Red-y for Something New? Murad Introduces Redness Therapy, The First Complete Line to Combat Rosacea-Like Redness and Sensitive Skin Irritation.

Lifestyle Editors/Health Writers

LOS ANGELES--(BUSINESS WIRE)--June 14, 2004

Get the red out! The NEW Redness Therapy(TM) line by Murad is the first ever skincare regimen created to address Rosacea-like redness and associated skin concerns.

Nearly 14 million Americans suffer from Rosacea; still most go untreated as it is often misdiagnosed as acne, due to similar redness, sensitivity, and pimples. However, today Dr. Howard Murad, dermatologist, CEO and founder of Murad, Inc. and author of "Wrinkle-Free Forever," has the solution.

The Murad Redness Therapy line consists of four products: Soothing Gel Cleanser, Recovery Treatment Gel, Correcting Moisturizer SPF 15, and Neutralizing Treatment Powder. When used together as a system these specially formulated, patented products reduce redness, skin irritation, sensitivity, stinging and dryness that are especially debilitating.

As a pioneer in the field of skincare, Dr. Murad created this highly specialized line by researching ingredients never before used in skincare products. Dr. Murad says, "Before there were medicines, there were foods. In the continuing effort to understand the benefits of nature, I've used food sources as the foundation for many of my scientific formulas including sugar cane, pomegranate extract and now the goji berry. While there is no cure or prevention for Rosacea, I have incorporated many of nature's ingredients to calm the symptoms and ease the discomfort.

"Goji berries have been used in traditional Mongolian and Tibetan medicine for centuries as a powerful antioxidant with 500 times the vitamin C of oranges. Considered one of the most nutritionally dense foods on the planet, goji berries are full of essential fatty acids and 18 amino acids. They provide superior protection and healing to inflamed skin as well as reduce free radical damage and overall redness."

The Murad Redness Therapy(TM) line includes four breakthrough skincare products:

-- SOOTHING GEL CLEANSER -- Cleanse away impurities while

reducing redness with this patented gel that comforts the

skin, reducing heat and inflammation. Moisture-enriched beads

soften rough, dry skin while Goji Berry extract provides

superior protection against inflamed skin. ($22)

-- RECOVERY TREATMENT GEL -- Azelaic acid and vitamin K improve

hydration and calm flushed skin while Goji Berry extract

accelerates the healing of dry, flaky skin, Zinc Oxide and

Peppermint Leaf Extract soothe skin and help reduce stinging

and sensitivity to improve skin comfort all day. ($45)

-- CORRECTING MOISTURIZER SPF 15 -- Neutralize and protect

inflamed, irritated skin by minimizing redness with color

correcting tint while shielding against sun irritation.

Vitamin K reduces surface redness while Goji Berry extract

reduces inflamed skin and free radical damage. ($32)

-- NEUTRALIZING TREATMENT POWDER -- Delivers treatment on the go

with a green powder treatment to relieve and comfort the skin,

while immediately covering redness. Goji Berry extract

provides trace minerals to strengthen skin while Vitamin K and

Zinc Oxide reduce overall redness and heals irritated skin.

($30)

-- REDNESS THERAPY(TM) FACIAL - In addition to the home-use

regimen, a professional strength spa facial is available

allowing sensitive skin to benefit from the application of

two, deeply calming facial masks. Featuring Dr. Murad's

patented formulas designed to infuse ingredients that soothe

inflammation and strengthen the skin's barrier function to

allow maximum relief. This therapeutic facial cools skin on

contact, instantly alleviates redness and sensitivity and

restores hydration and suppleness. (coming soon to fine salons

and spa locations nationwide)

Murad products are available at the Murad Medical Spa, Los Angeles, Sephora stores, and other Murad selected salons and spas. For the locations offering Murad professional services, please call 1-800-33-MURAD or visit www.murad.com.

Murad. Where Skincare Meets Healthcare(TM).