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Redback Networks Expands Operations to Europe.


SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 11, 1999--

Redback Is First Subscriber Management System Vendor to Tap into

Expected $2-Billion-plus European Broadband Market

Redback Networks Redback Networks is a telecommunications equipment company. History
Redback Networks was founded in August, 1996. Redback is an ERICSSON subsidiary since the beginning of 2007 (was previously traded on NASDAQ under the symbol RBAK).
, Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RBAK RBAK Redback Networks Inc. (stock abbreviation, AMEX)
rBAK Remote Backup
) today announced the opening of its European headquarters in Rotterdam, The Netherlands, and its regional offices in London, Paris, and Frankfurt, making the company the first to deliver Subscriber Management Systems(TM) (SMSs) to international markets. Redback will supply Europe's leading carriers, Internet Service Providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISPs), and cable Multiple Service Operators (MSOs) with advanced networking solutions for the rapid deployment of high-speed broadband access See broadband and wireless broadband.  to the Internet and corporate networks.

Datamonitor predicts that the European market for cable modem cable modem

Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet.
 services (access, services, and modem leasing services) will reach $530 million and Asymmetric Digital Subscriber Line (communications, protocol) Asymmetric Digital Subscriber Line - (ADSL, or Asymmetric Digital Subscriber Loop) A form of Digital Subscriber Line in which the bandwidth available for downstream connection is significantly larger then for upstream.  (ADSL See DSL.

ADSL - Asymmetric Digital Subscriber Line
) services (access and modem leasing services) will grow to $1.5 billion by the year 2000. With Redback's award-winning Subscriber Management Systems, European carriers, ISPs and MSOs will be able to sign up and manage thousands of broadband subscribers without having to rebuild their existing network infrastructures. Once subscribers have access to broadband services, service providers can use their Redback SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 solutions to speed deployment of new, value-added broadband services -- such as news, music, movies and other "on-demand" services -- regardless of the access technologies the subscriber uses -- xDSL, cable, fiber or wireless.

"The time is ripe for us to start offering our Subscriber Management System to European service providers, since they are just now beginning to deal with the burden imposed by quickly provisioning huge numbers of new broadband service customers," said Dennis Barsema, president and chief executive officer at Redback Networks. "Another big plus is that our customers can use the SMS to handle accounting and management control over end users and direct them to any specified network designation."

"The market for broadband services -- including DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
, cable modems, and wireless -- is simply exploding in Europe," said Danny Briere, president of Boston-based TeleChoice. "Not only are the CLEC (Competitive Local Exchange Carrier) An organization offering local telephone service that is not one of the traditional telephone companies. The Telecommunications Act of 1996 allowed competition to the incumbent telcos (ILECs), enabling new companies (CLECs)  and alternative local carrier markets opening up, but the Applications Services Providers (ASPs) are also taking off. Aside from access to the copper links, the single biggest factor holding most people back is resolving back-office issues -- billing, customer care, and Operational Support Systems."

Joop van Aard is leading Redback's international expansion efforts as vice president of operations for Europe, the Middle East, and Africa. He established the European head office in Rotterdam, recruiting a sales and technical support organization, and he created distribution channels in Europe, the Middle East, and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) for Redback's SMSs. Formerly, van Aard was the EMEA vice president for Lucent's Data Network Systems division.

"Redback will be an aggressive player in the international market," said van Aard. "We are bringing our European sales offices up to strength quickly, and we are actively working to develop mutually beneficial relationships not only with service provider customers but also with European technology vendors."

As part of its European initiative, Redback is implementing a European Customer Support Center in Rotterdam that will provide 24-hour "follow the sun" support to its international customers. Additional support will be provided by Redback global partners Nokia and Fujitsu as well as by local partners, including Keynet in the United Kingdom, Pandacom in Germany, and Telindus in The Netherlands. Redback will partner with additional companies during the coming six months as it developers its regional partner model.

About Redback Networks, Inc.

Founded in 1996 and headquartered in Sunnyvale, Calif., Redback Networks, Inc., is a leading provider of advanced networking solutions that enable carriers, cable multiple system operators (MSOs), and service providers to rapidly deploy high-speed broadband access to the Internet and corporate networks. The company's Subscriber Management System(TM) (SMS) connects and manages large numbers of subscribers using any of the major high-speed access technologies such as Digital Subscriber Line See DSL.

(communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and
 (DSL), cable, and wireless. The SMS received Best of Show honors for WAN and remote access equipment at NetWorld+Interop, Las Vegas, in May 1998, and was honored by Telecommunications Magazine as one of the "Lucky 13" hot products in telecom at the SUPERCOMM '99 show in Atlanta.

Customers wanting more information about Redback products can visit its World Wide Web site at http://www.redback.com, or contact the company at 408-548-3500.

Redback and the Subscriber Management System are trademarks of Redback Networks, Inc. Other trademarks, service marks, and trade names belong to their respective owners.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended, including statements regarding Redback Networks' expectations, beliefs, intentions, or strategies regarding the future. Forward-looking statements include statements regarding future sales. All forward-looking statements included in this document are based upon information available to Redback Networks as of the date hereof, and Redback Networks assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to Redback Networks' business are set forth in Redback Networks' Form S-1, as amended and filed with the Securities and Exchange Commission on May 17, 1999, and the other reports filed from time to time with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 11, 1999
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