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Rediff.com Launches Consumer Banking Services in Alliance with Standard Chartered Bank.


Business Editors

MUMBAI Mumbai (mmbī`, mm`bī), formerly Bombay (bŏmbā`), city (1991 pop. , India--(BUSINESS WIRE)--June 11, 2001

Alliance to provide information on the entire range of Standard

Chartered consumer-banking products to more than 6.4 million online

customers at Rediff.com Rediff.com India, NASDAQ: REDF is a news, information, entertainment, and shopping portal. It was founded in 1996 and is headquartered in Mumbai, India with offices in New Delhi and New York, USA.

As per Alexa rating [1], Rediff is the No. 5 Indian web portal.


Rediff.com India Limited (Nasdaq: REDF REDF Roberts Enterprise Development Fund (San Francisco Bay area, California)
REDF Real Estate Development Fund
) one of India's leading Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 portals focusing on India and the global Indian community, today announced that it has entered into an alliance with Standard Chartered Bank Standard Chartered Bank (LSE: STAN, HKSE: 2888 ) is a British bank headquartered in London with operations in more than fifty countries. It operates a network of over 1,600 branches (including subsidiaries, associates and joint ventures) and employs almost 60,000 , India's premier international banks, to provide online and offline banking and related services to the Indian consumer. Services include detailed information on various deposits, loans and mortgages, credit cards, mutual funds and insurance products of the Bank. Additionally, users will be able to directly interact with the Bank and request for products online at http://standardchartered.rediff.com

This initiative is part of an ongoing strategy to identify and effectively service the varied needs of Indians INDIANS. The aborigines of this country are so called.
     2. In general, Indians have no political rights in the United States; they cannot vote at the general elections for officers, nor hold office.
 in India and worldwide, by leveraging the respective strengths and leadership positions of both the companies.

"We are pleased to announce an alliance with Standard Chartered Bank to provide Consumer Banking Services to our users in India and worldwide. This is in line with our stated India strategy to be one of the best personal financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 destinations of choice for our consumers. We will provide these services with resources for creating and enhancing wealth and integrating the online consumer experience with the domain expertise of our enabling partners" says Ajit Balakrishnan, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Rediff.com India Limited. "We believe this relationship is the beginning of a larger association between both the companies to provide the latest in banking services to our common customers" concluded Ajit Balakrishnan.

"Our tie-up with Rediff.com will allow us to make information on all our retail banking services more accessible to a large number of customers across the country and is in keeping with our objective of making banking simpler. The tie-up complements our overall consumer banking initiatives of using technology to increase convenience and widen wid·en  
tr. & intr.v. wid·ened, wid·en·ing, wid·ens
To make or become wide or wider.



widen·er n.
 the opportunities for interface with our customers. This tie-up is a step that we are taking towards our internet banking initiative that will allow us to offer online banking," said, Harpal Dugal, General Manager and Chief Executive, India, Standard Chartered Bank.

In summary, Rediff.com and Standard Chartered Bank will offer users the following banking services:
-- Online information: Users will now have access to detailed information on
all of Standard Chartered retail banking products at
http://standardchartered.redi ff.com

-- Online application: Users will be able to apply for products and services
online. On successful completion of the application process, the request will
be fulfilled through a combination of online and offline delivery systems.
These will include call centers and documentation agents across major cities
within the country. This will allow the fulfillment process to take place
offline at the convenience of the customer.

-- Customer Service: Users can place an online request for more information on
specific products and services of interest to them. These queries will be then
be attended by officers from the Bank.


Rediff.com plans to further increase its consumer financial service offerings to meet the rising demands of its large user-base within and outside of the country. In addition to the current Rediff.com - Standard Chartered banking services alliance, Rediff.com plans to forge forge

Open furnace for heating metal ore and metal for working and forming, or a workshop containing forge hearths and related equipment. From earliest times, smiths (see smithing) heated iron in forges and formed it by hammering on an anvil.
 strategic alliances with some of India's leading online and offline financial service companies in the fields of personal finance, insurance, mortgages, equity broking Bro´king

a. 1. Of or pertaining to a broker or brokers, or to brokerage.
Redeem from broking pawn the blemished crown.
- Shak.
 and mutual funds. These services will enhance Rediff.com's suite of financial offerings by leading international and national financial brands. Separately, each of the partners will be able to efficiently communicate with a large online Indian audience at Rediff.com.

About Rediff.com

Founded in 1996, Rediff.com India Limited (Nasdaq: REDF) is one of the leading Internet portals focusing on India and the global Indian community. Currently, Rediff.com's web site consists of interest specific channels, extensive community features, local language editions, sophisticated search capabilities and online shopping. Rediff.com also provides users extensive Internet community offerings, which include e-mail, chat, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  and personal homepages, all tailored to Indian interests. Rediff.com has developed its offerings based on the demands and the requirements of its users. The company also has a U.S. edition of its site, with content relevant to the Indian community in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

About Standard Chartered Bank

Standard Chartered Group in India has a combined customer base of 2.4 million in retail banking and over 1200 corporate customers. Key businesses include consumer banking - primarily credit cards, mortgages, personal loans and wealth management - and - wholesale banking, where the Bank specializes in the provision of cash management, trade finance, treasury and custody services. Standard Chartered is a London-based international bank focused on the emerging markets of Asia, Africa, the Middle East and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . The Group has a network of over 740 offices in more than 55 countries and assets of approximately US$90 billion. With a presence in Asia and Africa that goes back nearly 150 years, Standard Chartered has an in-depth understanding of, and a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 commitment to, emerging markets.

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include, but are not limited to competition, acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with consumer transactions, widespread adoption of the internet, as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited may, from time to time, make additional written and oral forward looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Jun 11, 2001
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