Reddi Brake supply hires Gerald Birin as new chief financial officer.VENTURA, Calif.--(BUSINESS WIRE)--Nov. 15, 1995--Reddi Brake Supply Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :REDI) Wednesday announced the hiring of Gerald Birin, a seasoned, professional financial executive as its new chief financial officer. Birin, a corporate financial executive with high level experience in industry and in public accounting, comes to Reddi Brake Supply from Beach Patrol Beach patrols are groups of lifeguards usually hired to be responsible for public safety of those who visit a particular beach. The lifeguards are responsible for medical emergencies and any other possible event that may occur on a beach. Inc., a Los Angeles-based apparel manufacturing company. Birin, a licensed certified public accountant Certified Public Accountant (CPA) An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state. in California, served as Beach Patrol's chief financial officer from 1991 through October 1995. Birin replaces Michael Cassidy For the actor, see . Michael Morris Cassidy (born May 10, 1937) is a Canadian politician. He served in the Legislative Assembly of Ontario from 1971 to 1984, and in the Canadian House of Commons from 1984 to 1988. who left the company on Oct. 31, 1995 to pursue other interests. "Gerald Birin brings to Reddi Brake a great combination of high level technical skills and strong, bottom line management capability," said William M. Leider, president and chief executive officer. "Gerald will play a major role in our strategic and financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against as we strengthen our management foundation and continue our growth," Leider said. Birin, 38, is a native of South Africa were he received a Bachelor of Commerce The Bachelor of Commerce is a bachelor's degree in business management, accounting and economic fields. The degree is also known as the Bachelor of Commerce and Administration (BCA). degree in Economics and Business Economics and a Bachelor of Arts, Honors degree in Psychology from the University of Port Elizabeth, South Africa. He came to the United States in 1986 and has worked in both public accounting and private industry here. Reddi Brake Supply Corp. operates 99 Reddi Brake outlets in 30 states providing two-step distribution of brake systems, chassis components and other auto undercarriage parts to professional installers. CONTACT: Reddi Brake Supply Corp. William M. Leider, 805/644-8355 ext. 163 or Mallory Factor Inc. Bob Chew, 213/937-9696 |
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