Real Magnet Joins Bonded Sender Program; Program 'White Lists' Company's IP Addresses With Tens of Thousands of ISPs.WASHINGTON -- Real Magnet, a leading e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. firm, today announced that it has joined the Bonded Sender Program, operated by Trust-e and Iron Port Systems. Under the Bonded Sender Program, legitimate e-mail senders are certified as using industry best practices, and as a result their messages are "white listed" with thousands of ISPs, including Hotmail and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . "Bonded Sender gives legitimate e-mailers a clear set of standards and best practices to abide by To stand to; to adhere; to maintain. See also: Abide ," said Tom Pines, president of Real Magnet. "As SPAM filter A software routine that deletes incoming spam or diverts it to a "junk" mailbox (see spam folder). Also called "spam blockers," spam filters are built into a user's e-mail program. technology evolves towards self-authentication, using best practices will become increasingly determinative of higher delivery rates." To qualify for the program, Real Magnet's technology and practices had to be certified by Trust-e, a non-profit privacy organization and program partner. Once certified, certain Real Magnet IP addresses were dedicated to the program and "white listed" with IronPort's network of 34,000 receiving organizations, including MSN and Hotmail. IronPort estimates their footprint to cover more than 30% of all e-mail recipients. The Bonded Sender Program also requires Real Magnet to post a bond guaranteeing that all messages sent from the dedicated IP addresses are from organizations that comply with the program's "E-mail Sender Standards." If a complaint is lodged against a message from a dedicated IP address, the bond is debited and the cost is passed on to the sending organization. The Bonded Sender IP is a value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. Real Magnet offers to its clients and participation is optional. Real Magnet must certify those senders wishing to join the program. Real Magnet is a Washington D.C. company specializing in e-mail marketing solutions for legitimate e-mail marketers. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. - MagnetMail - is a web-based application See Web application. that allows organizations to create, manage and track integrated e-mail, e-survey, e-form, direct mail and fax campaigns. Hundreds of clients are using MagnetMail at corporations, cultural organizations, trade associations, and educational institutions across the U.S. If you have any questions regarding MagnetMail and MagnetMail's participation in the Bonded Sender Program, please call Betsy Reese at 202.244.7845 or breese@realmagnet.com |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion