Reed Business Information Selects Unica Corporation for Advanced Web Analytics.Affinium NetInsight The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. provides publishing enterprise with more comprehensive view of customer interactions, optimizing marketing and increasing revenue WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of enterprise marketing management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) solutions, announced today that Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. , one of the largest business-to-business publishers in the U.S. and a member of the Reed Elsevier Group plc., has selected Unica's web analytics solution, Affinium[R] NetInsight[TM], to improve revenue, optimize optimize - optimisation operations and decrease expenses through a better understanding of web site behavior and factors that influence its audience, advertisers, technology, people and processes. Reed Business Information is using Affinium NetInsight to enhance its marketing campaigns, as well as other business projects and initiatives, to capture company and customer data, and to better plan and predict customer interactions. More than 1,000 people throughout the country will be using the solution from operations, finance, IT, sales and marketing, editorial, and production teams. "We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a next-generation web analytics solution that would support our Web 2.0 initiatives and provide the scalability and performance needed for large enterprises with terabytes of data and an extensive data warehouse. We needed a solution that was flexible enough to support the most advanced reporting and analysis, but also provided out-of-the-box reporting and ease-of-use for our thousands of users across departments," said Sean Keaveny, VP, Operations, Reed Business Interactive. "Affinium NetInsight offers all of this along with an advanced and unique hybrid data collection capability that will expand our ability to fully analyze customer behavior. As a successful media enterprise with volumes of data, the granularity The degree of modularity of a system. More granularity implies more flexibility in customizing a system, because there are more, smaller increments (granules) from which to choose. that this solution provides, along with its open architecture, allows us to truly integrate online and offline behavior and improve customer interactions across touch points." "Reed Business Information wanted a web analytics solution that could go beyond traditional metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and provide a truly comprehensive view of its customers and audiences across different online channels, as well as offline channels," said Yuchun Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Unica Corporation. "We are excited to work with Reed Business Information to help them foster their strategic vision for new media web analytics and intelligence." About Unica Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affiniun NetInsight[TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. ; Elana Anderson, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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