Reciprocal Continues Customer Acquisition With Two New Electronic Software Clients.Business Editors/Technology Writers NEW YORK--(BUSINESS WIRE)--Dec. 12, 2000 DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M Leader Expands Presence in Electronic Software Distribution Market; Signs 1Vision Software and MobileXperts Reciprocal Inc., the global leader in digital rights management (DRM) and digital commerce services, continued its market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" campaign today by announcing its software division has signed its first two electronic software distribution (ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL. ) clients. Launched earlier this year, Reciprocal Software leverages Preview Systems (Nasdaq:PRVW PRVW Preview ) Digital Rights Management technology, giving software publishers, retailers and distributors the ability to realize profits faster by outsourcing all or part of their digital e-commerce functions. Reciprocal's new software clients include: -- 1Vision Software Inc. -- A specialist in digital storage management based in Colorado. Reciprocal has already implemented a commerce-enabled CD as well as "Buy Now" and "Try Before You Buy" models for the 1Vision Software Web site. 1Vision develops PC storage management software and tools for files stored on removable media and on the Web. Products for which Reciprocal will handle digital e-commerce include the 1Disk file management system for removable media and 1Safe backup/restore system for removable media. -- MobileXperts -- A Windows-based software solutions company with three locations. Reciprocal will be working with the company's TwinDisk and Swap Manager products, implementing "Buy Now" and "Try Before You Buy" business models. TwinDisk is designed for users upgrading their hard drives; it clones one drive to another, copying everything, including hidden files and partitions, and creating a bootable backup. Swap Manager allows users to hot swap IDE drives on their desktop computer by clicking an icon; it is not necessary to power down Windows in order to swap drives. These new relationships further Reciprocal's already established momentum in the global digital media marketplace and mark the company's first significant entry into electronic software distribution (ESD). "Reciprocal's emergence as a central player in the digital economy continues with our foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my software. 1Vision Software and MobileXperts are the first of many software companies that Reciprocal expects to sign," said John Schwarz —John F. Schwarz is the name of:
"We're excited with the traction we've made in the ESD market and excited to have these two dynamic new clients. Make no mistake, software is as vibrant and strategic a component to our business plan as publishing and entertainment." ESD stands for Electronic Software Distribution and refers to the electronic marketing and distribution of software products over the Internet. Combined with DRM, ESD denotes the sale and distribution of Internet software that uses encryption technologies and secure management of transactions to assure reliable and well-managed online sales. This process allows for the persistent protection of software, enables new sales models and unique marketing opportunities as well as provides usage tracking and valuable management reporting on a timely basis. ESD with Reciprocal Software With Reciprocal's proven end-to-end digital distribution service, software retailers, distributors and publishers are quickly taking advantage of emerging digital distribution opportunities without investing in additional IT personnel or equipment. Reciprocal offers a flexible, cost-effective outsourcing model for secure e-commerce software distribution through the Reciprocal(TM) Digital Clearing Service. Built upon Preview Systems(TM) Vbox(TM) and ZipLock(TM) technology, the Reciprocal Digital Clearing Service can be easily incorporated into existing and new electronic distribution sales channels. "Reciprocal is pleased to add 1Vision and MobileXperts to the company's growing list of high-caliber customers," said Juan Cabezas, vice president, Reciprocal Software. "The ESD market is emerging at a rapid rate and software companies are actively seeking viable solutions that will guard against piracy while creating real revenue. Our ability to create secure solutions for both physical distribution and ESD enables companies to realize new revenue streams today and set the stage for the inevitable evolution to the digital economy." Reciprocal offers the only scalable, digital end-to-end service for electronic software distribution that is global, multi-content compatible and capable of handling millions of transactions per day. About 1Vision Software 1Vision Software Inc. (www.1visionsoftware.com) develops PC storage management software and tools for files stored on removable media In computer storage, removable media refers to storage media which can be removed from its reader device, conferring portability on the data it carries. A removable drive is a reader device for such media. and on the Web. Products include: 1Disk file management system for removable media; 1Safe backup/restore system for removable media; and 1Disk.com, an online storage service for the business market. All 1Vision products and services, developed with the company's patented Persistent File System technology, allow users to track all files in Windows Explorer See Explorer. , whether stored on removable media or the Web, and whether the files are online or offline at the time. 1Vision's products are compatible with almost all removable media storage products, including CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast. , DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , Zip(R), Jaz(R), PocketZip(TM) and selected tape drives. 1Vision markets to OEMs, VARs, distributors and the ISP/ASP/SSP market, as well as end users. Founded in 1996, 1Vision Software is based in Loveland, Colo. About MobileXperts MobileXperts provides solutions. Software products include a variety of disk swapping and data upgrading utilities. Hardware products address consumer needs with inexpensive solutions to daily problems. About Reciprocal Reciprocal, the global leader in digital rights management and digital commerce services, provides comprehensive, easy-to-implement e-commerce clearing services and back-office solutions for the music, publishing, software, film, entertainment and other digital content industries. Reciprocal offers content owners a true outsourced DRM solution that allows them to realize new revenue streams while efficiently protecting their online digital assets. The Reciprocal Digital Clearing Service leverages leading DRM technology from InterTrust Technologies InterTrust Technologies Corporation was founded by Victor Shear in 1990 to develop and market technologies for digital rights management (DRM). Its initial public offering (IPO) was in November 1999. It was purchased by Sony and Philips in November 2002. Corp., Microsoft Corp., IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , ContentGuard Inc., Adobe Systems Inc. and Preview Systems, allowing companies to choose the solution that best fits their business needs. Reciprocal Digital Clearing Service is secure, flexible and capable of handling millions of transactions per day. Leading content companies such as Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label , BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Entertainment, Zomba Music Group, Time Warner Trade Publishing, Random House, McGraw-Hill Professional Publishing, Advanced Marketing Services Inc. and Aberdeen Group have selected Reciprocal as their digital rights management services Windows Rights Management Services (also called Rights Management Services or RMS) is a Microsoft Windows technology that is a form of digital rights management used for protecting documents such as corporate e-mail, Word documents, and web pages. provider. Privately held, Reciprocal maintains offices in Buffalo, N.Y.; London; New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ; Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.; and Singapore. Note to editors: (c) 2000 Reciprocal Inc. All rights reserved. Reciprocal, the Reciprocal symbol and Driving the Content Economy are trademarks of Reciprocal Inc. in the United States and other countries. All other products and companies mentioned are registered trademarks or trademarks of their respective owners. For more information on the companies listed in this release, visit their Web sites: http://www.reciprocal.com |
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