RealNames Announces Move to Open Registry for Its Keyword System.Business Editors/High-Tech Writers ICANN (Internet Corporation for Assigned Names and Numbers, www.icann.org) A non-profit, international association founded in 1998 and incorporated in the U.S. It is the successor to IANA (Internet Assigned Numbers Authority), which manages Internet addresses, domain names and the huge number Conference MARINA DEL REY Del Rey may refer to:
Three-Tier Distribution System To Establish Keywords as Next Generation Internet See Internet2. Naming System; Shares New Revenue Streams with Country Participants RealNames Corporation, the market leading provider of Internet Keywords, today announced the formation of a Global Registry/Registrar system for selling and distributing Keywords. The three-tier distribution channel consists of RealNames Global Registry Services responsible for licensing Country Registries and providing the back-end systems for registering and resolving Internet Keywords worldwide; Country Registries responsible for appointing multiple Registrars in each country; and, Registrars who will sell Internet Keywords directly to customers. Keyword technology is a Web addressing and navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. that uses common names in place of complicated and cumbersome URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. Web addresses. Internet Keyword resolutions are based on the emerging IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force standard, Common Name Resolution Protocol (CNRP CNRP Common Name Resolution Protocol CNRP Center for Natural Resource Policy ). RealNames selected the annual ICANN (Internet Corporation for Assigned Names and Numbers See ICANN. (body, networking) Internet Corporation for Assigned Names and Numbers - (ICANN) The non-profit corporation that was formed to assume responsibility for IP address allocation, protocol parameter assignment, domain name system management, and root server system ) meeting as an appropriate venue for the announcement of the opening to Country Registries and Registrars of the Internet Keyword system. The meeting is also the ideal place to continue the industry discussion, begun at Bob Metcalfe's recent Agenda Conference, regarding the critical need for a modernized naming system that would reside as a layer on top of DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the , extending it to better meet future requirements of the Internet. The Need for a Modernized Naming System and Keyword Global Registry Services A Keyword-based naming system will address many of the difficulties currently facing the URL naming layer for the HTTP HTTP in full HyperText Transfer Protocol Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol. protocol, which rests on DNS. As the network grows it becomes increasingly necessary for a next generation naming service Software that converts a name into a physical address on a network. It is similar to someone looking up a phone number in a telephone book by first and last name. Providing "logical" to "physical" conversion, a naming service can be thought of as a White Pages or Yellow Pages directory to be extensible and capable of supporting directory services. As the Internet becomes more globalized, a modern naming system should be able to support both Unicode resolution and registration. As the network scales, naming resolutions should be done closer to the user to make more efficient use of bandwidth at the edge of the network. A new naming system must be able to support multiple devices as well as the desktop, and should be capable of supporting new user interfaces like voice and natural language, as well as today's browsers and search engines. Internet Keywords overcome the limitations of URL Web addresses because they support local language character sets with Unicode, extend easily to new Web-enabled devices, handle diverse types of data beyond text and pages, scale globally as resources are added to the network, are more efficient in their use of bandwidth, and present an intuitive, user-friendly interface to consumers. "The Internet Keyword architecture is a great companion to DNS, which is essential for creating an easy, open way to locate a company's main Web site," said Michael Hoch, research analyst at Aberdeen Group. "Internet Keywords let businesses direct customers to specific resources within a company, not just to its virtual front door. The new partnership model announced by RealNames will help the company expand Internet Keywords to a worldwide service affordable by any size of business." RealNames Global Registry Services The structure of RealNames Global Registry Services, its Country Registries and Registrars is designed to enable Internet Keywords to reach worldwide ubiquity quickly and efficiently as a next generation naming service. "We believe Internet Keywords are the solution for extending DNS with a modernized naming layer," said Keith Teare, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of RealNames. "What's more, Keywords have already attained critical mass within the industry as the default naming system on Microsoft Internet Explorer See Internet Explorer. and the new navigation system on the Phone.com UP.Link(TM) Server. What remains to be done now is to increase the distribution of Keywords worldwide, which is where our Global Registry Services comes in." RealNames will provide and host an open registration product based on combined Keyword and UDDI (Universal Description, Discovery and Integration) An industry initiative for a universal business registry (catalog) of Web services turned over to the stewardship of OASIS in 2002 as the version 3 specification of UDDI was released. (Universal Description, Discovery and Integration) specification registrations to the Country Registries and their Registrars. UDDI is a new emerging standard for discovering and naming other types of corporate business information on the Internet. In addition to providing Unicode routing, using the CNRP specification for Keyword resolutions and registration, the RealNames Global Registry Services will also provide statistical tracking and reporting of Internet Keyword usage for its Country Registries and their Registrars. RealNames will offer application developers rich, open APIs (many of which are already available from RealNames at InternetKeywords.org) that not only support existing browser and search engine interfaces, but will also provide new network naming and directory services on new devices (cellular, set-top box, wireless and voice-activated). Improving on DNS, which provides resolution services as a centralized service resulting in multiple roundtrips for data, the RealNames platform provides resolution services at the edge of the network, enabling more efficient use of bandwidth. RealNames Global Registry Services will be responsible for licensing a single entity in each country, the Country Registry, to act as the wholesale supplier of Internet Keywords and services. The Country Registry will appoint multiple Registrars within its country to sell Internet Keywords to customers. Country Registries will award Keywords based on user expectation. Disputes will be handled via independent third parties appointed by RealNames Global Registry Services. Country Registries will receive revenues based on their Registrars' sales of Keywords and resolutions. The Country Registry's relationship to RealNames Global Registry Services will be based on an aggressive wholesale pricing model. Registrars will serve as the interface to customers selling Keywords for both Internet and wireless activations, as well as other value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services such as tracking and reporting. A Registrar will be entitled to sell Keywords into any language and character set to its customers. These Keywords can also be entered by the host Registry into additional Country Registries. With today's announcement, RealNames begins the process of selecting Country Registries, with initial appointments expected early next year. A detailed pricing announcement will be forthcoming. For more information on RealNames Global Registry Services and to apply for a Country Registry license, please contact John Furrier fur·ri·er n. 1. One that deals in furs. 2. One whose occupation is the dressing, designing, cleaning, or repairing of furs. , Vice President of Strategic Development, at jfurrier@realnames.com or call (650) 486-5764. About Internet Keywords RealNames Corporation is the leading provider of Internet Keywords, a superior Web addressing system based on common names rather than complicated URLs. When entered into the browser address line or used within a search engine, Internet Keywords take users directly and intuitively to the information they want online from any device and in their own language. Companies use Internet Keywords to enhance their brand identities and make it easier for customers to find them online. The RealNames Internet Keywords system runs on a scaleable, powerful technology platform composed of routers, databases, and management tools that support the measurement of a brand's value, and allow portals, search engines and communication service providers to create and deliver new Internet products and businesses. Internet Keywords simplify and improve the Internet experience, while delivering a navigation system that matches the Web's global promise. About RealNames Corporation RealNames Corporation, a market leader in Internet Keyword navigation, develops and markets products and services that simplify Web navigation and enable media convergence. Major brands can use RealNames products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet Keywords have been integrated into Microsoft's Internet Explorer browser, and are used by leading search and portal sites such as MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , AltaVista, Inktomi, Google, Go2Net, and the GO Network as part of their infrastructure to improve directory look-up and search results. Founded in 1996, RealNames is based in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , London, Hamburg, Tokyo and Seoul. For more information, please use Internet Keyword: RealNames to visit our Web site. RealNames, RealNames System, RealNames Service, Real Name Service and RNS RNS Regulatory News Service (UK stock market) RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit) RNS Ribonukleinsäure (German: RNA) RNS Residue Number System are either service marks or registered service marks of RealNames Corporation. |
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