Red Roof Inns Launches New Advertising With The Richards Group; New Campaign Highlights Brand Improvements.
To download high-resolution, print-ready JPEG JPEG
in full Joint Photographic Experts Group
Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above.
WARNING: these images are
very large (800K+)
Click here for caption
Photo Editors/Business Editors
NOTE TO MEDIA: Multimedia assets available
A photo is available at URL URL
in full Uniform Resource Locator
Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. :
DALLAS--(BUSINESS WIRE)--June 9, 2003
Red Roof Inns Red Roof Inn is a hotel chain in the United States. It is a chain trying catering to budget travelers, Red Roof properties are often distinguished by the large dark-red shingle roof that gave them their name. There are over 359 Red Roof locations in 48 states. is launching its new advertising campaign today. Set to appear on radio and TV, the spots create a more memorable personality for the brand. For the creative delivery, Red Roof Inns once again sought the aid of The Richards Group, Dallas, the lodging chain's agency of record. The new campaign features Red the Bobblehead in his new role as an employee of Red Roof Inns, while highlighting the improvements being made at the brand. The TV spots will break on network TV in select markets.
"Our focus is the mid-level business traveler who expects to find the hotel room amenities that make working on the road more convenient. Features like data ports, large workstations, speaker phone and voicemail are available at Red Roof Inns, yet at a price that satisfies the budget-conscious business travelers' bottom line needs," said Carol Kirby, executive vice president and chief marketing officer for Accor North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Red Roof Inns parent company.
Each of the four, 15-second TV spots features the reinvented Red the Bobblehead, also known as the "director of guest happiness" of Red Roof Inns. As his head bobs humorously up and down, the voice-over of actor John Goodman Not to be confused with Johnny Goodman (TV producer), Johnny Goodman, or John C. Goodman.
John Stephen Goodman (born June 20, 1952) is a Golden Globe- and Emmy-winning American actor, perhaps best known for his roles on the television series Roseanne brings Red to life.
In one spot, "Renovation," Red explains about Red Roof Inns' recently renovated and newly upgraded guestrooms, appropriately named Red's New Rooms. Red's New Rooms are being outfitted in the Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , Washington D.C. and Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation).
Baltimore is an independent city located in the state of Maryland in the United States. markets, and offer guests an even more comfortable stay. In these markets, Red Roof Inns' Business King rooms will now feature 25" TVs, built-in microwaves and mini refrigerators. The chain will renovate more than 1,700 rooms this year, and will progressively implement Red's New Rooms nationwide over the next several years.
In "Red's Hot Deals" Red tells guests about the "bundle" they can save by visiting the Red Roof Inns online. So easy to use, with only a few clicks, guests can book their trip and take advantage of the hot rates being offered during their stay. The "Free Room" spot highlights Red Roof's RediCard(TM) Preferred Member guest loyalty program. In the ad, Red reminds guests that when they stay 10 paid nights, their 11th is free - they get one "on the Roof," he says in his humorous fashion.
"The new advertising makes the Red character a bit friendlier and more lighthearted light·heart·ed
Not being burdened by trouble, worry, or care; happy and carefree. See Synonyms at glad1.
light , an image which we think will resonate better with business travelers," said Chris Smith Chris Smith is the name of:
Red Roof Inns, owned by Accor North America, is committed to providing its guests consistently with high quality rooms, friendly service, and competitive rates for more than 30 years. There are currently 360 Red Roof Inns conveniently located across the entire U.S., ready to please the busy and budget-conscious business traveler. Red Roof Inns is part of the Accor family of hotels. Accor is the largest owner and operator of hotels in the world with more than 3,800 hotels in 90 countries. Red Roof Inns can be found at http://www.redroof.com.
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Other agency clients include the standard-setting brands Hyundai Motor America, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.
Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Chick-fil-A, Nokia, Corona Beer, Fruit of the Loom Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the , Pep Boys, TV Guide, and Travelocity. The Richards Group can be found at http://www.richards.com.
Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.060903/bb3