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Reed's, Inc. Retains Integrated Corporate Relations for Full Service Investor Relations.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Reed's, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:REED) announced today that it has retained Integrated Corporate Relations, Inc. (ICR (Intelligent Character Recognition or Image Character Recognition) The machine recognition of hand-printed characters as well as machine printing that is difficult to recognize. ) to develop and manage its investor relations Investor relations

The process by which the corporation communicates with its investors.
 program. ICR will be providing full-service investor relations for Reed's, including strategic counseling and proactive outreach to the investment community.

Christopher Reed, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , stated, "We are excited to announce our partnership with ICR as we are committed to increasing our visibility within the investment community and enhancing shareholder value. We want to ensure that our shareholders, potential investors and fellow industry professionals are kept well informed of the exciting progress being made at our company. We believe the team at ICR has extensive knowledge of the capital markets arena, as well as experience in the healthy-living sector. We look forward to leveraging ICR's reputation within the investment community to strengthen our ability to more effectively target our communications to interested stakeholders."

John Mills
For other people with this or similar names, see John Mills (disambiguation).


Sir John Mills, CBE (born Lewis Ernest Watts Mills; 22 February 1908 – 23 April 2005) was a popular Academy Award winning English actor who made more than
, Senior Managing Director of ICR, said, "We are pleased to partner with Reed's as they seek to raise their profile with potential stakeholders and analysts. The Company has been driving growth through new product introductions and adding points of distribution within the natural food marketplace, while expanding sales within mainstream markets and distribution channels. We believe the Company has a superior product offering in a rapidly growing market and we look forward to working with management to deliver this exciting growth story to Wall Street."

About Reed's, Inc.

Reed's, Inc. develops, manufactures, markets and sells innovative, all natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed's Ginger Brews, Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's Ginger Ice Creams. Additionally, the Company has acquired Virgil's Root Beer Virgil's Root Beer is a microbrewed gourmet root beer made in Los Angeles, California by Reed's, Inc. Its brewing process, developed by Chris Reed, is similar to that used in real beer. It can even be found sold in pint bottles and small kegs.  and China Cola product lines. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com.

About Integrated Corporate Relations, Inc.

Founded in 1998, Integrated Corporate Relations (ICR) is a leading strategic communications firm, focused on investor relations and corporate public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . With more than 200 clients, ICR is a top 20 independent agency and has been recognized by PRWeek Magazine as one of the country's fastest growing firms in each of the last five years. For more information about ICR, please visit the company's website at: www.icr-online.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2007
Words:413
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