Red hot and dynamic: color renders a bold corporate statement. (FX Special Effects).Color is sometimes called the "silent salesman." In automobile showrooms, the color of a car, not what's under the hood under the hood - [hot-rodder talk] 1. The underlying implementation of a product (hardware, software, or idea). Implies that the implementation is not intuitively obvious from the appearance, but the speaker is about to enable the listener to grok it. , is usually what elicits an instant response, strikes a chord and often even makes the sale. Red rules Which color but red gives the most bang for the buck? What other color commands a viewer to "Stop and Look?" Red inspires When principals of Porter-Novelli, a New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, planned to remodel re·mod·el tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els To make over in structure or style; reconstruct. the corporate office, their goals were to create a cutting-edge interior design that would give prospective clients nonverbal cues to the firm's dynamics. As the new layout took shape, it became apparent that color would be the most critical element in relaying the message. Red energizes Office manager Sandy Chun says, "The colors we selected immediately convey that we are a front-running, dynamic firm." Bright colors and sharp contrasts help characterize what the staff describes as "a fun and creative atmosphere." Red excites The first thing you see when entering the reception area of the newly remodeled office are two 8-foot columns of flaming red. The columns, as well as the reception desk, are surfaced in Corian solid surfaces, in the engagingly named color "Hot." Red empowers Architect and design director for the project, John Mack John Mack can refer to:
HLW High Level Waste HLW High Low Water (same as LW neaps) International, says he wanted a sleek, seamless monolithic form that would make a commanding design statement. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mack, the 8-foot by 4-foot elliptical el·lip·tic or el·lip·ti·cal adj. 1. Of, relating to, or having the shape of an ellipse. 2. Containing or characterized by ellipsis. 3. a. columns were the largest scale application of Corian Hot his firm had ever specified. Mielach Woodwork of Edison, NJ, a company which had many years experience in conventional applications of Conan, and was totally familiar with the product's thermoforming capabilities, was called into the project. Mielach first created a male and female press, and used a thermal forming oven to create the skin or cladding of the columns in two parts. After each half was shaped to the proper contour and cooled, it was sent to the office site. There, the presses were pulled together around the columns and liquid Conan was applied to the joining seams. Then the cladding was strapped and tightened with band clamps. After two days, the clamps were removed, the joints were sanded and buffed and the Hot Corian-clad columns made their debut. The entire process took about a week, according to plant superintendent Bruce Bartholomew. "We could not have achieved this seamless appearance with any other material but solid surface," Mack says. And unlike typical drywall columns that have to be patched and completely repainted if they become scratched or nicked, Conan can easily be sanded and rebuffed. Mielach Woodwork also fabricated and installed the reception desk and presentation room coffee bar in Conan Hot, and kitchen and bathroom vanity countertops in Conan Black Quartz. Corian solid surfaces are comprised of natural minerals and pigments and high-performance acrylic. Besides snappy colors, Conan offers tactility, thermoformability, translucency and design flexibility. It is a durable, nonporous material that is stain resistant and renewable. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : SPECIAL EFFECTS is a new bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. feature celebrating the creative uses of decorative overlays, finishes, solid surfacing materials, hardware and other design-oriented materials. We invite readers to submit ideas for future Special Effects columns. Most importantly, we're interested in receiving leads that include high-quality photographs and notes about the projects depicted. Submissions can be sent to: Special Effects Wood & Wood Products/CWB 400 Knightsbridge Parkway P.O. Box 1400 Lincolnshire, IL 60069 Special Effects is now online at www.specialfxmagazine.com and at Industrial Strength Woodworking's Web site, www.iswonline.com. Read all of the Special Effects columns that have ran in Wood & Wood Products and Custom Woodworking Business since January 2001. RELATED ARTICLE: Project Notes Designers: HLW International Architecture Planning & Design New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY www.hlw.com Fabrication fabrication (fab´rikā´sh  n),n the construction or making of a restoration. & Installation: 7 Mielach Woodwork Edison, NJ www.mielach.com Key Source: Dupont Conan * www.corian.com (800) 426-7126 * Circle #200 |
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