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Red Rock P&A.


Anyone who knows the film business knows that actually making money on films is the trickiest part of the business.

The executives at Red Rock Pictures Holdings Inc. would fit into the "know the business" category. The management team, headed by Chairman and Chief Executive Robert Levy Robert Levy may refer to:
  • Robert I. Levy, American psychiatrist and anthropologist
  • Bob Levy (politician), American mayor of Atlantic City, New Jersey
, has a background that includes backing everything from "Wedding Crashers" to Mary-Kate and Ashley Olsen Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  direct-to-video projects.

Maybe it's it's  

1. Contraction of it is.

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 not surprising then, that the fledgling company--launched in August and traded over the counter--has entered the business of financing prints and advertising for feature films. Red Rock has backed just one feature film so far, National Lampoon's "Bag Boy." Red Rock's financing will typically be in the form of loans against the copyright of the pictures, providing movies and their distributors with various forms of publicity, promotions and advertising.

"The P&A funding business is an area of the entertainment industry that allows companies to generally be the last funds invested in a picture and the first funds to come out of revenues of any kind. It is the least amount of risk you can take in the business, and still participate in the long term success of the film," Levy To assess; raise; execute; exact; tax; collect; gather; take up; seize. Thus, to levy a tax; to levy a Nuisance; to levy a fine; to levy war; to levy an execution, i.e., to levy or collect a sum of money on an execution.

A seizure.
 said.
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Title Annotation:ENTERTAINMENT
Author:Riley-Katz, Anne
Publication:Los Angeles Business Journal
Date:Apr 9, 2007
Words:198
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