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Real-time analytics from Island data. (Three Ideas to Make Life Easier).


A drawback with most analytic programs that they cannot deal with unstructured data Data that does not reside in fixed locations. Free-form text in a word processing document is a typical example. Contrast with structured data. See free-form database.  that come in from customers in many formats, such as e-mail, surveys, etc., which means that someone has to analyze each interaction to extract meaning from it. Although using in-house statisticians Statisticians or people who made notable contributions to the theories of statistics, or related aspects of probability, or machine learning: A to E
  • Odd Olai Aalen (1947–)
  • Gottfried Achenwall (1719–1772)
  • Abraham Manie Adelstein (1916–1992)
 or linguistic experts may have its benefits, two of them certainly are not speed and cost.

To fill this gap in unstructured data analysis, Island Data Corp. has released. Insight RT, which is designed to enable companies to capture unstructured customer feedback, perform real-time analysis and take action immediately. Insight RT captures unstructured or "verbatim ver·ba·tim  
adj.
Using exactly the same words; corresponding word for word: a verbatim report of the conversation.

adv.
" customer feedback from a variety of sources including customer service and support tracking applications, e-mail, surveys and Web self-service interactions, and analyzes the content and intent of the feedback, converting it into insights that can be acted upon in real-time. The information provided by Insight RT can be used to provide sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , improve marketing campaigns, lower attrition rates Noun 1. attrition rate - the rate of shrinkage in size or number
rate of attrition

rate - a magnitude or frequency relative to a time unit; "they traveled at a rate of 55 miles per hour"; "the rate of change was faster than expected"


, point out cross-sell and upsell opportunities to sales or service representatives, and identify product and market trends, all while the company has the mind share of the customer.

At the core of Insight RT is the parent-pending and internally developed concept recognition technology used to analyze unstructured text. Island Data's concept recognition technology was developed internally and is based on N-level text categorization. Treating each complete sentence at the lowest level of understanding, Insight RT uses the statistical differences between the occurrences of words when a category is true. For example, a simple query profile may have a variety of categories by which the interaction is analyzed, such as sales opportunity, attrition Attrition

The reduction in staff and employees in a company through normal means, such as retirement and resignation. This is natural in any business and industry.

Notes:
 risk, tone, urgency, profanity Irreverence towards sacred things; particularly, an irreverent or blasphemous use of the name of God. Vulgar, irreverent, or coarse language.

The use of certain profane or obscene language on the radio or television is a federal offense, but in other situations, profanity
, product keywords, legal, pricing, language, word count, transaction type, etc. The administration portal provides a dashboard of key indicators and alerts, so management can quickly drill-down on items that need attention or set rules for actions to be taken.

Insight RT can exist as a stand-alone solution or integrate with existing systems and databases. As it is a hosted solution, it can be deployed in less than two weeks.

www.islanddata.com/760-517-4100
COPYRIGHT 2002 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Insight RT
Publication:Customer Interaction Solutions
Geographic Code:1USA
Date:Nov 1, 2002
Words:347
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