Red Robot, Branded Entertainment Specialists, Continues to Grow With Recent New Hires.Business Editors DENVER--(BUSINESS WIRE)--June 14, 2004 Red Robot, Inc., a full-service marketing agency with deep expertise in the emerging field of Branded Entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. , continues to grow. The company recently added two veteran marketers to their staff, and has forged a strategic alliance with a leading urban marketer. "With the addition of Drew Krejci and Evan Smith Evan Smith (b. April 20, 1966) is the current Editor in Chief of Texas Monthly. Born in New York, Smith has a bachelor's degree in public policy from Hamilton College and a master's degree in journalism from the Medill School of Journalism at Northwestern University to the team at Red Robot, we continue to grow in order to help our clients and partners reduce often complex, evolving, and overwhelming content-centric marketing challenges into actionable strategies and executable campaigns," said Tom Flanagan, the founder and Chief Executive Officer of Red Robot, Inc. "In an effort to connect entertaining experiences with an advertiser's message, we provide a reliable resource for advertising agencies, media companies and major brands to explore and develop marketing programs based on how today's multi-platform consumers find, experience and consume various forms of content." "Our strategic alliance with Sixth Sense Consulting Group and noted business development consultant Jennifer Louie will also enable us to provide our clients with enhanced resources to help their brands better communicate with urban markets," Flanagan said. Drew Krejci has been named Director of Client Services at Red Robot. Krejci brings to the company a wealth of advertising and marketing acumen accrued during his agency work in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , notably with McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies and De Plano Group. At McCann, he worked on the Sony Pictures Entertainment account where his duties included managing contracts to insertions to planning promotional events. He also worked closely with Creative, Media, Strategy and Account teams to execute programs defined by Sony's release schedules. At De Plano, Krejci worked with multi-million dollar budgets, spanning communications across all media. He graduated from the University of Colorado University of Colorado may refer to:
Evan Smith has been named Manager of Lifestyle Marketing at Red Robot. His responsibilities include leading business development and marketing initiatives primarily relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the sports, travel and tourism industries. Smith's marketing, communication and tourism experience includes his tenure with Colorado Ski Country USA, where he worked on the development of marketing programs and live events both locally and nationally with industry leading brands, including Mountain Dew mountain dew n. Illegally distilled corn liquor. , Vail Resorts Vail Resorts, Inc. runs four ski resorts in Colorado, as well as one in Lake Tahoe (on the California-Nevada border) and a summer resort in Wyoming. They also own luxury resort hotels throughout the United States. The company trades on the New York Stock Exchange, symbol MTN. , Intrawest, Aspen Ski Country, and Patagonia. As a Marketing Manager with Ticketmaster LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , the world's largest sports & entertainment ticketing distributor, he contributed to re-branding, marketing, and new business efforts in the Western US. Jennifer Louie, the founder of Sixth Sense Consulting Group, will work with Red Robot as a business development consultant. A leading lifestyle marketing consultant with expertise in the Urban, Hispanic and Asian markets, her clients have included the Russell Simmons Russell Simmons (born October 4 ,1957 in Queens, New York), is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, founder of another label, Russell Simmons Music Group, and creator of the clothing fashion line Phat Farm. Beverage Company, Guinness UDV/Diageo, Marvel Enterprises, Red Bull, Pepsi, Conoco Phillips/Tosco 76, San Francisco Olympic Bid 2012, Jerry Rice Enterprises, Terrell Owens Enterprises and SoBe Beverages. About Red Robot, Inc.: Red Robot is a full service Marketing Agency that leverages their unique Branded Entertainment expertise and products to create marketing programs that "customers actually want to participate in." Red Robot's products and services enable a business to blend its brand with entertaining consumer experiences, while leveraging the ability to target marketing efforts that make use of web, TV, film, music, and event based distribution channels. Additional information about Red Robot is available on their web site at http://www.redrobot.com. |
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