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Recognizing Changes and Values.



JEAN BERNARD Jean Bernard could refer to:
  • Jean Bernard (physician), French hematologist.
  • Father Jean Bernard, the Catholic priest who survived the Nazi concentration camp at Dachau.
  • Reseau Jean Bernard, a cave in the Alps.
 M[ddot{U}]NCH NCH National Coalition for the Homeless
NCH National Coalition for History
NCH National Council for Hypnotherapy (UK)
NCH National Center for Homeopathy
NCH Notched
NCH National Claims History
NCH Nielsen Clearing House
 

When the EBU EBU European Broadcasting Union
EBU English Bridge Union
EBU Enterprise Backup Utility (Oracle 7)
EBU European Boxing Union
EBU European Board of Urology
EBU Electronic Business Unit
EBU Equivalent Billing Unit
EBU Engine Build Unit
 was formed, 41 delegates representing 23 countries came together to create an organization of value. The Union's "most essential task" was defined as being "the defense of the interests of broadcasting in the technical and legal fields." Early priorities were copyright, technical development and the formation of a committee for cooperation on programming and program exchange. Has anything really changed in 50 years?

Living in the age of cyberspace and a networked world, we tend to think that everything is different from the way it was. But is it really?

Governments and regulators are under pressure to completely ignore the differing nature of public-service broadcasters and leave them to be swallowed up by commercial operators. EBU members, now more than ever, need to make clear how they differ, how they are of value to the public, and demonstrate their requirement for public funding Public funding is money given from tax revenue or other governmental sources to an individual, organization, or entity. See also
  • Public funding of sports venues
  • Research funding
  • Funding body
.

EBU's core business of defending the interests of broadcasting in the technical and legal fields remains as valid today as it was in 1950. EBU members and the Permanent Services engineers have defined common standards for many of radio and television's key technologies.

Advocating and developing open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced  helps ensure in the future that quality broadcasting remains accessible to the wider public, and not just to sections of the population who can afford to pay a high price for it.

As the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 has grown [it] has necessitated the creation of an EBU office in Brussels which is in a position to maintain continuous personal contact with EU decision-makers.

Television and radio have undoubtedly helped to popularize pop·u·lar·ize  
tr.v. pop·u·lar·ized, pop·u·lar·iz·ing, pop·u·lar·iz·es
1. To make popular: A famous dancer popularized the new hairstyle.

2.
 many sports. Perhaps we are victims of our own success? The fundamental aim of ensuring that many millions of television viewers are able to share in the excitement of watching a national team win or lose remains the same as it was in the 1950s, but it is becoming more difficult to guarantee that this happens. The acquisition of sports rights has been important for the EBU right from the start. EBU members came together for the first time to negotiate rights to the 1954 World Cup.

When the EBU was set up, the cost of sports rights and the battle to acquire them certainly bore little resemblance to today's situation. Prices have escalated and the stakes have risen as sports coverage may mean winning or losing audience share. The solidarity of members in holding together and negotiating for the good of all has been impressive in the past, and we hope that in spite of market pressure, it will remain so in the future.

EBU's first program exchange of any scale took place in 1953 on the occasion of the coronation of Queen Elizabeth Queen Elizabeth, or Elizabeth, may refer to: Living people
  • Elizabeth II, Queen regnant of the Commonwealth Realms
Deceased people
Bohemia
 II. The Eurovision network The Eurovision Network (founded 1954 in Geneva) is an institution, which is part of the European Broadcasting Union. It was established with the intention of exchanging TV and radio programmes and TV news footage (via the daily Eurovision news exchange - EVN).  has journeyed a long way since then, traveling along a road that brought to viewers' homes the funeral of Pope Pius XII Pope Pius XII (Latin: Pius PP. XII), born Eugenio Maria Giuseppe Giovanni Pacelli (March 2, 1876 – October 9, 1958), reigned as the 260th pope, the head of the Roman Catholic Church and sovereign of Vatican City, from March 2, 1939 until his death.  and man's first walk on the moon. The Eurovision news exchange provides members with up-to-the-minute daily news. In addition, EBU special operations sends equipment and specialists to the field so that members can report directly on world news or sporting events.

Especially over the past 10 years, EBU's membership has expanded to countries in Central and Eastern Europe The term "Central and Eastern Europe" came into wide spread use, replacing "Eastern bloc", to describe former Communist countries in Europe, after the collapse of the Iron Curtain in 1989/90. . There is also ongoing support in the form of expertise and financial incentives for members in disadvantaged regions. Since 1994, an EBU program to train journalists and technicians has been running successfully. Television and radio have been joined by another contender for viewers' and listeners' time and money -- the Internet. EBU member broadcasters are being forced to reassess their role and the values they bring to their audiences.

So is change affecting the EBU and its values? As we have seen, many of the core values of members and of the EBU as an organization remain the same. The EBU continues to play a unique role in the business of its members. While retaining the important principle of solidarity in the defense of members' interests, we have changed and adapted to offer valuable services to members operating in an evolving environment, and we have all the tools to continue doing this in the future.

Jean Bernard Miinch (pictured above) is secretary general of EBU.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Article Details
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Author:MUNCH, JEAN BERNARD
Publication:Video Age International
Article Type:Brief Article
Geographic Code:4E
Date:Apr 1, 2000
Words:703
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