Really Strategies Key Partner in Successful Launch of edweek.org Subscription and Fulfillment Integration Project; Diverse System Components Come Together to Support Subscription-Based Web Site.

LANSDALE, Pa. -- Really Strategies helped Bethesda-based publisher Editorial Projects in Education (EPE) through migration to a subscription-based web site. Offering full content online at no cost to registered users was resulting in a decline of EPE's paid subscriptions. By moving to a subscription model for access to premium online content, EPE is recapturing subscription revenue lost from print subscriptions, building a new base of online-only subscriptions, all while still supporting a strong base for web advertising revenue.

To make the project successful, EPE needed to integrate their internally hosted web site, their print fulfillment services, and eMeta eRights Web Suite, which controls access to the site. Really Strategies architected the data flow process and system integration necessary to merge these systems to execute EPE's plan. "We translated EPE's business requirements to a technology solution," stated Ed Stevenson, director of content strategies at Really Strategies. "Multiple system integration between vendors was an important aspect of ensuring that users experienced a smooth process and that the financial and customer data was properly recorded and stored for EPE."

"Really Strategies was a critical partner in the successful launch of our paid content site," stated Michele Givens, general manager at EPE. "They were attentive to both high-level strategy and user experience as well to all the details of implementation. I admire their ability to think strategically and to be the kind of consultants who 'roll-up-their-sleeves' to help get the job done."

About Editorial Projects in Education

Editorial Projects in Education Inc. (EPE) publishes Education Week and Teacher Magazine, and produces the award-winning edweek.org and AgentK-12.org. EPE's primary mission is to help raise the level of awareness and understanding among professionals and the public of important issues in American education. EPE covers local, state, and national news and issues from preschool through the 12th grade. EPE also provides periodic special reports on issues ranging from technology to textbooks, as well as books of special interest to educators.

About Really Strategies

Really Strategies, Inc. is a privately held company that was founded in 2000 to provide world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Our solutions encompass XML editorial tools, XML repositories, content management systems, and editorial and production systems. Our services include workflow reengineering; technology evaluation; DTD and Schema development; business, functional, and technical requirements development; and electronic product development strategy. As a recent recipient of the Deloitte and Touche Fast 500 Award, Benjamin Franklin Emerging Business Award, Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100(R) Award, and one of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. For further information, please visit www.reallysi.com or call [phone].