Really Easy Internet Secures Radiate As First Channel Partner In Business-To-Consumer Internet Market.Business Editors & High-Tech Writers AUSTIN, Texas and MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 22, 2000 Advertiser-Supported Software Provider To Distribute Enhanced Version Of Company's Premiere Product, ReallyEasy Interactor(TM) 3.0 Really Easy Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Inc. (ReallyEasy.com), the leading provider of multimedia communications solutions for Web-based customer interaction (WCI WCI Western Climate Initiative WCI Wright Center of Innovation WCI Whale Conservation Institute WCI Waterloo Collegiate Institute WCI Warren Correctional Institution (Warren, OH) WCI Warrior Concepts International ), today announced that it has signed Radiate ra·di·ate v. 1. To spread out in all directions from a center. 2. To emit or be emitted as radiation. ra Inc., an electronic media and software services company, as its first channel partner in the business-to-consumer Internet market. Radiate is a member of the diversified diversified (di·verˑ·s network of Internet companies partially funded by CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) Inc. (Nasdaq:CMGI) and is the operator of the world's largest network of advertising-supported software applications. Under the terms of the agreement, Radiate's proprietary advertising technology will be integrated into a consumer version of ReallyEasy.com's most popular product, ReallyEasy Interactor(TM), and marketed to Radiate's global customer base of more than 25 million registered users. ReallyEasy Interactor is a multimedia communications solution that allows businesses to communicate with their customers and suppliers, regardless of geographic boundaries or computing computing - computer environments, via instant voice and text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , group voice chats, and shared Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. . "Our relationship with Radiate gives ReallyEasy.com access to new interactive marketing technologies and distribution capabilities," said Christopher Rossie, president and chief executive officer of Really Easy Internet Inc. "Collaborating with Radiate enables us to reach a highly targeted, rapidly-expanding user base, while providing Radiate with a unique addition to its diverse business and consumer software offerings." "Radiate is committed to providing its growing audience with the highest quality and broadest selection of software applications on the market today," said Ehren Maedge, co-founder and chief executive officer of Radiate Inc. "With its ease of use, distinctive features, and relevance to both businesses and consumer users alike, ReallyEasy Interactor represents an attractive addition to the Radiate family of software titles." Radiate distributes business and consumer software applications to its network of registered users, who agree to view targeted advertising in exchange for free use of the product. The company embeds proprietary advertising technologies, including splash screens An introductory screen displayed by an application after it is loaded and just before it starts. It generally shows the software company's name, logo, copyright and other related information. Either it goes away by itself, or it requires the user to press escape or click the close button. , dynamic messaging, real-time surveys, and rich media, within the software and then collects voluntary demographic data that advertisers can use to target specific audiences. Radiate advertisers are provided with a menu of targeted, anonymous demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , resulting in the system's delivery of ads only to anonymous users who fit the advertiser-selected profile. About Radiate Inc. Radiate Inc. is an electronic media and software services company that distributes content to consumer desktops. Radiate delivers free software to consumers, generates new revenue streams for software providers, and offers a highly-targeted market to advertisers through its ad-supported software Software that is paid for by advertisers. It is free software that displays banner ads that come from the Web. Like shareware, you can register ad-supported software for a fee, in which case the ads are eliminated making more room for data on screen. network, linking more than 25 million users with more than 400 software applications. Corporate headquarters are in Mountain view, Calif. More information can be found at http://www.radiate.com. About Really Easy Internet Inc. Really Easy Internet Inc. (ReallyEasy.com) is the leading provider of multimedia communications solutions for Web-based customer interaction (WCI). Targeted at both the business-to-business and business-to-consumer Internet sectors, the company's powerful service restores the personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. human experience to online business. ReallyEasy.com's focus on Humanizing Technologies for eBusiness enables companies to develop better relationships with their customers and suppliers through a richer, more interactive online experience. ReallyEasy.com's core products include ReallyEasy Interactor(TM), a multimedia communications application that enables online businesses to interact with their customers and suppliers, regardless of geographic boundaries or computing environments, via instant voice and text messaging, group voice chats, and SurfWithMe(TM); Personal Referral Technology (PeRT((TM))), which provides a fast, secure, and easy way for online businesses to grow and continue growing via personal referrals; and Profiler(TM), a combination of technologies that acts as a comprehensive, value-added resource to measure usage behavior. Really Easy Internet Inc. is based in Austin, Texas. For more information, please visit the company's Web site at http://www.reallyeasy.com. |
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