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Reef Closes First Round Financing with Viventures, Cisco Systems, and Net Fund Europe; First Round Financing Propels Reef to World Stage.


BRUSSELS, Belgium--(BUSINESS WIRE)--Nov. 8 1999--

Reef (www.reef.com), a global Internet software company providing a complete and modular suite of Internet applications called Reef Internetware, announced today that it has secured $13 million in private equity for its first round of financing.

Investors include Viventures, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Net Fund Europe and private investors. The investments will fuel Reef's aggressive growth in the Internet application market.

"The multiplication of complex Internet applications requires increasing and costly integration efforts," stated Jean-Pascal Tranie of lead investor Viventures, an investment fund led by the $30 billion Vivendi Group. "With their integrated and modular product offering leveraging cutting-edge technology, Reef is the answer to this challenge.

"Similar to building blocks, Reef's applications allow companies to deploy their business online faster and more cost-effectively. For customers, Reef's suite of Internetware helps to rapidly gain a competitive advantage. Reef's comprehensive product line and its immediate benefits for customers motivated our investment in the company," he said.

Clearly positioned to become the industry leader, Reef offers customers an easy-to-use, scalable and rapidly deployable Internet application environment that empowers all businesses to efficiently manage their value chain without technical knowledge.

Reef's integrated suite of Internet applications enables every business to transition to e-business at Internet speed. Enterprises can adapt their business applications to ever-changing business needs without investing in user training and costly application redeployment re·de·ploy  
tr.v. re·de·ployed, re·de·ploy·ing, re·de·ploys
1. To move (military forces) from one combat zone to another.

2.
.

This first round investment will continue to build momentum for Reef's aggressive growth in the Internet application market. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Philippe Brawerman, Reef President, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder, "Our company is committed to gaining significant market share in the Internet application market.

"The recent investments will be used to expand our world class engineering team, rapidly deploy new products, to acquire innovative Internet applications and systems integration resources, and to extend the reach of our sales and support organizations that serve our customers worldwide."

Reef currently has offices in Brussels, Belgium; San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; Sydney, Australia; and Paris.

The company, led by Brawerman who formerly was President of Europe, Africa and the Middle East for CISCO Systems, is in the process of launching the second version of its Internetware product suite.

Gregoire Revenu, Director of the Investment Banking Group at Bryan Garnier & Company said, "The company expanded very rapidly during the past nine months and has structured a management team and implemented processes which we believe will allow Reef to manage an impressive growth in the future."

About the Investors

Established in September 1998, Viventures is a venture capital fund with a presence in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  (San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.) and in Europe (Paris). The Fund provides capital for innovative telecommunications and Internet businesses.

Created by the Vivendi Group, the Fund's largest investor, it now maintains investments in 16 leading financial and industrial corporations with substantial interests in the high-technology industry. Viventures has financed 25 companies including iMediation, QXL QXL Quixell (European online auction website)
QXL Quark Express Element Library
, AdAuction and Cyras in France.

Cisco Systems is the worldwide leader in networking for the Internet. Since shipping its first product in 1986, the company has grown into a global market leader that ranks number one or number two in market share for virtually every market segment in which it participates. Since becoming a public company in 1990, Cisco's annual revenues have increased from $69 million in that year to $8.46 billion in fiscal 1998.

As measured by market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
, Cisco is among the largest in the world. It employs approximately 20,600 people worldwide and sells its products in approximately 115 countries.

Net Fund Europe (NFE NFE

nitrogen free extract.
) is a recent Belgian investment Fund focusing exclusively on Internet initiatives. Founded by the Mitsika group (Carpetland, Brantano: $57 million revenues in fiscal 1998), NFE gathers both private and institutional investors as well as banks and industrial corporations. The objective of NFE is to invest in 15 to 20 early-stage Internet software and e-commerce companies.

Bryan Garnier & Company is a European Investment Bank European Investment Bank, nonprofit bank created in 1958 by the six founding countries of the European Economic Community (now part of the European Union [EU]).  focusing on European Growth Companies. Its corporate finance team serves leading companies in the IT, Telecom, Media and Internet industries. Its corporate finance activity includes private placements and public offerings (IPOs and security issues in primary markets in Europe).

Bryan Garnier & Company has a leadership position in European private placements with nearly 60 million Euros raised in 1999 for companies including OMNITICKET NETWORK, SCORT and REEF.

About Reef

Reef is a global Internet software company providing a complete and modular suite of enterprise-wide Internet applications. Reef's Internetware is built on an open, integrated application platform empowering business management using a simple Internet browser See Web browser. .

Reef Internetware enables e-commerce, online publishing and content brokering, multimedia asset management, business process re-engineering See reengineering.

(business) Business Process Re-engineering - (BPR) Any radical change in the way in which an organisation performs its business activities. BPR involves a fundamental re-think of the business processes followed by a redesign of business activities to
, and community building. Reef is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 financed by Viventures, Cisco Systems, Net Fund Europe and individual investors.

For further information, visit http://www.reef.com

Note to Editors: Reef, Reef Publisher, Reef Commerce, Reef MediaCatalog, Reef Forum, Reef Tribe Manager, and Reef Form Manager are trademarks of Reef. All other trademarks and registered trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 1999
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