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Real Media UK to Be Exclusive Ad Sales Representative for MyVillage.com.


Business Editors

LONDON--(BUSINESS WIRE)--Oct. 20, 2003

Real Media Europe, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that it will exclusively manage sales of advertising for MyVillage.com, a national network of more than eighty London area Web sites and 22 major UK city Web sites and offering an exciting interactive mix of local news and features, events and business listings, as well as gossip, messages and mail.

MyVillage.com, with some 350,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  monthly, is considered the most comprehensive of the city Web sites in the U.K. In addition to selecting Real Media Europe as its exclusive advertising sales representation, MyVillage.com will use the company's proprietary advertising serving technology, Open AdStream(R), to serve advertising.

Managing Director Roifield Brown of MyVillage.com, said: "My Village is particularly happy with Real Media's proactive approach to advertising. We expect the sites to be growing even more rapidly in the coming year and we are confident that Real Media's broad experience and its technological and media capabilities will provide the ideal support for that growth."

Paul Hickey, sales development manager of Real Media UK, said: "Real Media is delighted to work with a site that has such depth of content as MyVillage. The combination of compelling local information and a national audience provides a highly attractive proposition for advertisers. Our experience in working with similar national accounts means we can assemble an outstanding group of national advertisers that are eager to reach MyVillage's young, active audience."

Real Media Europe represents some of the leading Web publishers in the U.K., including NTL NTL Nevertheless
NTL National Transportation Library
NTL Norsk Tjenestemannslag
NTL National Training Laboratories
NTL Never Too Late
NTL Nothing to Lose
NTL National Training Laboratory
NTL None the Less
NTL Number Theory Library
 Home, the UK's leading broadband Internet See broadband.  provider and fourth largest ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
, Jamjar, Online Travel Corporation, Tesco.net, Firebox and Internet.com.

About MyVillage.com

MyVillage.com is now a national network of more than eighty London area websites and 22 major UK city sites. Colorful, entertaining and easy to use, each site serves up an exciting and informative blend of local news, interviews, features, theatre, cinema and clubbing events and business listings, along with local gossip, message boards and free email. About 350,000 locals visit the MyVillage Network every month to find out what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music.  in their area.

About Real Media Europe, a division of 24/7 Real Media, Inc.

Real Media Europe, a division of 24/7 Real Media, Inc., is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, Real Media is the starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
 of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of October 20, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 20, 2003
Words:683
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