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RealNames and GuruNet.com Ease Information Access On the Web With Internet Keywords.


SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--Oct. 26, 1999--

With a Simple Click, Any Web-connected PC User Can Now

Immediately Access Content Related to Any Term Within Any Program

RealNames Corporation, creators of the Internet Keyword Web addressing and navigation service, and GuruNet.com, providers of GuruNet, the convenient and simple instant-information expert, today announced an agreement to integrate Internet Keywords into GuruNet. GuruNet allows any PC user connected to the Web to access relevant content on any term or terms the user clicks on. As a result of the agreement, users can now click on any term within any program, including Word documents, Excel spreadsheets, or e-mail messages and immediately see if there is an Internet Keyword associated with the term on which they clicked.

After downloading the free GuruNet utility, users simply place their cursor (1) The symbol used to point to some element on screen. On Windows, Mac and other graphics-based screens, it is also called a "pointer," and it changes shape as it is moved with the mouse into different areas of the application.  on a word or phrase, hold down the ALT key A keyboard key that is pressed with a letter or digit key to command the computer. For example, in Windows, holding down the Alt key and pressing F displays the File menu if it is a current option on screen. Pressing Alt-Tab toggles between applications. See Flip 3D.  and left click. GuruNet then displays an unobtrusive pop-up box that shows content related to the word or phrase selected, including the Internet Keywords associated with the term. Internet Keywords are intuitive, short strings of human language words that are used instead of long and enigmatic en·ig·mat·ic   or en·ig·mat·i·cal
adj.
Of or resembling an enigma; puzzling: a professor's enigmatic grading system. See Synonyms at ambiguous.
 Web addresses. Internet Keywords take the user directly to a relevant Web site page associated with the term or phrase.

"Our relationship with GuruNet marks a highly innovative use of our platform and the addition of an important type of distribution channel for Internet Keywords," said Keith Teare, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of RealNames. "Users will be able to go immediately to the information that matters most to them at any moment, without launching a browser application A Browser Application is a computer software application that is coded in a browser-supported language (such as HTML, ASP, PHP, Perl, etc.) and reliant on a common web browser to render the application executable.  or exiting the application they are in."

The beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions.  of GuruNet (available free using the Internet Keyword Gurunet.com or http://www.gurunet.com) delivers content through a small application on the Windows PC An x86-based computer that runs some version of Windows. See x86 and Windows. . Rather than wading through hundreds or thousands of irrelevant results, users point at a word and have the information and Internet Keywords delivered to them instantly in a pop-up window pop-up window n (Comput) → Popup-Fenster nt . GuruNet is designed to make the Web experience and information access easier, more productive and fun.

"The relationship between GuruNet and RealNames is born of a common vision - to radically simplify the user experience," said Robert Rosenschein, chairman of GuruNet. "Internet Keywords add a new dimension to GuruNet by instantng the person's Internet Keyword, which can be his or her name.

About RealNames Corporation

Founded in 1997, RealNames Corporation has developed a new addressing system based on Internet Keywords that simplifies navigation on the Internet. Internet Keywords are generally intuitive, familiar names, such as company, product, brand and personal names. Internet Keywords are used instead of lengthy Web addresses to navigate from any point on the Internet that recognizes Internet Keywords. The use of Internet Keywords is designed to make Web navigation easier for users and to allow companies to leverage and promote their brandsre that is designed to facilitate navigation in empower Web users with a Net-based browserless rds

To subscribe an Internet Keyword for your Web page, go to http://www.realnames.com and click on "
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 26, 1999
Words:511
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