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Real Media helps advertisers reach targeted Latin audiences.

By linking Latin American-based web sites into a strong regional advertiser network, Real Media assists North American companies and agencies in reaching highly targeted audiences. Currently, Real Media's Latin American Portal Network generates 540 million monthly page views -- significantly more than any of its competitors.

"Marketing to Latin America is undergoing a tremendous transformation," says Greg Gendron, the Miami-based managing director of Real Media Latin America. "The Internet has created new opportunities to reach a very attractive audience that is in the upper echelon with regard to education and financial resources."

As a leading Internet advertising company and advertising server software developer, Real Media offers national and international marketers the power of local online advertising on a global basis.

"The Latin American web sites represented by Real Media are the largest and best-known web sites in their respective countries," says Gendron.

The Real Media Latin American Networks consist of the leading Internet newspapers and magazines in each local Latin American market, such as El Tiempo (Colombia), El Universal (Venezuela) El Mercurio (Chile) and Clarin (Argentina). Other participants include Ciudad Internet (Argentina), UOL (Brazil), and Infosel, Mexico.com and Mexico Web Guide (Mexico). New web sites are being added to the network as they are launched.

"These sites are highly trusted sources of news and information that have evolved from the print product," says Gendron. "Many Latin Americans have a special affection for these publications."

Although, a large number of new portals have opened in the past year to reach Latin Internet users, the sites represented by Real Media remain the most trusted --and most visited -- sites in the region, according to Gendron. "These are the most important brands on the Internet, and the traffic numbers on these web sites back that up."

Real Media Latin America has signed Miami-based Charney/Palacios & Co., the leading Latin American rep firm for print advertising, to help introduce advertisers to the Real Media Network. Already, Dell Computers is running a campaign on regional Latin American sites.

Real Media also assists its network members through its Media Services division, which provides them with the tools and resources needed to be competitive, such as consulting, ad sales training, syndication of content, research and campaign management.

Real Media's proprietary advertising management software Open AdStream (OAS) is the most widely used server product of its kind. More than 5,000 sites -- including The New York Times, El Mercuria of Chile, Infosel, El Tiempo of Colombia, Bloomberg, USA Today and Playboy--use OAS to serve more than 10 billion ads each month from hundreds of leading advertisers.

"We help our Latin American sites with the technology needed to target and deliver ads and to generate very detailed reports that serve as the proof of the performance of their sites," says Gendron.

Real Media serves Latin America with offices in Mexico City and Sao Paulo, as well as from its regional headquarters in Miami. New offices are planned for Argentina and Chile.

"The Latin American online population is growing at a faster pace than the Internet population at large," says Gendron. "As barriers such as expensive connect charges come down, the Latin American population is jumping online at an astounding rate."

Founded in 1995, Real Media is a global company headquartered in Manhattan. Real Media provides Internet advertising sales, ad-serving technology and media services to more than 1,000 branded content sites and portals worldwide, representing more than 3.5 billion ad impressions per month, Real Media provides both the unduplicated reach of its worldwide network of local interactive newspaper brands and the targeting of its national vertical content networks.
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Comment:Real Media helps advertisers reach targeted Latin audiences.
Publication:Latin Trade
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 1, 2000
Words:599
Previous Article:LITIGIOUS CULTURE.
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