Red Bird Farms Opens State-of-the-Art Facility in Englewood, Colo.

ENGLEWOOD, Colo.--(BUSINESS WIRE)--March 20, 1998--Red Bird Farms, Inc., announced today that they have completed their relocation to new, state-of-the-art facilities in Englewood, Colo. from Littleton, Colo.

Red Bird Farms has been a privately held, locally owned and operated Colorado company for nearly 50 years. In 1990, Red Bird Farms was purchased by Mareo Toreto, also known to the Denver business community as owner/operator of the Kokoro Restaurant in Denver.

Red Bird Farms specializes in the processing and distribution of fresh chicken under the Red Bird label, supplying loyal customers all over Colorado. The company employs 50 people, and is celebrating its 50th anniversary next year. "The recent move was necessary because we had totally outgrown our old facilities in Littleton. Our plans for development of new products also required state-of-the-art production and warehouse space," according to General Manager Richard Knabel.

Under the leadership of Art Scibelli, Business Development Director for the City of Englewood, Red Bird Farms found an ideal new home. "Englewood offered our company the facilities we required as well as a receptive, friendly business community," Mareo said.

Red Bird Farms is an innovative leader in providing Coloradans with high quality, fresh (NEVER frozen), chicken state-wide. To guarantee truly fresh product, owner Mareo Toreto pioneered the use of vacuum packaging to keep the chicken fresh and unspoiled with longer refrigerated shelf life than other chicken products in the supermarket.

The company delivers orders overnight to the "store door" of groceries, restaurants, and butcher shops around the state, avoiding the need for warehousing and the attendant handling problems. Over 250,000 pounds of chicken per week moves through their processing facility and is distributed overnight to their customers. Red Bird's product line includes boneless, skinless tray-packed fresh chicken breasts, whole fryers, and bone-in breasts. A new line of convenience products like fresh stuffed chicken, chicken kabobs, marinated chicken breasts, and marinated whole chickens is also available. Red Bird also distributes portion controlled servings for restaurant use.

Red Bird's ongoing committment to quality and freshness has been rewarded by a strong, loyal base of Colorado customers. This steadily increasing demand for their products has fueled the growth that led to the recent move to their new home in Englewood, and the company looks forward to serving their customers for many years to come with quality, integrity and freshness.

For more information about Red Bird Farms product line, contact Cathy McCharen at 303/665-0905.

CONTACT: Red Bird Farms, Englewood

Cathy McCharen, 303/665-0905