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Reed enters into partnership with Sinopharm Exhibitions Co.


China's largest pharmaceutical company and Reed Exhibitions (Norwalk Norwalk (nôr`wôk').

1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but
, CT), the world's leading exhibition organizer, have agreed on a major joint venture in the Chinese exhibition industry. China National Pharmaceutical Group Corporation (Sinopharm: Beijing) has agreed to sell Reed Exhibitions a 50% share in its subsidiary, the China Pharmaceutical Exhibition Corporation ("CPEC CPEC California Postsecondary Education Commission
CPEC Continuing Professional Education Committee
CPEC Coalition for the Prevention of Economic Crime
CPEC Close Precision Engagement Course
CPEC Central Power Electric Cooperative (Minot, ND) 
"). The new joint venture will be called Reed Sinopharm Exhibitions Co. Ltd.

Sinopharm is the leading Chinese company in the research and development, manufacture and distribution of pharmaceuticals and medical instruments. CPEC is China's leading organiser of trade shows and events for pharmaceutical products, medical devices and other healthcare products. The management of the joint venture will include executives from both partners reporting to a board of directors with representation from Sinopharm and Reed Exhibitions.

Madame Zheng zheng (zhēng),
n a Chinese term for an acupuncture diagnosis achieved by thoroughly examining and interviewing a patient.
, Chairman of Sinopharm, commented: "The exhibition industry is a sunrise industry Sunrise Industry

Slang for a new, emerging growth industry that is expected to be a strong sector in the future.

Notes:
The sectors that sunrise industries replace are sometimes referred to as sunset industries.
 and it has the power to stimulate the growth of other sectors. China's reform policies have given impetus Impetus is a stimulus or impulse, a moving force that sparks momentum.

Impetus may also refer to:
  • Theory of impetus, an obsolete scientific theory on projectile motion, superseded by the modern theory of inertia
 to the domestic exhibition industry which is expanding at 20% per annum Per annum

Yearly.
. We strongly believe that Reed Sinopharm will not only consolidate its top position in the Chinese healthcare exhibition market but will also expand to international markets to become a global leading exhibitions organizer in the medical and pharmaceutical sector." Sinopharm currently owns and operates 11 exhibitions in the fields of pharmaceutical drugs, medical equipment and related areas.

Mike Rusbridge, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Reed Exhibitions, said the deal "marks an important step in the development of our business in China. The combination of our existing exhibition portfolio and this new joint venture firmly positions Reed Exhibitions among the leading organizers in China. The agreement is a pioneering one between a private exhibition organizer and a Chinese State Owned Enterprise. I strongly believe that forging public/private partnerships is an important component of our overall strategy for Reed Exhibitions in China."
COPYRIGHT 2005 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Publisher
Date:Sep 1, 2005
Words:309
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