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Rediscovering Japan.


We can't help but be amused a·muse  
tr.v. a·mused, a·mus·ing, a·mus·es
1. To occupy in an agreeable, pleasing, or entertaining fashion.

2.
 by the media's sudden recognition that Japan possesses huge competitive strengths. The Wall Street Journal, for example, recently ran a front page story with the headline, "After Long Decline, Japan's Economy is Stirring to Life."

Of course, Japan's economy never really died and very few Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and  CEOs fell asleep at the wheel. As we wrote in March ("Japan's Crisis: How Real?"), Japanese companies This is a list of companies from Japan. Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen). See that article for more details.  have been busy streamlining and gearing up to meet emerging challenges from South Korea and China.

If any American CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  has forgotten about Japan, it's still the world's second-largest economy and is far richer than China, which is the subject of much fascination these days. Don't get swept up in media misperceptions. As you plan for 2004, make sure your company is taking Japan seriously. It's far too important to ignore.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Final Word
Publication:Chief Executive (U.S.)
Article Type:Editorial
Geographic Code:1USA
Date:Dec 1, 2003
Words:140
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