Recreation for 2000 and Beyond.

Got a new Irecreation facility in mind but having trouble getting the gears cranking? Strong Side Sports, LLC may have the answer for you.

Based in Sierra Madre, Calif., Strong Side Sports is a flexible program that can finance, develop, and manage recreation facilities -- ice and inline skating rinks, health and wellness centers, gymnasiums, golf courses, and aquatic centers -- through both private and nonprofit means. Strong Side will deliver the total package from feasibility studies to operations development to integration of form, function, and intelligent investment. And once the facility opens, Strong Side will monitor and upgrade operations to maintain user benefits.

Strong Side Sports President Rick Chartraw, a 10-year veteran of the National Hockey League, says that in most cases "a community will experience all the benefits of ownership with minimal or no financial input or obligation. The ideal application produces a destination for families and individuals, featuring a variety of high-demand, fully integrated fitness, recreation, and educational activities in a single, convenient location."

The company's Moreno Valley Ice project in California, an 80,000-square-foot facility featuring one ice and one multipurpose skating surface, includes a food court, retail sporting-goods store, arcade, and party rooms. A second project, in Sparks, Nev., incorporates the Moreno Valley concept and adds a gymnasium for basketball and volleyball leagues and a state-of-the-art health and fitness club.

"We do not provide cookie-cutter solutions," says Chartraw. "Plans are based on a market's unique needs and related opportunities. We design facilities that are easy to build, affordable, efficient to run, and support a consistent, positive customer experience. That makes everyone -- the host, the users, and us -- winners."

For more information, call [phone].