RedHerring.com Selects Solbright to Automate Advertising Workflows.Business and Technology Editors NEW YORK--(BUSINESS WIRE)--Feb. 13, 2001 Leading technology business site deploys Solbright's workflow systems and outsourcing group to maintain robust growth and superior customer service Solbright, Inc., the leading provider of technology solutions and outsourced services that streamline Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. business workflows, and RedHerring.com, the leading business technology site, announced today that Solbright's AdSuite(TM) system and Solbright Outsourced Solutions(SM) (SOS SOS, code letters of the international distress signal. The signal is expressed in International Morse code as … — — — … (three dots, three dashes, three dots). (SM)) group has been deployed to automate workflow infrastructure and provide trafficking, sales support, and inventory management services at RedHerring.com. "Solbright solutions provide RedHerring.com the resources and infrastructure needed to keep pace with our explosive growth of advertising impressions" said Mike Wilson Mike Wilson could refer to the following people:
The Solbright Outsourced Solutions team is analyzing RedHerring.com's workflow and training sales and operations personnel to streamline internal ad operations, processes, and procedures. The SOS team of experienced traffickers also manages the primary ad server interaction for RedHerring.com. This interaction includes campaign creation/activation, creative and campaign changes, and deactivation de·ac·ti·vate tr.v. de·ac·ti·vat·ed, de·ac·ti·vat·ing, de·ac·ti·vates 1. To render inactive or ineffective. 2. To inhibit, block, or disrupt the action of (an enzyme or other biological agent). 3. of campaigns. Additionally, the SOS team provides all advertiser delivery reports and troubleshoots campaign delivery variances. Solbright's AdSuite system provides a workflow automation See workflow. infrastructure to enable RedHerring.com to reduce the time, cost, and complexity of selling, trafficking, testing, and billing online advertising. Solbright's integrated solutions also enable RedHerring.com to focus on its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
"RedHerring.com is one of the technology industry's leading sites, experiencing tremendous growth in revenue and new advertisers," said Key Compton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Solbright. "By deploying Solbright's solutions, RedHerring.com can focus on continuing this growth, while providing superior customer service to all of its clients." About RedHerring.com RedHerring.com blends strategic business data with the unique Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: insider perspective to create an online, interactive link between business, technology, and capital. Unmatched in its personality and predictive power The predictive power of a scientific theory refers to its ability to generate testable predictions. Theories with strong predictive power are highly valued, because the predictions can often encourage the falsification of the theory. , RedHerring.com provides news analysis and opinion on today's top stories, ideas, and investments, explaining what's new in the business of technology and why it matters to the business leaders and investors who are shaping the future of business. About Red Herring Communications Red Herring is an integrated media company that provides strategic technology business information to the leaders of technology-driven businesses. Founded in 1993 to create and publish a national magazine, the company has evolved into the leading source of insider perspective on technology and business. Today, Red Herring Communications produces, distributes, and broadcasts its unique blend of news, commentary, and analysis online, in print, and through events. These media venues provide coverage of technology business news and events that is opinionated o·pin·ion·at·ed adj. Holding stubbornly and often unreasonably to one's own opinions. [Probably from obsolete opinionate : opinion + -ate1. , predictive, and actable. Red Herring Communications is privately held and based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . About Solbright, Inc. Solbright, Inc. is the leading provider of technology solutions and outsourced services that automate and streamline Internet advertising workflows for media buyers and sellers. The Solbright Outsourced Solutions (SOS) group enables web sites and agencies to outsource advertising operations to an experienced and dedicated staff of industry experts, leveraging Solbright's unique technology and ASP infrastructure. Solbright's AdSuite and Dispatch(TM) systems provide automated solutions that dramatically reduce the time, cost, and complexity of buying, selling, trafficking, testing, tracking, and billing advertising on the Internet. The Company's solutions enable web publishers, rep firms, advertising agencies, and direct marketers to profitably scale their Internet marketing See Internet advertising. and advertising operations and enhance customer care. For further information regarding Solbright, Inc. and its full range of products and solutions, please visit www.solbright.com. Solbright is a trademark and a registered service mark, and AdSuite, Dispatch, Solbright Outsourced Solutions, SOS, and the Solbright logo are trademarks and/or service marks of Solbright, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion