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Reciprocal and ContentGuard to Assist McGraw-Hill With eBook Offerings; Leading Publisher Releases eBooks Via Corporate Site.


Business Editors & High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Aug. 18, 2000

Reciprocal(TM) Inc., the global leader in digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) transaction services, and its e-Publishing partner, ContentGuard Inc., the provider of digital rights management solutions for all forms of high-value content, today announced that McGraw-Hill Professional Book Group, a leading trade publisher, has selected the companies to provide digital rights management services Windows Rights Management Services (also called Rights Management Services or RMS) is a Microsoft Windows technology that is a form of digital rights management used for protecting documents such as corporate e-mail, Word documents, and web pages.  for its online distribution.

McGraw-Hill Professional Book Group has chosen the electronic Publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs.  Clearing Service (ePCS), a comprehensive suite of secure e-commerce services that utilize Reciprocal's Digital Clearing Service and ContentGuard's DRM technology, to offer several eBook titles via the company's Web site, www.ebooks@mcgraw-hill.com.

"We're excited by the McGraw-Hill Professional eBook offering, which is one of the most relevant libraries of digital content for the current audience of business readers," said Matt Moynahan, senior vice president and general manager, Reciprocal Publishing.

"Reciprocal and ContentGuard have shown us that they understand the business issues associated with publishing and can accommodate eBook publishers' DRM and clearinghouse services needs," said Robert Bolick, vice president and director, New Business Development, McGraw-Hill Professional Book Group.

DRM technology and services protect and control access to digital content, so that it can be distributed to end users without risking a loss of control of copyright for the content owner. McGraw-Hill will use ePCS to protect and control access to its digital content.

ePCS combines ContentGuard's DRM technology and content commerce applications with Reciprocal's robust and scalable Digital Clearing Service for rights enforcement and clearing, informational and financial tracking, reporting and 24/7 customer support.

"ePCS manages the entire Internet distribution process for content owners like McGraw-Hill, including file creation, copyright-protected delivery and provision of a user-friendly environment for consumers," said Ranjit Singh Ranjit Singh (rŭn`jĭt sĭng), 1780–1839, Indian maharaja, ruler of the Sikhs. Seizing Lahore (1799) and Amritsar (1809), he established himself as the leading Sikh chieftain. , president and COO of ContentGuard.

"McGraw-Hill's adoption of ePCS demonstrates how the service's flexibility is making it easy for content owners to integrate DRM into their businesses, accelerating the global trend towards digital delivery of high-value content," Singh added.

About The McGraw-Hill Companies

McGraw-Hill Professional Book Group is part of The McGraw-Hill Companies (NYSE NYSE

See: New York Stock Exchange
:MHP MHP Multimedia Home Platform (consumer electronics)
MHP Milliyetci Hareket Partisi (Turkish: National People's Party)
MHP Mobile Home Park (district)
MHP Maximum Human Performance
), a global information services See Information Systems.  provider meeting worldwide needs in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, education and business information markets through leading brands such as Standard & Poor's, Business Week and McGraw-Hill Education.

Founded in 1888, the corporation has more than 400 offices in 32 countries. Sales in 1999 were $4.0 billion. Additional information is available at http://www.mcgraw-hill.com

About ContentGuard Inc.

ContentGuard, launched in April 2000, offers digital rights management (DRM) solutions designed to encourage Internet distribution of digital content such as music, eBooks and business reports. ContentGuard's cross-platform technology and suite of services allow content owners to manage the digital distribution process by tracking usage, preventing unauthorized access and enabling a range of business models for user access.

Based in McLean, Va., and with operations in Palo Alto and El Segundo, Calif., the company's key partners include Microsoft Corp., Xerox Corp., Adobe Systems Inc. and Reciprocal Inc. For more information, visit http://www.contentguard.com.

About Reciprocal

Reciprocal, the global leader in digital rights management transaction services, provides comprehensive, easy-to-implement e-commerce clearing services and back-office solutions for the music, publishing, software, film, entertainment and other digital content-rich industries. Reciprocal offers content owners a true outsourced DRM solution that allows them to realize new revenue streams while efficiently protecting their online digital assets.

The Reciprocal Digital Clearing Service leverages leading DRM technology from InterTrust Technologies Corp., Microsoft Corp., IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , ContentGuard Inc., Adobe Systems Inc. and Preview Systems, allowing companies to choose the solution that best fits their business needs.

Reciprocal Digital Clearing Service is secure, flexible and capable of handling millions of transactions per day. Leading content companies such as Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label , BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Entertainment, Zomba Records, Houghton Mifflin, Reuters and Aberdeen Group have selected Reciprocal as their digital rights management services provider. Privately held, Reciprocal maintains offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
; Buffalo, N.Y.; and Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.

Note to Editors: Reciprocal, the Reciprocal symbol and Driving the Content Economy are trademarks of Reciprocal Inc. in the United States and other countries. All other products and companies mentioned are registered trademarks or trademarks of their respective owners.

For more information on the companies listed in this release, visit their Web sites:

http://www.reciprocal.com

http://www.contentguard.com
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 18, 2000
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