay-Z, to name just a few. "I really believe that the first philosophy of life [is] you create your reality. If you believe it's going to be different for you to do anything, it will be. If you go into a situation with a chip on your shoulder, it's gonna be hard. If I had that attitude, I would not be where I am," reveals Hamri.

The self-taught director went on to put her stamp on the $600 million music video industry, receiving numerous award nominations for her work, including Prince's "Musicology musicology, systematized study of music and musical style, particularly in the realm of historical research. The scholarly study of music of different historical periods was not practiced until the 18th cent., and few published efforts were rigorously researched. " and "Black Sweat," Common featuring Mary J. Blige's "Come Close," Heather Headley's "He Is," and India.Arie's "Little Things." She is currently directing several episodes of ABC's hit show Desperate Housewives.

Hamri built a reputation as a no-nonsense director with an itch to eradicate social cliches, so it's no wonder the Focus Features script for the $11.5 million film Something New, starring Sanaa Lathan, Simon Baker, and Blair Underwood, landed on her desk. The movie chronicles the sometimes hysterical and sometimes heartbreaking experiences of a black woman involved in an interracial in·ter·ra·cial  
adj.
Relating to, involving, or representing different races: interracial fellowship; an interracial neighborhood.
 love affair. "I thought it would be really fresh to show an African American woman dealing with dating outside her race because we never really see that," explains Hamri, who immediately identified with the characters because she is the product of an interracial marriage (her father, now deceased, was a North African Muslim and her mother is a Russian American Jew). "We all have our own prejudices and we need to break through that, whatever it is. That's what I want to express in my work and it's what I'm really passionate about."

--Nicole Marie Richardson
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Title Annotation:BUSINESS OF ENTERTAINMENT
Author:Richardson, Nicole Marie
Publication:Black Enterprise
Date:Dec 1, 2006
Words:5148
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