Real-Time Marketing Channel Platform From Unica.

Unica Corp. introduced a platform for serving analytically based, context-sensitive customer information to real-time marketing channels. Affinium Interact is designed to leverage information gathered from multiple data sources to create a complete and predictive view of customer behavior and to deliver highly personalized, up-to-the-minute recommendations for interacting with customers via Web, contact center, wireless or other real-time channels. Affinium Interact creates and leverages four types of information: historical (service level, transactions frequency, past purchase values, etc.), predictive analysis that defines cross-sell/upsell potentials, context of the current customer interaction (shopping cart contents, current Web page, time online, etc.), and predefined business rules and objectives. The product combines this data to develop personalization profiles that, in real-time, can trigger specific content, offers, treatment or events. The product can handle up to 1,000 requests per second per se rver. Its open and extensible architecture is compatible with popular content management, e-commerce and contact center platforms. Its open XML architecture supports HTTP, Java, J2EE, EJB, C++, COM/DCOM, Visual Basic and CORBA interfaces to ensure compatibility across systems and applications.