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Reebok to Become an Official Licensee of Major League Baseball Fan and Lifestyle Apparel.


Deal Expands Brand's Partnership with MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) 
 

CANTON, Mass. -- Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
 Properties has agreed to name Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 as an official licensee of MLB apparel for the fan and lifestyle consumer. The multi-year apparel partnership expands Reebok's current partnership with the League, which, in February 2004, named the Reebok Brand as the MLB Authentic Collection Official Supplier of footwear.

The Major League Baseball fan and lifestyle apparel product range will include adult-sized non-authentic knits and wovens, including polos, windwear, outerwear and bottoms. This collection, which will be available at sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 and specialty retailers throughout the U.S. beginning July, 2007, is designed to complement Reebok's MLB fan and lifestyle footwear range.

"Reebok's expertise in designing and developing top quality sports licensed apparel is unparalleled, and we are excited that Major League Baseball fans and other consumers will soon have the opportunity to benefit from and experience this expertise," said Paul Harrington, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Reebok Brand.

"Reebok has been tremendous in its ability to consistently produce top-quality licensed merchandise in designs and fabrics that meet the needs of today's fans," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "We look forward to expanding our relationship and creating new items that will inspire fans to incorporate supporting their favorite team into more aspects of their everyday lifestyle."

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP MLBP Maximum Likelihood Beamspace Processor
MLBP Major League Beer Pong
) in 1966 as the Clubs' agent for marketing and trademark licensing protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information about Major League Baseball, log on to www.MLB.com.

About Reebok International

Reebok International, based in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the Reebok, CCM CCM Contemporary Christian Music
CCM Critical Care Medicine
CCM County College of Morris (New Jersey)
CCM Chama Cha Mapinduzi (political party, Tanzania)
CCM CORBA Component Model
, Jofa and Koho brands. For more information, visit Reebok at www.rbk.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 4, 2006
Words:404
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