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Red Bend Software to Establish European Headquarters to Handle Accelerating Growth in Mobile Market; Former Symbian/Sun Executive to Head Office.


Business Editors/High-Tech Writers

BOSTON--(BUSINESS WIRE)--March 17, 2004

Red Bend Software announced Irwan Owen has joined the company to establish an office in the Thames Valley This article is about the Thames Valley in southern England. For New Zealand's Thames Valley region, see Thames Valley, New Zealand, or for the ITV region in the United Kingdom, see ITV Thames Valley.  region in the UK. The office has been set up to support Red Bend's growing European customer base and increase its sales and marketing efforts for Europe. Mr. Owen, Vice President and General Manager, Europe, will head the office. He is responsible for developing business partnerships and sales and marketing strategy for Red Bend's mobile technologies within the region.

"Our presence in Europe allows us to directly support our current customers such as Siemens mobile Siemens cellular telephones were mobile phones, produced by Siemens AG.

In 2005 the Taiwanese company BenQ acquired the financially bleeding mobile phone subsidiary from Siemens and gained the exclusive right to use Siemens trademark for 5 years.
, as well as efficiently handle the increased demand for our over-the-air updating technology," said Owen. "Our strategy includes targeting major handset manufacturers as well as service providers with a solution that is reliable and cost-effective."

"Irwan is a complement to our existing management team and his experience was a perfect match to handle the accelerating pace in our market," said Yoram Salinger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Red Bend. "He is a seasoned professional and his understanding of our customers' needs is unparalleled. We are pleased to have him on our team."

Most recently, Owen was European Director and General Manager for PalmSource Inc., the makers of the PalmOS operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system.  for PDAs and Smartphones. Prior to PalmSource he held the position of Vice President of Business Management at Symbian Ltd where he and his team were responsible for the delivery of SymbianOS based devices through Symbian's equity partners and licensees.

Owen also spent five years at Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  Inc. where, as a formative member of JavaSoft Europe he led the licensing of the Java platform Running Java programs under the Java Virtual Machine (JVM). Java "platform" refers to the running of Java programs versus Java itself, which is a programming language. Java programs are machine independent and run intact on any hardware platform that has a Java interpreter (JVM).  into Northern Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the . Prior to JavaSoft, Owen ran the technology licensing businesses of SunSoft Europe. He holds a BSc. (Hons) in Computation from the University of Manchester Institute of Science and Technology The University of Manchester Institute of Science and Technology (UMIST) was a university based in the centre of the city of Manchester in England. It specialised in technical and scientific subjects and was a major centre for research. .

Red Bend's software, vCurrentMobile, enables Over-The-Air (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ) updating by creating the most compact and efficient update files (up to 10 times smaller than other methods). vCurrentMobile is based on Red Bend's patented updating technology that already has been proven in hundreds of millions of updates.

About Red Bend Software

Red Bend Software drives the development, deployment and updating of the world's most efficient software delivery solutions. By enabling reliable, risk-free online and OTA updating, installation and personalization of critical software, Red Bend helps software providers, mobile phone manufacturer and operators slash support costs, generate new revenue streams and improve customer satisfaction. Founded in 1999, Red Bend is a privately held international company with headquarters in Boston and R&D facilities in Israel. More information about Red Bend Software is available at www.redbend.com
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Mar 17, 2004
Words:446
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