Real Estate Marketing Leader Liquid Advertising is the Only Agency to Offer VALS(TM) Psychology of Markets.

BOSTON -- In a market that continues to challenge Builders and Developers, this powerful psychographic tool enables Liquid Clients to know exactly what motivates prospective buyers. This knowledge breeds a highly personalized follow-up marketing program resulting in more closed sales.

Liquid Advertising, the leading real estate marketing and advertising agency, today announced its unique new Client offering, VALS-based customer profiling. Liquid acquired this relationship in order to grant it's Clients the most powerful, proven marketing tool to execute more intelligent and effective marketing strategies. Liquid is the only real estate advertising agency to hold a VALS license, enabling Liquid Clients to achieve a greater understanding of online traffic. Forest City's Stapleton is the first of many Liquid Clients to embed these tools in their site.

For over 25 years some of the nation's most innovative companies have been successfully using VALS to determine market size, develop marketing strategies and shape communications. Liquid will go one step further by matching VALS motivations to individual prospects. This enables sales to make the optimum presentation buyer by buyer. Developers can move from marketing to general buying populations to selling to individuals.

VALS was developed based on the intrinsic link between personality traits and buying behavior. Individuals are placed into one of three primary motivations based on a proprietary survey. VALS explains and predicts why consumers behave the way they do providing an understanding of the underlying "cause" of consumer choice, attitudes, and opinions. By understanding a prospect's primary consumer motivation and their ability to manifest their motivation in the marketplace, Liquid can then determine the best possible marketing approach for each of it Client's properties.

"Liquid is clearly differentiating themselves by applying VALS to their Client websites," said Patricia Breman, a Senior Consultant at SRI Consulting Business Intelligence. "Essentially, VALS provides Liquid Clients with the most stable framework for determining online prospect motivations. Liquid is offering Developers and Builders deep insights into the consumer psychology of their online visitors - this is an industry first."

Imagine a boating enthusiast stumbles across a coastal developer website while doing an Internet search on southern real estate. If a subtle series of questions on that site can quickly uncover this prospect's love of boating, and even more specifically, as being primarily "Ideals" motivated, then, within just a few clicks the prospect can be delivered more information about the neighborhood's brand new local marina and then, perhaps a day later, a copy of the weekend deep sea fishing schedule, water temperatures, and average daily weather conditions. What was once a casual browser becomes a qualified buyer because Liquid understands how to communicate with the buyer at their core level.

"In today's market conditions, competing for qualified buyers is becoming more and more challenging," said Leighton Collis, Liquid's Founder and Managing Partner. "We believe that Liquid's Client websites are true sales centers, and, like any good sales person, must quickly determine prospect motivations. This tool gives us the ability to predict consumer buying behavior based on understanding prospect motivations. We are excited to be the only agency to offer the country's leading psychographic segmentation system."

About Liquid Advertising

Liquid Advertising is a full service agency focused on resort and residential real estate. By carefully blending leading edge technology with hard core real estate marketing intelligence, Liquid promises customer acquisition performance like no other. Liquid has pioneered winning strategies for more effective communication with today's sophisticated real estate buyers. And Liquid has developed proven practices for sifting through leads, prioritizing prospects, and ensuring careful contact from the initial temptation, through the virtual sales center, and onto the critical follow-up communication. Liquid's focus on real estate is known, with showcase clients and results that shame the others. Why? Because Liquid is passionate. It is that simple. www.liquidad.com